Tim Cook (One More Thing 001)

One of the worst kept secrets in Silicon Valley has now transmuted itself into an official admission after Apple CEO Tim Cook admitted being gay in an essay penned for Bloomberg Businessweek.

Rumors of Cook’s sexual orientation persisted for years as the famously private executive shed little light on his personal life. He’s been open about his lifestyle with many co-workers, though.

“Plenty of colleagues at Apple know I’m gay, and it doesn’t seem to make a difference in the way they treat me,” he said. ”Of course, I’ve had the good fortune to work at a company that loves creativity and innovation and knows it can only flourish when you embrace people’s differences,” he observed, adding that “not everyone is so lucky”.

No matter how you look at it, this is a historic move: the CEO of the world’s most powerful corporation just announced publicly he’s gay. Top-level executives rarely, if ever, discuss their sexual preference out of fear of losing customers, proving that corporate America as a whole still has a long way to go to embrace the individuality and fight against discrimination at workplace.

Cook’s bombshell announcement is a step in the right direction so hopefully a few other high-profile CEOs will follow suit.

“While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay and I consider being gay among the greatest gifts God has given me,” those are his words.

Being gay has given him ”the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple”.

Cook added he’s tried to maintain “a basic level of privacy” throughout his career and underscored he’s not seeking to draw attention to himself, but at the same time confessed to wanting to encourage others to come out of the closet.

Cook doesn’t consider himself an activist, though Apple’s recent efforts against discrimination have been well documented. Ultimately, it’s his hope that his move will be worth the trade-off with his own privacy if hearing that the Apple CEO is gay “can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality.”

He also quoted Dr. Martin Luther King, who said: “Life’s most persistent and urgent question is, ‘What are you doing for others?’”.

After realizing his focus on personal privacy has been holding him back “from doing something more important”, he decided to come clean about his sexual orientation.

Reading between the lines, some people realized Cook was probably gay after hearing his speech in Alabama about L.G.B.T. rights. He talked about the difficulties of growing up as a young man in Alabama, where he spent much of his childhood.


By the way, Arthur D. Levinson, chairman of Apple’s board, said in a statement that “Tim has our wholehearted support and admiration in making this courageous personal statement.”

The full essay contains other interesting tidbits so hop over to Bloomberg and give it a quick read and then come back here to chime in with your thoughts in the comments.

[Bloomberg Businessweek]

  • The guy is brilliant and I don’t see why his sexual orientation is a problem.

    • John

      Brilliant? After he became Apple CEO iOS became laggy as hell, iOS looks like a kids toy, the native Maps app is a disaster, he gave us an iPhone that looks like an iPod touch, with the same iPhone 5S internals.
      He is truly brilliant, truly brilliant.

      • James G

        Have you seen Apple’s financials? That’s what a CEO is supposed to do; guide the company to increased profit and he’s being doing a solid job.

  • WiseBlasian

    “hopefully a few other high-profile CEOs will follow suit.”

    So you actually wish more were gay? What is your point? I’m sorry but this does not make sense. Flame me all you want I don’t care.

    • Guest

      He thinks all of them are gay.

  • TeChNoStyLeZ

    I bet he is rocking a 9 inch iPhone 6 plus PLUS

  • asdlb4

    Good grief. Maybe now Apple and Google can adopt a baby. Thankfully we know Satya Nadella is married to a woman… and nobody cares.

  • Leo Parker

    This generation is so messed up. There’s too much gay promotion. In TV, movies, etc. & it’s getting too much. I don’t have a problem with gay ppl but they need to stop shoving this gay shit down ppls throats. If they wanna be gay that’s their business but keep it private. No one wants to see that shit. I don’t want to have to cover my kids’ eyes when there’s a gay/lesbian couple kissing on the street. It’s not natural. Gay ppl please be happy and do whatever u want but don’t parade that shit in front of other ppl. Thanks!

    • mav3rick

      And proud?! What always they’re proud of? Getting a smack at the back?

      • Lance Baker

        Bigotry at it’s most ridiculous.

      • mav3rick

        Feeling or actually being hurt? By it…

      • Harold

        it doesn’t hurt me. i can take it like a man. i feel pleasure and not pain! idk what are you talking about

    • Jeremy

      The reason it’s showed more on tv and in the media and public is because it’s the reality of life that we exist as well. Seeing a gay or lesbian couple kissing in public or on tv is the same as seeing a straight couple kissing. And this “it’s not natural” argument is really starting to get old because homosexuality has been observed in hundreds, if not thousands, of species of animals. Your only argument is “I don’t like it cause it’s icky!” You sound childish if I’m going to be honest here.

