Flint Center

Apple must be planning big announcements for the September 9th media event that members of the press just got an invite to. Not only is the capacity of the Flint Center much larger than Apple’s usual product unveiling venues, but the Cupertino-based company is constructing its own building on the Flint Center grounds as part of the event.

Jim Dalrymple, a well-plugged in Apple blogger, theorizes this extra building could be the hands-on area that Apple typically has for attendees after the event. Also of note, security is very tight around the construction and no one can see what’s going on inside. What could Apple be so keen on hiding, even after so many iPhone leaks? Well a wearable of course. Remember, the original iPad was unveiled to no part leaks.

The Flint Center has an approximate capacity of 2,405 attendees (not counting the new structure Apple has built). Compared to the Yerba Buena Center that has a capacity of 757 and the Apple Campus Town Hall that has a capacity of 301, Apple has reserved a lot more extra space for the September 9th event than previous events. The Flint Center was the place late co-founder Steve Jobs unveiled the Mac in 1984.


Apple is believed to unveil two new iPhones at the event – a version with a 4.7-inch screen and one with a 5.5-inch screen. Furthermore, Recode reports Apple has plans to finally take the wraps off a wearable at the event, as well. Wouldn’t it makes sense for Apple to pack the event for its next-generation product?

Interestingly, Gizmodo was invited to the event, its first Apple event invite since it was banned from Apple events after its infamous iPhone 4 leak in 2010. It sounds like Apple is trying to fill the room with press, alongside Apple employees who fill the room with cheering.

[The Loop, bottom image via MacRumors]

  • Willie

    im already feeling excited for the event even when im not on the attendee’s list!! hope they stream their keynote online

    • Omar Abbasi

      They always do.

      • Philip

        not iphone events

  • Anmol Malhotra

    Its going to be a a fake home to show off the home automation features of iOS8/the watch. :p xD

    • Omar Abbasi

      That, is a great hypothesis (the best word I could find)

    • Totally agree with this. Look at the design of the invite too, it has a night and day shadow.

  • Rowan09

    I’ve never been more excited for an Apple event.

  • Stefano


  • Andrew Roth

    Not that unusual for them. They built a retail store in Lansing and it looked just like that with the same black tarps and everything. Just standard procedure. It’s probably partially due to the fact they’re installing security and don’t want people seeing it as that would make theft easier.

    • Framboogle

      If there is one thing I have learned in the past few years, its that you should never get your hopes up for an Apple event. They are way too overhyped for what they actually have to offer.

  • omrishtam

    aw lawd….

  • I have a feeling there will be more than just two phones and a watch announced…

  • Toma Radu-Petrescu

    I’m feeling that the design of the new iPhone is completely different from the ones rumored and they are trying to keep it a well hidden secret.

  • Philip

    Apple haha, no place good enough for a keynote, better build one ourselves lol

    Super excited though I may not be getting an iP6

  • Ian Leon

    That structure is most likely a demo for home kit

  • Mark Tesch

    Maybe a pop-up up store so that Tim Cook can say “The iPhone 6 is available today.” #wishfulthinking