AppleCare icon

As we outlined in a report earlier this month, Apple has gone ahead and doubled the AppleCare+ purchase window for new iPhones and iPads. Customers are now eligible to purchase AppleCare+ for their new iPhone and iPad up to 60 days after purchasing the device, whereas it was previously 30 days. AppleCare+ extends Apple’s 90-day complimentary support to two years and includes accidental damage coverage.

AppleCare+ costs $99 for both the iPhone and iPad plans, purchasable through the Apple Store both in-store and online. Apple has updated its website to reflect the new 60-day policy that is now in effect in all regions outside of Japan, where the 30-day window remains. These changes do not apply to Macs, iPods or any other Apple products outside of the iPhone and iPad… 

Apple has also discontinued its standard AppleCare plan for iPhones and iPads, meaning that the more expensive AppleCare+ plan with accidental damage coverage is now the only warranty option. As reported by the well-connected blogger Mark Gurman, this move will likely result in more customers going the pay-per-incident route to have their devices repaired.

Gurman elaborates on the removal of the standard AppleCare plan:

“This change will be going into effect today in the United States, Canada, and Japan, and the shift will likely take place in other regions in the future. This move is significant as Apple is solely offering either the standard 90 days of support that comes free with iPhones and iPads or its most premium support service. This push will boost AppleCare+ sales numbers, revenues, and likely the amount of pay-per-incident fees Apple collects as some users may not want to pay nearly $100 for AppleCare+.”

AppleCare phone support and Apple Store support employees have reportedly been briefed on the changes, which are part of a greater move to improve Apple’s support programs as a whole. Later this year, the company is expected to introduce screen sharing on iPhones and iPads so that Apple support technicians can help customers directly on their device. Amazon introduced a similar face-to-face Mayday feature on its all-new Fire Phone.

Apple also recently improved the look of its online support communities.

  • Merman123

    I’ve had nothing but great experiences using AppleCare , but for that price it should definitely be more than one additional year.

  • ap3604

    $99 for 1 extra year of warranty coverage? No thanks…

    • For covering accidental damage too? Your carrier will offer you an insurance plan that likely is 9.99 a month, that’s almost $240 for the 2 year period, and will also have a deductible of around $100 for accidents, like shattered screens. (I believe AppleCare+ has a $50 deductible) Or you could just go buy a new iPhone for $650 (16GB) if you break it. I once had to replace an iphone with a broken screen and at the time with no apple care I paid $200 and traded in my broken screen phone. One time I replaced just the screen and that was $100 but the phone had other issues stemming from the drop, those cost me an additional $65. The $99 is worth it, trust me.

      • ✪ aidan harris ✪

        It’s only worth it if you damage your iPhone. Chances are if you take good care of your iPhone and don’t go dropping it or washing it there will be no issues at all and then your $99 has basically gone down the drain…

      • Jeff

        You’re like me. Hell no to insurance on the blackjack table.

      • Joseph A. Ahmad

        I agree with everything you said, Kell. AppleCare+ is great and worth it. iPhone’s are covered for an initial $99 fee and up to $79 as a deductible depending on the degree of damage. iPads are also $99 to cover initially with up $49 as a deductible depending on the degree of damage. And the iPod touches are $59 for the initial fee with up $29 as a deductible depending on the degree of damage. The only thing that I do hope AppleCare gets is the screen sharing option. That would be fantastic. When people think of AppleCare+, they automatically think of the accidental damage coverage, but there is also the 2 years (for iOS devices) of complimentary phone support. Many people don’t realize there are free workshops at their local Apple Stores to learn how to use their devices (or don’t live very close to one) so they rely on calling. AppleCare+ can absolutely help one troubleshooting software issues, or just allow customers to pick their brains on things as well, such as how to turn on accessibility features, explaining why the in going or out going server on their email that has been established on their device does not to be working properly and more!