      • mav3rick

        Freaks of nature for sure existed for a long time. We can choose if to look at what you do in public, but don’t shove it in our faces, and kid’s too. Shouting your proudness and making parade because of YOUR choice is only pathetic and offensive.

      • Leo Parker

        Abnormalities in nature and animals is common. But animals don’t have a conscience or morals or a brain for that matter. Animals are stupid, literally. But God created humans with a brain and morality. God has given us free will so we can do the right thing. That will decide if we are going to heaven or hell. This is society is so corrupted and the corruption is getting so common that people mistake that for normalcy. Being gay is not normal. It’s just wrong. Period. It’s Satanic.

      • James G

        That’s your belief. It’s silly, but it’s yours. Keep it, I guess.

        It doesn’t apply everywhere. Homosexuality is not satanic. Satanism is satanic.

      • Jeremy

        Religion has no place in dictating the lives of others, especially for those who don’t share the same beliefs or have a lack of. But apparently we in the LGBT community are powerful enough to cause floods and other natural disasters. Hell yeah!

    • asdlb4

      Right on Bro!

    • James G

      You don’t keep your straight-ness private, so why should gays keep their gayness private?

  • TeChNoStyLeZ

    now you know why ios 7 and up looks so girly with all these colors

    • mav3rick

      That we have to wait for Jony.

  • Ernie Marin

    Of course he’s gay, he’s dumped half of Steve Jobs hard earned money into gay rights groups, meanwhile giving a device weaker than a box of aluminum foil.

    • n0ahcruz3

      Thanks! This one made me giggle like a queer lmao

  • awefsdaf

    Being gay doesn’t have to do with the business, so why publicly admit it knowing at least remotely it could affect the business in a not so good way…

  • Steven Honey


  • disqus_tUVYWY85px

    OMG, I like you now!

  • GadgetQueenn

    Good job changing the title of the article.

  • gittlopctbi

    “Cook’s bombshell announcement is a step in the right direction so hopefully a few other high-profile CEOs will follow suit.”

    1. Why is this a step in the right direction? What does his orientation matter to how he runs Apple Corp? So therefore, how is it a step in the right direction, or conversely, how is not announcing to the world your orientation a step in the wrong direction? Shouldn’t make any difference to anyone a CEO’s orientation as long as s/he does the job. Shouldn’t make any difference for any employee at any level as a matter of fact.
    2. “Follow suit?” To continue my point #1 why is this necessary at all? I don’t care what their orientation is nor do I want to start reading announcements about them. I personally think that would be inappropriate, as a matter of fact. Should we now all go around in our workplace stating our orientations?

    • James G

      His orientation doesn’t matter when it comes to how he runs Apple; but it’s just more evidence that it shouldn’t matter to those who think it does.

      If we lived in a society where orientation didn’t matter, this would be a non-issue, but the reality is that we live in a society that still judges people based on their orientation and in some states, including Alabama, it’s still perfectly legal to fire or not-hire someone based on sexual orientation and that needs to stop.

  • Lance Baker

    I’m proud to be gay as well. Good move that he acknowledged it without making a big ordeal.

  • redjazon

    He’s gay and successful. My uncle is gay and successful too. He’s a highschool principal.
    I think a man shouldn’t be judged solely on his sexual preference or color.
    It should be their character that should matter.
    You would think that with all the hateful comments gay people receives everyday, they wouldnt want to be gay anymore.
    Focus on your lives and stop hating!

  • Aleksandar Kojić

    Why on Earth is this so important and published!? Western civilization, whose many members consider themselves the most advanced in many social, economical and other important aspects among mankind these days, is definitely swimming towards wrong bank.

  • Kaptivator

    So what…I’m proud to be straight! Who gives a flying shit. This coming out of the closet is getting on my nerves. I don’t walk in places yelling I’m straight. It is YOUR business of who you are with…Not others. Damn…I’m so over it.

  • James G

    Good for Tim. Bad for Westboro Baptist Church-goers with any Apple product.

  • Hahaha, I like how die hard fans are now in support of gay after reading this…they go where ever Apple goes.

