iPhone 6 render (Mark Pelin 005)

Soon after a Thai official tweeted that Thailand approved two new iPhone models for use in the country, Apple sent a few executives from South Asia to speak with Takorn Tantasith, the secretary of the National Broadcasting and Telecommunications Commission (NBTC), concerning the leak.

Although the Thai government’s disclosure contained nothing more than the mention of the model numbers “A1524” and “A1586,” as well as “iPhone 6,” that apparently was enough to anger Apple into sending executives to reprimand Thai officials for releasing the information…

While the meeting was aimed at chastising the Thai officials for tweeting about the new iPhone models, the Apple executives also mentioned that the Cupertino company’s next smartphone might not even be called “iPhone 6.” Here’s what the report had to say on the matter, per a MacRumors translation.

Mr. Takorn said that representatives from Apple South Asia from the Singapore HQ arrived to “have a chat” with him and clarified that the 2 phone models may not use the name “iPhone 6” to market and the company want to make sure that the NBTC understands this fact. Apple in Singapore will also explain the situation to Apple in the US about this matter. Apple also reassured the NBTC that this “leak” has no effect in Apple’s plan to launch and sell the iPhone in Thailand.

According to the Secretary General, everything that happened was done according to protocol, and Apple had only requested that the specifications of the devices remain a secret. The Secretary General also stated that the two new phone models were approved by the NBTC on August 8.

Rumors regarding the next generation iPhones suggest that one of the devices may be called “iPhone Air,” while other names for either device could range from “iPhone” to “iPhone Pro.” As for the smartphones themselves, Apple is slated to release two new iPhone models in September with larger 4.7-inch and 5.5-inch displays. Other reports make mention of optical image stabilization on at least one of the devices, as well as a sapphire glass displayimproved Touch ID hardware, a mobile payment system, an A8 processor, and NFC capabilities.

  • James Gunaca

    Just call it “the new iPhone” and drop the numbering or adding things like “Air”. Please.

    • Dani Hayes

      Than next iPhone will called “the newer iPhone”. Hahah.

      • James Gunaca

        Not necessarily. They don’t do this with the Macbook line. Granted, there is Pro and Air differentiation, currently.

      • Dani Hayes

        I know I was just making a joke.

      • sosarozay300

        no they include the release date in the name like “Macbook Pro Early 2014”, they could do the same with the iphones “iPhone Air late 2014”

    • raulortiz318

      That didn’t work out too well for “the new iPad.”

      • James Gunaca

        Didn’t work out to well or they just changed it?

      • raulortiz318

        I think they changed it because it didn’t work out. It was awkward to see in type and advertising, and just seemed to add confusion when reading about the product. Another factor is for certain devices, like phones and tablets, most consumers want an easy and quick way to know they are getting an upgraded model, and an increase in number is a way to do that. It definitely is a psychological thing though, because people will end up saying things like “did you get the new iPhone?”

        I do think with the new release, a change might happen, a way to reset the numbering scheme. It is definitely getting out of hand!

  • R4

    iPhone air and iPhone pro? Come on. I know they’re not the best at names but I’m re they’ll be a bit more creative.

    • MacBook Air, MacBook Pro, iPad Air, (rumored 13″) iPad Pro… iPhone Air and/or iPhone Pro is only logical.

      • Jason Baroni

        Yes, makes total sense.

      • R4

        There has been one instance where they named a device other than a laptop as Air. That’s because the iPad was considerably thinner and ligher. We already know the next iPhone is bigger so you can cross out the air.

  • Anonymous

    Call it what every one want, but not everyone cares for a larger screen so keep the specs the same.

    • Anonymous

      to clarify my self here, all i mean is don’t give one phone a better camera and the other is left without.

      • I’d love that to be the case, as it is with the iPad Air and mini. Keep the specs the same between sizes so people won’t feel obligated to go bigger just for more power or features.

