Microsoft’s Nokia Lumia 630 ad shows how to do a smartphone switch with a football

By , May 16, 2014

Nokia Lumia 630 ad (football tricks 001)

Microsoft-owned Nokia earlier this week announced its first Windows Phone 8.1 handset, the Lumia 630, with sales starting in Asia this week, followed by Europe and the United States.

In promoting the low-to-mid-range smartphone, Microsoft and Nokia put together a commercial sporting Finnish goalkeeper and Trick Shot master Lassi Hurskainen who shows how to do a smartphone switch with a football.

And some of the handsets flying out of people’s hands seemingly resemble a certain iconic smartphone from a certain California company. Have a look at the video included after the break and meet us in comments…

Here it is.

Believe it or not, all the tricks are real.

The Lumia 630 is powered by a quad-core Snapdragon processor and includes a brand new low-power SensorCore, which is tuned and primed to monitor your movements in real-time, just like Apple’s M7 motion coprocessor.

You will be able to discover how many steps you’ve taken, how many miles you’ve run, or how many calories you’ve burned, by simply taking your phone along with you and using apps such as Bing Health and Fitness, which will be updated to use the SensorCore.

When combined with free HERE Maps and HERE Drive+ to plan your route and fitness mixes on MixRadio to help you along – the Lumia 630 doubles as a complete fitness companion.

Other Lumia 630 features include a 4.5-inch ClearBlack LCD screen, a large 1,830mAh battery, vivid colors (bright orange, bright green, bright yellow, and black and white) and your choice of single or dual-SIM variant.

Nokia Lumia 630 (image 001)

The handset retails in Europe for around 119€ ($163) before taxes and subsidies for the single-sim variant, and 129€ ($177) before taxes and subsidizes for the dual-sim variant.

Before its takeover, Microsoft made a secret 128-page illustrative history book for the nearly 20,000 Nokia employees set to join Microsoft.

Microsoft Nokia One book (image 002)

According to The Verge, illustrations featured in the book range from the first-ever GSM call to surgeons using the Kinect sensor for operations.

Microsoft Nokia One book (image 003)

Author Tom Warren writes:

It’s a celebration of the rich history that Nokia and Microsoft both share, including etchings of Nokia’s origins in a paper mill in Finland and Microsoft’s roots in New Mexico.

Another image follows below.

Microsoft Nokia One book (image 001)

Microsoft CEO Satya Nadella even visited Finland to present a copy of the ‘One’ book to Finnish President Sauli Niinisto.

Anyway, how did you like Nokia’s Lumia 630 ad?

Did Hurskainen really kick an iPhone?

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  • Jonathan

    You mean Soccer. xD

    • ✪ aidan harris ✪

      Only Americans call the sport that is football, soccer so all usage of the term ‘football’ is correct (even Wikipedia an American site refers to ‘soccer’ as ‘football’)…

      • Jonathan

        Yeah, idk why America calls it that. 😛

      • Jeffrey

        Because it’s confusing for Americans to say football because football refers to ‘American football’ in America, in the rest of the world, ‘American football’ doesn’t exist, but we do have rugby, which I think you know what it is:)

      • Jonathan

        Yep! 😀

      • AnArcticMonkey

        Don’t know why it was named football in the first place, I love the name European people give it, handegg. Makes more sense than football.

      • Jeffrey

        i dont know the name of handegg lol:P american football is american football and rugby is rugby here

      • derekaw

        ‘Only Americans call the sport that is football’
        No, Australians call it soccer as well.

      • ✪ aidan harris ✪

        Is that so? Considering Australia was first colonised by the British I’d assume they’d use the correct terminology ‘football’. I guess these days there’s no way to get away from Americanisms even if you are the other side of the world then 😉

  • Football is the new table dance…