  • Donovan

    So are we getting this logo back? Haha

  • Matt

    Cool, Good for him for “coming out” I was actually surprised, I though he was married and had kids

  • Your Mom

    wow what a dumb bit*h, I am throwing my iPhone in the trash can. **** this man!

  • Kr00

    Just in, Samsung CEO says he’ll be coming out as gay too, only bigger.

  • Mark R Medina

    So what does that do of his announcement do for my iPhone 6? Do I get a discount? Am I shunned that I’m not gay from ever owning another iPhone?

  • n0ahcruz3

    Hahaha i can’t believe alot of people are suprised by his announcement. I guess im more observant than most of the Apple fans here lmfao.

  • Al

    I truly believe Tim Cook is doing a great job running Apple. He’s shaken off the haters and keeps things smooth. His sexual preference means nothing as far as im concerned. This shouldn’t even be an issue.

  • Dejan Ljepava

    “get out of closet and ill sue you, because i am first gay man on planet” – T.Cook.

  • Ryan

    It’s so amazing that the CEO of one of the most successful companies in the world can come out freely. Tim is proving to people that you can be lgbtq and still be as successful as people who aren’t. Thank you so much Tim, you are making the world a better place.

  • David

    Geez Tim keep it to yourself

  • younking

    Now samsung users will open their mouth daamn .
    R.I.P stevJb godbless you

  • TheShade247

    I don’t care if you’re black, white, straight, bisexual, gay, lesbian, short, tall, fat, skinny, rich or poor. If you’re nice to me, I’ll be nice to you. Simple as that.

  • blastingbigairs

    I’m proud to be straight…..No one cares!!!!

  • MacGuru17

    I am a very proud Apple ‘fanboy’ today. Thank you, Tim!

  • Philippe Vézina

    Time to bring back the good ol rainbow Apple Logo

  • Francisco Jr Sanchez

    Why is it one of the worst kept secrets? Being gay is not bad at all. You go Tim!

  • Justin St.Denis

    This outing is a BRILIANT strategy to offset the disaster that is Apple’s iOS8, 8.1 etc. Now if you go to the Apple Store and complain about it, a “genius” will suggest you are a homophobe. Trust me. It happened to me today at the Apple store in Newmarket, Ontario.
    Android tablets are looking better with every passing second.
    How are Apple stocks doing, or are they homophobic, too. I should have asked a genius.

  • TonyofTroy

    Apple, a legacy of achievement:
    First the iPod, then the iPhone followed by the iPad.
    And now, introducing, the iPhag.

    (Some CEOs are proud of the darndest things.)

  • TonyofTroy

    Jonathan! Please accept my sincerest apology for my reckless depiction of homosexuality as unnatural or [God forbid] QUEER…! I had absolutely NO IDEA that an unimpeachable paragon of academic distinction such as Wikipedia said otherwise. Gee, I surely hope Wikipedia doesn’t state somewhere, ANYWHERE, that seducing young boys is natural too. I consider myself quite natural (and so does my wife, BTW) and at my age, if “doing it” with minor boys is indeed natural as it was for the ancient Greeks, I surely need to get with the program sooner than later. Well, I have to go now, Jon. I’m going to spend the rest of the evening checking out Wikipedia to see what else is natural.

    • Jonathan

      The thing about Wikipedia is that throughout the article there are these small numbers that when clicked take you to the bottom of the page. There you find more links that will take you to other websites that contain sources research into the topic. It is much easier to link to the Wikipedia page than individual sources.

      There is a major difference between relations between two consenting adults of any combination of gender and relations involving one of the pair being too young to be consider able to consent (again irrespective of the combinations of gender).

      Also if you’re suggesting that because another society thought something was ok, then we should find it ok then what about some societies today think is ok but the western world generally thinks isn’t, such as FGM, arranged/forced marriage, stoning/burning people for as little as an accusation of a crime?

      Why can’t people who find homosexuality as wrong, ever discuss the point without bring something very different but related to sex into it? accepting homosexuality in today’s times has nothing to do with the ancient greeks…

      • TonyofTroy

        What ever possessed you to think I need a very confused and lost young man to tell me how Wikipedia works? You missed my entire point, Jonathan. What I’m saying is that it’s irrelevant how many people, regardless of “formal” educational BG, say something wrong is right. It’s still wrong. You can’t rationalize away homosexuality. I just hope you realize this before your fate is sealed by AIDS or even a “lesser STD”. Homosexuality is as natural as a woman defecating through her vagina. You need to know that.