beats nfl

The NFL has signed a new marketing deal with Bose Corporation, which could spell trouble for Apple’s Beats. According to Recode, the new partnership has the National Football League banning its players from wearing Beats headphones while on TV.

The ban encompasses all other non-Bose headphone brands, not just Beats, and includes TV interviews conducted during pre-season training camps, practice and on game day—starting before kickoff and not expiring until 90 minutes after the play ends.

Beats has issued a statement on the new restriction, saying that “Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual.” It adds that music has become as important to performance as any other piece of equipment.

This isn’t the first time we’ve seen this happen—and given Beats’ 60% share of the $100+ headphone category, it’s not hard to figure out why that is. During the World Cup this summer, Sony made a similar deal with FIFA to ensure Beats had little TV time.

It’ll be interesting to see how this plays out. Beats has sponsorship deals with a number of high profile athletes, many of which are in the NFL. In fact, some of these relationships were believed to be a factor in Apple’s decision to purchase Beats for $3 billion.

[Recode]

  • Paymon John Vafa

    mhmmm… capitalism

  • Shady but completely legal business practice. Funny that Bose has to pay the NFL to prevent its players from using products they actually want to use. In an ideal world, Bose would make products athletes want to use. But hey, if you can just throw money at it and pretend everything is all good, then good for you, Bose.

    • Anmol Malhotra

      Sir, you havent replied to my last comment on Stack Keyboard. 🙁
      I was expecting a reply. 🙁 :/

    • It likely won’t make much of a difference anyway. As someone that doesn’t live in the US I don’t care for the NFL but would imagine the athletes that take part would still be wearing Beats headphones 90 minutes after play ends (when they are allowed to put their headphones back on) and days matches are not on. Beats will still get exposure just less exposure…

      • Andrew Roth

        They’ll only get the exposure while they’re beating up their wife and kid. (Don’t know if you heard those news stories since you’re not in the US…)

      • Brandon Miranda

        First of all. He wasn’t beating up his child. He was reprimanding him.

      • Antzboogie

        Your an ignorant idiot. Stick to golf.

    • JerseyD

      Have you ever compared the sound of studio Bose to studio Beats? Bose is out of Beats league. Players don’t wear Beats because of their sound. It’s a cultural thing. Dre’s name is attached to it so the people who are trying to fit into that culture wear beats. Notice it’s Kap, and Richard sherman you always see with beats on, not Peyton Manning and JJ Watt. Beats are basically Jordans. A certain demographic is buying them for status not for quality.

      • ready1take1

        there you go, that’s it right there. Nailed it.

      • objdadon

        I disagree. Those who use beats do love the sound compared to other products. I know I do! There’s no other brand that has the right amount of bass for bass, highs,lows than beats for my music!

      • Completely agree. Audiophiles everywhere will disagree with your statement but I love my Beats headphones and don’t own them for their fashion or for some sort of status symbol.

      • TwinSon

        True, Im just waiting for a sale on the new Powerbeats so I can swoop those up for the gym.

      • Antzboogie

        Exactly I agree.

      • Jayy

        Exactly I agree, I have Studio beats. and for the type of music I listen to, alot of base they are perfect!

      • TwinSon

        Beats makes a stylish headphone/earbud that sounds good enough to the average consumer that they will come out of pocket for it. Bose headphones are honestly just not that good looking & that’s what’s killing them. Visual aesthetics are a big deal. Especially in pro sports. It is what it is and they should really just focus on revamping the look of their products.

      • Antzboogie

        Exactly Bose has two giants boxes as headphones lol good sound quality but hard to look at or wear lol.

      • Antzboogie

        I disagree most of us did not know music could sound that good until Beats came. I did not see half the marketing tactics with Bose as I saw with Beats. Beats, actually advertised their products and also made it look stylish to wear. They are great sound quality too maybe not Boss but great.Not just two big boxes on either side of your ear.

