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Yelp posted an update for its mobile app yesterday that’s been garnering quite a bit of buzz in the tech community. The update, which brings the client to version 8.1, adds a new feature that enables users to post and view video reviews.

Using your iPhone, you can now take 3-12 second videos of your experiences at your favorite bar or business and post them to Yelp via the mobile app. You can also view videos in-app, giving you a better idea of a place’s atmosphere…

From Yelp’s official blog:

Photos are a great way to add a visual element to your reviews, and Yelpers upload more than 23,000 of them from their mobile apps alone per day. We also know visuals are important to Yelpers since they spend 2.5 times longer on business pages with images than on those without. Now, using your iPhone (and soon Android) Yelp app, you can take short, 3-12 second videos of your favorite local businesses and better capture those details that photos alone can’t. […]

These short videos are great for conveying the atmosphere of a business, which helps others anticipate their experience before stopping by. For instance, imagine scrolling through pics of delicious dishes at a new bistro but not really being able to tell if the ambiance is more “date night” or “family friendly.” Yelp video is here to help.

And a few more screenshots:

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I have to say this is a really nice feature add by Yelp, as it gives you a much better idea of what to expect at a bar or business than a picture does. If you use the app at all, I recommend grabbing this update. Yelp is in the App Store for free.