iWatch concept (Stopwatch and navigation, Gabor Balogh 001)

Despite strong belief that Apple will unveil its long-awaited wearable at a scheduled event next month, it appears that the mysterious device will not be officially available for purchase for several months, potentially pushing its launch date back to 2015. ReCode reporter John Paczkowski, who has an excellent track record of accuracy, is the one who broke the news today that the device “won’t arrive at market for a few months.”

If this is true, Apple could take a similar approach to what it did when it launched the original iPhone in 2007, when five months went by between the time Apple unveiled the iPhone in January to the time the device was actually available for sale in June. That lapse between the announcement and the launch allowed Apple to build unprecedented buzz and create demand for a revolutionary device that had virtually no competition at the time.

History could repeat itself starting on September 9, when Apple unveils its wearable. Not only would it give the company more time to produce the device which has been rumored to be delayed on multiple occasions, but it would also build demand for what is expected to be a groundbreaking product.

With that said, Paczkowski notes that “it would be unwise to expect preorders for the device to begin on the Friday following its unveiling.”

Now the big question is, what will you ask Santa for Christmas?