SoundCloud 2.7.2 for iOS (iPhone screenshot 001)

Twitter last month discontinued its poorly received Twitter #music app, but that doesn’t mean the micro-blogging giant has given up on music.

According to a report Monday by Re/code, Twitter is considering a deal to buy Berlin-based SoundCloud, the increasingly popular service enthusiasts use to upload, record, promote and share their originally-created sounds.

With a rather cool iOS app available in the App Store and installed user base of over 250 million people (as of October 2013) who turn to SoundCloud to listen to music and audio for free, the service/app has a lot to offer but can it possibly make Twitter relevant in the music space?

Read on for the full reveal…

Peter Kafka reasons, writing for Re/code:

SoundCloud’s self-reported user base is the same size as Twitter’s, and the two likely have a significant degree of overlap.

But like Facebook’s Instagram deal, and Twitter’s MoPub acquisition, a SoundCloud deal would give Twitter a way to expand its reach independent of its core service.

Neither company would return calls seeking comment.

Here’s SoundCloud’s nicely done iPad interface.

SoundCloud 2.7.2 for iOS (iPad screenshot 001)

SoundCloud 2.7.2 for iOS (iPad screenshot 002)

SoundCloud 2.7.2 for iOS (iPad screenshot 003)

It’s not clear whether SoundCloud would fit into Twitter’s existing portfolio of apps and services or how the firm would monetize the service. Selling ads alongside SoundCloud music streams is one of the options.

Another possibility: double down on the premium SoundCloud features that people are already paying for in order to boost that revenue.

SoundCloud is more of a distribution platform – the service has absolutely no deals signed with record labels – so a possible Twitter acquisition would surely involve removing songs users don’t have the rights to distribute.

Kafka acknowledges as much:

Last year, as Twitter was preparing to launch its Twitter Music app, it had planned on including SoundCloud as one of the services that would provide music within the app. But the company scrapped those plans after music labels complained that SoundCloud didn’t have licenses.

I’m thinking that Twitter may even turn SoundCloud into a full-blown online music store, with easily embeddable song previews and full songs available to stream or download, right in your Twitter timeline.

Top 10 music services on Twitter
Top 10 music services on Twitter, via GigaOM.

Now, that would be something, wouldn’t it?

Actually, SoundCloud already rules Twitter as folks tweet a whole lot more content about SoundCloud than about Spotify or Pandora, according to tracking data by music technology hacker Peter Watts.

And your $0.02?

How would you use SoundCloud if you were Twitter?

You can download SoundCloud free in the App Store.

The app is universal and requires iOS 7.0 or later.

  • Guest

    there kinda late, i wouldn’t of done it

  • Jonathan Ramirez

    And you $.02. Don’t your mean your? Just FYI.

  • James Gunaca

    I would prefer if twitter did NOT buy SoundCloud. It’s bad enough how SoundCloud has handled monetization after charging paying customers to upload more content and then starting to serve them ads too. I can only imagine twitter would do even more to extract profit out of all the users. Not to mention I no longer use twitter and would like to keep it that way.

    It’d be a good deal for SoundCloud, though, but I don’t see the upside for twitter.

    • ✪ aidan harris ✪

      Maybe Twitter would fix the mess that is the iOS SoundCloud application since it really is awful…

  • ‘Ariff

    I can only think of the enhancements that soundcloud would get from this deal like the addition of hashtags to find music natively within soundcloud comments. Seeing as soundcloud is already tweeted the most within twitter wouldn’t it seem natural to just add 1 and 1 together to make 2?

  • Beta382

    All I want is a decent iPhone app for Soundcloud. The desktop interface is nice. It’s the source for 99% of my music, so I would prefer Twitter not muck it up.

  • AnArcticMonkey

    Soundcloud is continuously improving and becoming more popular. An acquisition would help them, but with the inflated price of other acquisitions it would not be cheap!

  • Jake1047s

    I sure as hell hope not, soundcloud by itself is perfect for musicians like myself twitter would ruin it. #hellno

  • Jazz Bo

    I’m a musician who posts my original music on Soundcloud and a good percentage of the material on the site are from people like me. I believe the original intent was to give musicians, djs and music production artists an outlet/venue to showcase their music. We make up a huge part of that userbase. What happens to the people behind the music when Soundcloud gets bought. What happens to our music. What will they do to change who gets to upload or download content. Its a huge community of musicians within Soundcloud and a lot of us are there because there’s no one there to push us around and tell us what to play or how to play it. Hmmm… This should be ineresting.