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In a follow-up to his 2012 book ‘Design Forward,’ industrial designer Hartmut Esslinger released ‘Keep it Simple‘ late last year. The book talks about the collaboration between Esslinger and Steve Jobs during the mid-80s, which led to the creation of several iconic Apple products.

For a little context, Esslinger founded the design firm ‘Frog’ in 1969, which was contracted by Apple in 1982. Most notably, the firm developed the ‘Snow White’ design language for Cupertino company, but it was also responsible for designer a number of lesser known prototypes…

Here’s a few of the beautiful snapshots of early prototypes shared in Esslinger’s book (via The Verge):

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Admittedly, the prototypes don’t look anything like the products we have today, but that’s not to say they aren’t impressive. In fact, I was surprised at how accurate the above photo was in terms of functionality. It’s common these days for people to use their iPads with external keyboards.

Of course there are plenty more hi-res images in Esslinger’s book Keep it Simple, which you can find on Amazon for $25. It’s probably worth checking out just for that, but Esslinger is also an interesting guy—example: he claims he was the one who taught Steve Jobs to put design first.

  • Fun boy

    I hate samsung!

    • Lucus Bendzsa

      Agreed those dirty rotten thieves should be banned from selling their crap in the USA. Though I am excited about the new Samsung not the phone the refrigerator hubba hubba.

      Get the reference anyone?

      • Framboogle

        Reference is from WWDC 2012 haha good times

      • Lucus Bendzsa

        Yes I hope they make some funny jokes this year.

      • Framboogle

        I don’t know, last years intro was pretty serious, but Federighi does have a sense of humor.

      • Lucus Bendzsa

        He is one of my new favorites and I hope he has a strong presence on Monday. I am going to share my comment through a comment system instead of going around the room bumping my phone!!

      • Kurt

        He’s the only one who presents very well. Other are ok or bad like Tim cook.

    • Chuck Finley

      How the hell did you moronic fanboys manage to spew your idiotic hate for a different tech company in an article that doesn’t even mention Samsung?

      • rockdude094

        Just an opinion, pal. Take it easy there, it is some what true that samsung does borrow software and hardware ideas from apple.

      • Kurt

        Samsung copies and so does apple. I’m not in the apple religion/cult so I can say that with a clean soul.

      • Chuck Finley

        Yeah, but this article isn’t even about Samsung and you still feel the need to scream SAMSUNG SUCK everywhere?

        Seriously dude, rethink your priorities.

      • Kurt

        They are jealous. iPhone still is inferior to Note 3.

      • rockdude094

        I totally with the iPhone being inferior and all, but it still doesn’t fit in my hand and is a pain for me to use daily.

        It is an apple blog btw, do expect such comments lol

      • Kurt

        Very true!

    • Eni

      no, we need samsung for us to be the best, and you know why, for us to have better products, every big company needs a another copetition for them to be better and make better products, it’s all in the point of view.

    • MagicDrumSticks

      LOL. Too bad that the majority of the USA doesn’t care what you think.

    • White Michael Jackson

      you wrote this for likes.

  • onesimpleclickk

    That Apple flip phone though.

    • rockdude094

      The good old motorola razor days are gone lol

  • leart

    There’s always some magic on apple designs

  • LeePattison

    “responsible for designer” for designing, Cody

  • I want that Apple flip phone now.