welcome to family

It’s been just over 2 months since Apple announced that it would be acquiring Beats Electronics for $3 billion. And although the deal wasn’t expected to be completed until September, the Cupertino company is clearly ready to officially welcome Beats to the family.

Apple this morning posted a link on the homepage of its website to a new portal called ‘Welcome Beats,’ which features a brief message about the merger. Likewise, a message has been posted on Beats’ homepage regarding the acquisition and upcoming changes…

First, here’s the note on Apple’s website:

Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.

And here’s the message from Beats’ site:

There’s a new instrument in the Apple family. Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.

Beats’ website also features a link to a new page called ‘Important New Changes,’ which outlines some of the changes that are taking place as a result of the acquisition. Perhaps the most notable is that beginning today, all online orders will go through Apple.com.

Apple began the transitioning process earlier this week, moving Beats employees into new departments and beginning the integration of Beats Music into iTunes. Additionally, Bloomberg reports that Vivendi has just finalized the sale of its 14% share in Beats to Apple.

Update: Here’s a welcome tweet from Tim Cook:

And 9to5Mac has an internal note from Apple’s Eddy Cue and Phil Schiller:

Today Beats officially joins the Apple family! On behalf of all Apple employees around the world, we would like to extend them our warmest welcome. Music is in our DNA. In Beats, Apple has found a team of creative and talented people who are as passionate about music as we are. Jimmy Iovine, Dr Dre, and the team that has built Beats have created music products that customers love. And what we will do together is going to be even greater than what we could have done on our own. This is going to be a lot of fun!

And TechCrunch confirms Apple has secured U.S. regulatory approval:

Apple’s acquisition is now approved in the U.S. as well, Apple confirmed to TechCrunch, which explains why both companies have now officially publicized their merging on consumer-facing channels.

  • Framboogle

    Not sure how I feel about this

    • You should feel great! Apple gets a nice streaming music service, great (depending on who you ask) headphones and speakers as well as Dre and Iovine to give Apple back its ‘Cool factor’.

      • Techsticles

        Somehow this makes Apple and Beats less cool.

  • Montgomery Tyler

    still ok with it


    i hope we get some beats headphones with our iphone 6 at no extra charge!… LOL

  • Nex

    Will they include Beats speakers into iPhones? Like the SGS2/3?

    • Adam

      definitely not makes no sense at all as far as audio what is beats capable of that apple can’t already do

    • misterz

      I would be happy already to get stereo speakers!

    • May I ask what exactly makes them beats speakers not really sure how much of a difference it would make. The only thing I want on the new iPhones and have been waiting since the 4 was stereo speakers. Thats dual output just like the iPad minis and the iPad Air.

  • Jayy

    I’m hoping they use beats speakers in all new iPhones!

    • thomas

      and beats audio

  • elrocc

    extreamly excited about this. It’s a beautiful thing when two products that the majority enjoy separately ajoin to make even better products. Congrats to both, I am looking forward to what the future holds.

  • Rares

    “Now for only 999.99$”

  • nonchalont

    This is great news and a great edition to Apple and not just Apple, but Beats. You can best believe they will include beats tech into all Apple products. Apple didn’t purchase beats for nothing.

  • Jon20

    Anybody else feel this story has been “Beat” to death already.

    • Jamessmooth


    • Marcus

      That was a good pun but it didn’t really make sense at all. This is a huge deal.

      • Jon20

        I know it’s a huge deal. I was just going for the joke. But it has been drawn out a bit since the leaked video, then all the non confirmed closing of the deal… it’s just not a big surprise anymore IMO. Even the call to Dr. Dre was not much of a big deal @ WWDC. I think they even made it a phone call instead of bringing him up as payback for leaking the video. If it was such a big deal, they should have made it a big deal. Maybe at the release of the iphone 6. We shall see.…

  • Jamessmooth

    What happened to all the haters? I thought this deal was like, the worst thing apple could do.
    Side note: how has Target not sued beats yet? It’s pretty much the Target logo…

    • Tobias9413

      not everyone sues everyone else who has something that slightly represents what they have. It’s honestly stupid to have this kind of mind set. Companies suing other companies for slightly having something similar to theirs is bad for us the consumers.

      • Jamessmooth

        I 100% agree with you. With society being as it is, I found it surprising.

  • abdullah575

    koran is the best !! not music …

  • thomas

    “Is this real life”?

  • David Gitman

    does it mean beats headphones will come with the iphone 6 ?

  • sopaipas

    Samsung should buy Cowon or something.

  • nyangejr

    from now i’m buying beats speakers only