MasterCard (Apple Pay ads 001)

MasterCard, one of Apple’s launch partners for Apple Pay, has begun airing new television commercials during last night’s Game 1 highlighting Apple’s mobile payments service, which became available at more than 220,000 locations in the United States with the release of iOS 8.1 this Monday.

“Fans who use their MasterCard with Apple Pay are enjoying priceless surprises, even at the World Series,” the voiceover can be heard saying. And what exactly might those “priceless surprises” be?

How about tickets to the games and even “meeting a baseball legend” such as George Brett and other “once in a lifetime experiences”?

Jump past the fold to watch the ads now.

The commercials feature such names as former Yankees star Mariano Rivera, Los Angeles Dodgers manager Tommy Lasorda and Kansas City Royals’s George Brett.

This is actually a pretty big deal and awesome news for Apple Pay.

Major League Baseball’s World Series just kicked off and MasterCard is an official MLB partner so you can bet that these commercials will be running everywhere.

https://www.youtube.com/watch?v=Pvzdvf7rzQ8

https://www.youtube.com/watch?v=t03i2Bg4HOg

More importantly, Apple Pay payments are now accepted at both Kauffman Stadium in Kansas City and AT&T Park in San Francisco so these ads will hopefully translate into Apple Pay purchase volume.

The card company is actually first out of the gate to spotlight Apple Pay in television commercials. Strangely enough, Apple has not yet started promoting the service via TV ads of its own.

Are these ads priceless or what?

[MasterCard on YouTube]

  • pauleebe

    It makes sense. It’s more secure, which means less fraud, which means more money in pocket for companies like Mastercard.

    • Walter White

      More safe? We’ll see. Everything is hackable , it’s just a question of time.

      • pauleebe

        I’ll take the odds of someone hacking my iPhone (which, by the way, no one has been able to retrieve fingerprints from an iDevice yet), over me dropping my credit card and someone running off with it, going on a spending frenzy.

      • Walter White

        And that’s why you should consider not jailbreaking

      • Jailbreaking has nothing to do with dropping a credit card, dropping the whole wallet or ID and credit card you may be screwed…

      • Actually jailbreaking means open the walled garden, so, once you open that walled garden, nothing (besides you) stops malware from grabbing your credit cards…

      • Are the credit cards stored on my device?

      • Last time I checked, they are registered in the passbook app and don’t require an Internet connection in order to perform the NFC transactions…so, yes, they are on your device.

      • Wrong answer, my device is not using Apple Pay :).

      • pauleebe

        You are very uninformed, please just stop.

        iOS exploits (used to jailbreak iDevices) upon up iOS much like your Mac. Would you ever hesitate to make a purchase on your Mac? No.

        Your credit cards are NOT even stored on your device, and your finger prints can NOT be retrieved even if iOS is opened up via jailbreak.

      • Uhm, you seem more uninformed. Your credit cards are not stored on your device? Then where do you think they are? If they’re in iCloud, that’s even worse…as for your fingerprints being irretrievable, keep on dreaming, that’s the EXACT same attitude people were having with Activation Lock, and would you look at that, it took not even up to a year to bypass.

        Nothing man-made is unhackable by man.

      • pauleebe

        Nope. Actually, the credit card numbers are never used in a transaction either. When you add them to your device, a key is generated that connects to the bank. That’s partly what makes Apple Pay more secure. Yea, obviously it uses the number initially to establish that relationship.

      • Apple Pay uses the same technology that Touch ID uses. The encrypted private data is stored on a secure chip that cant be accessed from software. The only response back from the secure chip is “True” or “False”. Its the only way Apple could implement it to stop leaks and exploits.

      • Can’t be accessed from software? How do they store the data in there in the first place?

      • Your right. Software has a degree of access to write and read but the secure chip (Secure Element) is their method of protection.
        “With Apple Pay, instead of using your actual credit and debit card numbers when you add your card to Passbook, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, a dedicated chip in iPhone.”

      • It’s more safer than having a physical credit card (especially with token based transactions), but it’s still hackable…