      • Hyr3m

        “most of us did not know music could sound that good until Beats came” <- apparently most of you still have no idea how good music can sound xD Please go on specialized headphone review websites. Bose isn't that much better but at least it's not all about looks.

        Anyway if people use these headphones (beats or bose or any of the hundreds of better ones) with iPods and iPhones they will never know what "hi-fi" means. Sound quality wise, Apple devices are on par with 10$ chinese mp3 players (from the headphone plug; if you use an adapter in the 30pin (or lightning?) connector then it's a matter of the original file's quality).

    • Gerardo Castro

      You realize the reason they use beats is because it’s a trendy brand right? Most are not audiophiles and do not realize how great Bose headphones are. They are just promoting a trendy brand

      • GuyBey0ndC00L

        Everyone know the sound quality of Beats is not the great compare to 100’s of other headphones out there. At the sametime Beats styles and design is winning. No other headphone company came / comes close to what Beats is doing for headphones.

    • Chris Gaunt

      Sebastian, what would your opinion be if Apple sponsored the NFL and barred the use of Samsung or any other phone using Android/Windows by the players? Hmmmm?

      • It will be Apple promoting their brand in case, or it’s business.

    • Antzboogie

      Bose gets no credit if no one wants to wear their headphones great sound but no style.

    • Tsunade Trill-0 San

      Hope you know this policy has been around for decades.

  • Umut Bilgiç

    Agh i love bose products! But this seems kinda weird. Classic marketing as always though..

  • Andrew Roth

    Don’t wear Beats while you beat up your wife and kid.

  • onesimpleclik

    They should have partnered with Sennheiser, much better headphones.

    • Hyr3m

      Yeah but Sennheiser isn’t into the marketing business like Apple, beats or Boser are… They don’t just sell average stuff as great; they actually MAKE great stuff.

  • GuyBey0ndC00L

    This deal is dumb, I don’t see how the FCC will lets this stand up.

    • Hyr3m

      The NFL sells broadcasting rights. You might as well be complaining about a movie or a TV show product placement…

  • GuyBey0ndC00L

    Let me get this straight. I pay money to make money by blocking a popular product. Instead of making onces people actually use. Awesome where do I sign. Shame on both the NFL and Bose.

  • Al

    If Bose was sure of their products they wouldn’t uses such tatics. However this would’ve happened even with the likes of Skull Candy,Sol Republics etc. Beats are what’s hot right now. Remember though Bose said that Beats were only a fashion piece. Guess not.

  • Miraj

    Correct me if i’m mistaken the title should be “bans” instead of “bars”.

    • Chris Gaunt

      One definition of the word bar is “to prevent or forbid someone from doing something”. So the headline is appropriate. Ban would work too though.

  • Guest

    Sebastian, what would you’re opinion be if Apple sponsored the NFL and barred the use of Samsung or any other phone using android by the players? I think you know where I’m going with this.

    • Slifur

      But you sure know that apple let bose display their products in apple stores, and apple gave bose the license to apple’s lightning connector right? Samsung is another story.

      • Hyr3m

        “GAVE bose the license” <- I think you don't understand what a license is.
        "Apple let bose display their products in Apple Stores" <- Bose let Apple sell Bose products in Apple Stores.

        The NFL and Bose signing a major marketing deal that includes preventing players from displaying other brands is like a coke product placement contract in a movie preventing actors from drinking a pepsi whilst on camera.

  • Antzboogie

    Bose you sound mad. Your headphones are great as well but they are horrible to look at or wear. Beats are way more stylish and sound great. I hope players protest this dumb idea.

  • Slifur

    How about apple made a comeback and banned all bose product from apple store, and revoked lightning connector license from bose.

  • Itzkhaoz

    Bose > Beats

  • Why such hatred over a pair of headphones? I have a pair of Beats and Bose and they both sound great. I think it’s the “in” thing to bash Beats, even more so that Apple bought them, and we all know fanboys love to bash Apple.