Apple Watch (Ariel Adams 002)

Apple’s Angela Ahrendts has told staffers that the highly anticipated Apple Watch will be launching in the spring, according to a new report from 9to5Mac. The site says the company’s Senior Vice President of Retail and Online Stores recently sent out a video message to employees, where she noted the new timeframe.

More specifically, Ahrendts tells her employees that they are “sprinting a marathon,” hinting at the busy times the retail channel has ahead of them. From a transcript of her comments, she says “we’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring.”

Since Apple first announced the Apple Watch, it has repeatedly said that the device will be ready for launch in “early 2015,” but it has never been more specific. The fact that Ahrendts says “spring,” suggests the Watch won’t be available until at least March, meaning it will likely miss the all-important Valentine’s Day.

First unveiled in September, the Apple Watch is Apple’s first wearable device and first new product category since the iPad. The device houses a number of features, including fitness tracking, and has the ability to receive notifications and phone calls. Prices start at $349, but the top gold model is expected to cost thousands.


  • Jordan Stevens

    March has always been the month I predicted. It would be un-Apple like to release it January or February. Do I wish it would be sooner? Definitely.

    • Mike Colacone Saal

      exactly i felt they would put the Apple Watch in the old ipad slot

  • George

    Can’t wait to see this bomb, such a joke.

    • Stefan Zampier

      HAHAHAHA Would you mind elaborating a bit more? How can you say that the Apple Watch is a joke 6 months before it’s even released? Now that’s a joke!

      • George

        Because it’s a joke to me?

  • Jason Baroni

    It’s a different experience, but I tested the UI of Apple Watch on my Jailbroken iPod and I gotta tell you, as far as I did on a big screen, I loved the navigation. It’s simpler than browse through pages and much more comfortable. Now lets see on the Watch.

  • Gary LE

    So this apple eatch can be used for running and it will track the distance and locations ran without carrying the iphone?

    • Jaco

      Nope, you need your iphone for gps and celluar data. That means it tracks distances, calories and heartrate.
      For maps or apps like runtastic, where you can see the way you runned, you need your iphone and your watch.
      Hope watch2 will get gps too.