IKEA 2015 cataloge (advertisement 001)

Ikea channels Jony Ive to promote its 2015 furniture catalog, Joy of Tech spoofs the seven phases every true Apple fan goes through in between product launches — dang, it must by a Friday!

To help you get prepared for the weekend, I’ve cherry-picked a pair of linkbait memes that’ve been making rounds this week. You should find the Ikea video amusing and the Joy of Tech comic hilarious as you head out for the weekend, your very last weekend before Apple’s big reveal on Tuesday changes everything, all over again.

Introducing the Bookbook, the coolest, sleekest new gadget on the market by a certain fruity firm – pardon me, I meant a Sweedish maker who designs, builds and sells ready-to-assemble furniture.

Here’s the IKEA 2015 catalog.

And here’s Apple’s 2010 video with Jony Ive introducing us to the original iPad.

https://www.youtube.com/watch?v=Gho6nCdLpis

Kudos to IKEA Singapore for a job well done.

I’m a big fan of their bookmarking feature (talk about seamlessness!), but they really one-upped Apple with support for multiple users, didn’t they?

“The 2015 IKEA catalog comes fully charged, and the battery is eternal,” IKEA’s design guru Jörgen Eghammer said in the video. “The navigation is based on tactile touch technology that you can actually feel,” he adds.

At no point does the tongue-in-cheek commercial come across as insulting, dumb or otherwise plain stupid as do certain brands with their half-assed attempts to poke fun at Apple.

Speaking of IKEA, did you know that 75 percent of all their product images are CGI?

“In the summer of 2004, IKEA decided to change the way they produced their product images,” writes The Computer Graphics Society. “They made the first tentative moves toward CG rendered, rather than photographic, images.”

So that’s why the furniture in the IKEA catalog looks so damn appealing and plain sexy!

IKEA (CGI catalogue 001)

I’d be curious to learn about the percentage of CGI imagery in Apple’s marketing. Granted, it’s all too easy to mistaken shiny images of Apple gadgets for CGI. But believer it or not, the images Apple uses are for the most part just painstakingly detailed photographs, really.

IKEA (CGI catalogue 002)

“Because Apple products have such carefully selected materials it is incredibly important to light the product in a way that will showcase the various materials accurately,” says pro photographer Peter Belanger whom Apple used to tap to do a ton of demanding product shoots.

Up next is Joy of Tech’s take on the Apple Product Cycle. It’s practically an art form that the iPhone maker’s perfected over the years to the point where a looming product launch kicks the rumor mill into high gear as grown men weep with joy in anticipation of a life-changing event.

Joy of Tech comic (Apple product cycle)

Do you go through these phases, too?

I most definitely do (and am not ashamed to admit it)!

And check out this one, totally relevant in light of the ongoing iCloud nude celebrity hack mini-scandal.

Joy of Tech comic (iCloud nude celeb hack)

Finally, here’s a little something concerning the impatient types, ones who jump straight for comments without bothering to read past the headline and eventually the opening paragraph.

Joy of Tech comic (Reading online)

Cool stuff, eh?

Happy Friday, gang!

[TIME via TUAW, Joy of Tech via Re/code]

  • Jonathan

    Now I want a book…

    • Dani Hayes

      Legend has it there was a place of old called “library” that housed these “books”. It’s a bit fuzzy though.

      • aw81

        The original App Store…

      • Jonathan

        Whoa…
        Imma ask Siri about dat.

  • Merman123

    Psh I don’t care. Hi my name is Merman, and I am an Appleholic.

    • Dani Hayes

      “Your names Thurman Merman??” Bad Santa. Hahaha.

  • Hahaha, awesome bookbook ad…is there a digital version

    • Liam Mulcahy

      ಠ_ಠ

  • A’s Network

    Let’s hope TwelveSouth doesn’t see this video 😉

  • xSeriouSx

    LMAO, love the iCloud Security and iSheep cyclce arts

  • iNeedANameHere

    Watching the 2010 iPad ad really takes you back..

    • Liam Mulcahy

      for sure

  • Mike M. Powell

    I literally LOL’d @ the “no lag” part xD

  • Tommy

    “At no point does the tongue-in-cheek commercial come across as insulting, dumb or otherwise plain stupid as do certain brands with their half-assed attempts to poke fun at Apple.”
    Dude, you’re UBER lame. U talk as if you’re the one being insulted at. God what an iFag. I love all the articles on iDB but I just hate those from you. Every single bit has your touch of iFagness in it. Don’t get me wrong. I love iDB and all it’s articles. It’s just yours that I hate.

    • aw81

      Don’t read them then, I had to stop reading the articles he writes about samsung and I no longer get annoyed, he often writes the clickbait articles for this site, just skip them mate.

  • Mr.DnQ

    @C. Zibreg Just Wanned to say thanks for the article. It was good and funny. But wanted to let you know about a typo. “But believer it or not” standing between the 2 IKEA pics. Just to let you know. Have a great day and keep rocking these articles. Regards…

  • Jayy

    Can I watch netflix on it though?

  • The bookbook also comes with edge to edge content and no bezels.

  • Yunsar

    Excuse me, that is mine!