macbook air ad

Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.

Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: “The notebook people love.”

https://www.youtube.com/watch?v=7PzntWQ-sVY

In the ad you see a number of decals, including those for popular franchises like Breaking Bad, Peanuts, The Simpsons, Hello Kitty, and more. The stickers, which you can get almost anywhere, are typically vinyl, and fairly easy to apply and remove.

The MacBook Air was last updated in April of this year, with a faster processor and cheaper price tag. The computer has been named the best laptop in its class (Mac or PC) by several publications, including The Wirecutter, ZDNet, and LaptopMag.

Apple has also added a new page to its website showcasing all of the stickers you see in the ad.

What do you think of the new advert?

  • Tim Farris

    love it

  • KraKsX

    its genius !

    • mrgerbik

      why?

      • James Gunaca

        It illustrates the personal connection people have with their Macs. And does so with a catchy tune that has gotten people talking about it.

        That’s genius advertising at work.

      • mrgerbik

        You should be in marketing! Thats just the sort of puffed-up, banal verbage that describe stickers on a laptop that ad agencies want to hear.
        But it still doesnt make the ad ‘genius’.

      • James Gunaca

        I am in marketing.

      • James Gunaca

        And the purpose of the ad is to get people talking about the product, increase its presence in people’s minds and so on. Genius advertising does that.

        I’m not saying it’s Einstein or Tesla level genius by any means. No advertising truly is.

  • Tommy Gumbs

    That was ill. Seriously good campaign. I would love to see that incorporated with the marketing of Apples other products.

  • Ian Leon

    Did Dr.Dre make the music ?

    • Derik Stroisch

      clearly says in the article that Hudson Mohawke made the song.. now only if they would give the name of the song as well.

      • Ian Leon

        then what is Dr. Dre doing at Apple ?

      • Derik Stroisch

        im assuming the same thing he did with HP and other brands?… making their audio better.

      • Ian Leon

        whats this “Beats Technology”

      • Oscar Perez

        Its audio components made of beatsonite.

      • Ian Leon

        i tried the headphones. nothing special

      • highNiggaPie

        Cause you probably got the cheap ones the studio beats are actually decent

      • Ian Leon

        I tried all of them

      • Dan

        overpriced audio equipment that
        nincompoops buy since it’s branded by a popular rapper.

      • Ian Leon

        i want them to get rid of the beats company and instead buy Bose

      • highNiggaPie

        I doubt that’s why dr dre hasn’t released a song in like 20 years it’s cause they’re actually decent headphones with amplified bass and that’s what people want stop hating

      • Nicolas Baillie

        tune is called chimes, still unreleased

      • Adam-1D

        it’s actually on iTunes already.

      • Nicolas Baillie

        yeah hud mo announced it like an hour ago. out on luckyme in september i think

        been waiting for it for two years so i’m glad it’s finally getting a release lol

      • Asds999

        Its called Chimes by Hudson Mohawke. You can find it on his soundcloud! Hope this helps!!!! 🙂

  • Neil Sardesai

    I bet Jony Ive cringed when he watched this ad.

    • Ian Leon

      One of the things I love about macs is that they come without stickers

      • LukeSkywalkerOfficial

        they do! its in the box :p

      • Ian Leon

        Yeah. But you know what I mean

  • Brandon

    Apple products + Beats culturally hip marketing campaigns= Awesome!

  • White Michael Jackson

    Heisenberg was the best one.

    • Mike Colacone Saal

      3.99 on amazon! All over it!

  • Jordan

    I really want to know the name of this song!

    • Cam

      same…

    • Jordan

      Nevermind! Found it! Its called “Chimes” by Hudson Mohawke

      • Cam

        oh thank god, the time i wasted was not in vein. viel dank!

  • Adel Ali

    Apple had better music

  • Adel Ali

    Song: “Chimes” by Hudson Mohawke

  • Adel Ali

    My new ringtone

  • Matt

    Apple is making 21st century commercials.
    No more of that annoying emotional stuff (hopefully) don’t get me wrong, it’s great at around Holidays, but not every time.
    Love this ad

  • Matt

    I think Dre had a hand in this. I mean you would never see anything like this from Apple xD

    • James Gunaca

      Seems like it.