      • Matt Taylor

        Bigger means more space for better hardware though doesn’t it! That’s like me saying, hey, make me a Mini Cooper with 7 seats, lots of floor space and a v8 engine…

      • Niclas

        No thats really like saying make me a Mini Cooper with a nice engine like the big boys got.
        Just so you know, Mini John Cooper Works got 211hk. Like the big boys.

  • TJ

    Call it iPhone and leave it at that. iPhone 6 and iPhone Air are stupid and don’t sound right, the Pro moniker shouldn’t apply to a phone and should be saved for the high end Macs aimed at professional use.

    • Jason Baroni

      I see your point, TJ, but if you think of the light user, they can make connections to the names that will present them an entire ecosystem, like having the iPad, iPhone and the MacBook Air. Many people out there don’t care and don’t actually know which model they have, so its easier to go in to an Apple Store and say something like “I want the iPhone Air”, people will always be presented to the last generation of Apple products. These names do attract more public.

      • Lagax

        And that’s what they make wrong with these names: the ‘iPad Air’ will be the same for a lot of years now, unless they will now call it the ‘iPad Air with Touch ID’ or something but tho is basically just annoying, is it so hard to just keep the numbers nobody is irritated with? Thanks.

      • Kr00

        Ummm, this is just a rumor, not a fact. {facepalm}

      • Lagax

        Emm they did it with the iPad. {facepalm}

      • Kr00

        Didn’t you read anything I wrote? Anything you read here is mere rumor. You’re getting your knickers in a twist over speculation. Now if you have some evidence that anything written here is true, then please provide. Otherwise your comments are idiotically embarrassing, worthy of a facepalm.

      • Lagax

        Nope. If I don’t discuss anything here the comments section is worthless, why the hell do you think people read rumors anyway, we all like to speculate, if you don’t, don’t read this.

      • Jason Baroni

        They make their own Marketing strategies, pal. If we could design our own Marketing plan for Apple, I would come up with something cool too.

  • Rowan09

    Are these people working for Apple? I really believe they are on the payroll with all these “leaks”.

  • Jonathan

    I thought of a couple other possible names.

    iPhone Edge
    iPhone Shadow

  • Anmol Malhotra

    F*** with the names.. I want a better battery life Apple!

    • jack

      yes. everybody is waiting that.. apple is the best company to start a “manhattan project” for a new battery

  • Zeyad Kambouris

    Just a thought, maybe they could name the bigger one “iPhone Air” and the other one “iPhone mini” the same as they did with iPad
    Or maybe they could add a letter as they did in iPhone 5″C” as it is a new category…

    But who really cares about the name rather than the features and functionality as well as the battery life

    Right …. !!

    • Lagax

      The name is important marketing.

      • Zeyad Kambouris

        You are right… I was talking from another perspective i.e. The tech. view

  • Lagax

    If they do this, they do big marketing mistakes here:

    1. Basic Inconsistency
    2. Irritation to people when the next iPhone is out (leading to 3)
    3. Lots of people see the iPhone as a status symbol. This totally looses weight when every iPhone is ‘The iPhone Air’ or whatever…
    4. It shows us (people who are familiar with them) that they don’t have anything great for phones anymore, they’re basically giving up on them (like they did with the iPad, we all know what happened to them)

    Really big marketing mistakes there.

    • Kr00

      And your successes are? The only mistake was you waking up today.

  • chris125

    So much for apple cracking down on “leaks” you know it is true when apple goes after someone for it. So it will be called the iPhone 6(i know what a shocker) and most likely look very similar to all the “leaks” we have seen.

  • Feby Kristianto

    and the next gen will be iPhone Airs or iPhone Pros… or iPhone Air 2?

  • ARX8

    I thought they’re gonna do away with the bezel.
    Nevermind, apple is just like Samesung now

  • Dao Sasone

    4.7 = isteal ur $ 5.5= isteal ur $ more..

  • Sohail Wahab

    I think iPhone Air & iPhone Pro make the product line complete with the iPad Pro coming after the iPhones release.

  • Willie

    Introducing “iPhone Air”, so thin you can’t feel it in your hands anymore.