apple store event

As rumored earlier in the week, Apple has kicked off a new in-store iPhone upgrade program today. The company has put up signs and other marketing materials in its retail stores, and has begun emailing customers with older model handsets.

The purpose of the event is to get those who still have an iPhone 4 or iPhone 4s into a 5s or 5c, as Apple attempts to move remaining stock ahead of the fall’s anticipated refresh. The company has even upped its trade-in offers to sweeten the deal…

9to5Mac has the report:

Apple is getting employees to check customers’ eligibility for an upgrade, inform them about the iPhone Reuse and Recycling program and push recently increased trade-in values for iPhone 4s and iPhone 4. Apple is now offering up to $99 for an iPhone 4 and $199 for an iPhone 4s. With that value put toward the purchase of a new iPhone 5s, Apple is promoting the deal as being able to upgrade to an iPhone 5s for as little as $0.

It’s worth noting that there are a number of deals going on right now for new iPhones. Best Buy is offering 50% discounts on the 5s and 5c through the weekend, and both RadioShack and Target are running similar promotions (with contract of course).

Again, the big push comes ahead of the next iPhone launch, which, according to recent reports, could happen as early as August. The so-called iPhone 6 is expected to be a significant update, with a new design and larger display likely to be in the cards.

  • ✪ aidan harris ✪

    “Apple is promoting the deal as being able to upgrade to an iPhone 5s for as little as $0”

    This is only for contract customers though right? Even then surely it’s worth waiting for the iPhone 6 / iPhablet?

    • Jeffrey

      for sure! i dont know which country you live in, but i don’t live in murica, i have however learned that iphones almost always sell with a contract in murica! it is most def worth waiting for the iphone 6, since new rumours say it could be released as soon as august. i think this is the reason apple is promoting the 5s and 5c now, they want to attract their last iphone 5s/5c customers before the iphone 6 releases…

      • Jack Wong

        In Asia, most of the users prefer to buy the full in full phone and pick any plan that fit them.

        I hate contract since day1, since few years ago, the US cellular carriers changed it to 2 years… what a nightmare…

      • Jeffrey

        Exactly! I live in Europe and most of us prefer a contract free phone, I think America is one of the less countries where people prefer a phone with a contract.

      • Jack Wong

        So they don’t have to pay the phone in full price… but then the monthly is higher… and 2 years contract.

        They just don’t want to pay 700+ in one shoot.

        I am jumping to off contract tomorrow.

      • Jeffrey

        yeah i get it, monthly is very expensive… i paid 38 euro’s a month for my iphone 5 AND i had to pay 500 euro’s just to get the phone…

  • Virus

    Rather wait for the iPhone 6 being so late into the 5s

  • Thiago Vaccaro

    I Didn’t understand… If you go to a store and recycle your old iphone, they’ll give you one brand new without any costs? How much will you have to pay?

    • thebigzeus

      A new contract.

    • Joseph A. Ahmad

      They will give you a gift card that constitutes that value of your older iPhone. I know a perfect condition iPhone 4 will get you $99 and a perfect condition iPhone 4s will get you $199. After tax of a 16 GB iPhone 5s on contract, let’s say like $210 – $212, you’ll just pay the difference. So $212 minus the $199 gift card you get for recycling your phone, all you have to do is pay like 13 for a new phone. You cannot get this deal when buying an unlocked full retail priced phone, though. I usually give my old iPhone to one of my parents but for people looking to save some money, this is a great deal. It’s almost nothing for a 16 GB (not quite), around $100 for a 32 GB, and around $200 for an 64 GB. They will give you any value towards a physically damaged iPhone but will still recycle it for you if you don’t want it.

  • A’s Network

    I think there is a serious typo…

    The purpose of the event is to get those who still have an iPhone 4 or iPhone 4s into a 5 or 5s

    Shouldn’t it be 5c or 5s and not 5? Or was I wrong?

    • Melvco

      Super serious! Fixed!

      • A’s Network

        Thanks 🙂

  • Guest

    😀

  • The rip-off trades program, now official.

    • Vckmkr

      So true… Meanwhile secret companys set up by the Dutch/British royalty (cousins) broker arms deals with companys that are covered by so much secrecy (legal & otherwise) that result in special ops guys from the west running “high energy” weaponry such as ‘stinger missiles’ to Al Queada & other Islamic fighters through Turkey into Syria, partially funded by this apple company & ur old iPhones.

  • n0ahcruz3

    Just wait for the next iphone. Let them keep their 5s and pile up in store shelves or warehouses. Or how about let them experience an inventory write down for unsold 5s.

  • JulianZH

    Never never never never buy old technology.

  • Sandeep Roy

    huge inventory in stock – balance will get diverted to emerging markets, with bigger off-contract discounts. Good Going !