  • Victor

    Anyone know where I can get the homer simpson one? Thanks in advance

    • Mike Colacone Saal

      Try amazon. I found the Heisenberg one there

      • Victor

        I did it wasn’t there…

  • iceman600

    BOOM!!! 🙂

  • Eli Montoya

    I hate apple so much.. Love jailbreak though!!

    • Victor

      Seems ironic.

      • Eli Montoya

        Hate google.. Use google as main search engine. Ironic, or hypocrite. I dislike the companies strategies, but love the products.

      • Dan

        I can relate to that

      • Norbi Whitney

        Right. I don’t like Michael Jackson, but you can’t deny that his music is great.

  • Biscuit

    I’ve never disliked an Apple ad. The marketing department knows what they’re doing.

    • Victor

      lol NEVER is a strong word

      • Biscuit

        It is lol but so far, I’ve liked every Apple ad.

  • hkgsulphate

    not allowed to play in my region -,-

  • Nuno Xavier

    I’ve recently moved to Mars and can’t view this video. Can you please upload it to the universetube? thank you

  • Arsanny Lintang

    People who said its “genius”, “brilliant”, “best ad in the world”…literally never seen other ads. You guys seriously are overrated,it’s just a normal ads that tries to attract more consumers to use Mac than PC which won’t happen. EVER.

    • SkyFall

      It already is happening. PC sales are dropping while Mac sales are growing, at some point Macs will be used more than PCs. Also you clearly haven’t used Mac OS X. It’s way better than Windows. Additionally this ad IS brilliant because it selects the personalization people have with their Macs.

  • Ishaan Malhotra

    Now I want a Mac.

  • Umut Bilgiç

    I thought Apple was gonna do their own stickers 🙁

  • Umut Bilgiç

    Not available in mu country too lol

  • e.m

    why is apple from Afghanistan?

  • Brian Voll

    Definitely like Apple’s ads more than Samsung’s. They’re not trying to directly attack the competition, but instead showing what their product can do, or things people do with them.

  • Anonymous

    Not that I didn’t mind some of Apple’s previous ads, I understand why they were losing the ad wars to samsung… However, this was a much better way to show your product off. In a comment below I feel the ad was sum up with, the add show a persons personal connection with their Mac.

  • Bob

    Whats the point. They don’t even sell those stickers.

    • The point is it’s a bunch of stickers and a catchy song. Not a life changing advertisement but still a great ad nonetheless. Still better than the Genius ads Apple ran for a while anyway…

  • You can tell the basic philosophy of Apple versus Samsung in the ads they make. Apple makes commercials like this while Samsung makes commercials that mock the iPhone and its users.

  • Micaiah Martin

    I have yet to go to a coffee shop and see macs without stickers. I love that the macbook come clean and free of the stickers, but I think that gives more incentive to people to customize it as their own.

  • Cameron Nelms

    Good artists steal one another’s work

  • abhi0n0nakul

    Apple always does genius advertising
    And this yet again proves that..

    Way to go apple..

    Just waiting for the air lineup to get update so that i can buy my air..

  • Dolce

    Supreme!

  • 空白

    I love it! Was this from their in-house team? I especially like the Apple logo in the end.

  • SkyFall

    Haven’t seen this Apple logo for a while.

  • That was a really nice Ad.
    I enjoyed the glimpse at the classic Apple logo at the end.

  • MacGuru17

    Very nice advert. I was so happy to have seen it a few times whilst watching telly yesterday.

    Makes me want to buy some stickers for my own! 🙂

  • Tariro Mhere

    “this video is private :”

  • Timothy Gurguis

    I just can’t believe that nobody is surprised about the fact that the apple logo in the end turned into the original one for a short bit. That was kind of like a hidden gem and it wa my favorite part.