Healthbook (Main screen 001)

We “know” from rumors that Apple with iOS 8 is planning to introduce a new application called Healthbook said to aggregate health and fitness data pulled from a variety of sources, be it third-party fitness/health apps found in the App Store, dedicated tracking accessories or more.

But that could be just the tip of the iceberg.

According to a mobile health executive who spoke to Reuters, the iPhone maker is looking to create a full-blown health and fitness ecosystem inspired by the App Store…

Christina Farr, reporting for Reuters:

One mobile health executive, who asked not to be named, told Reuters he recently sat down with an Apple executive from the iWatch team.

He said the company has aspirations beyond wearable devices, and is considering a full health and fitness services platform modeled on its apps store.

“There’s no doubt that Apple is sniffing around this area,” health technology expert Ted Driscoll told Reuters.

Another expert in this field, Rock Health executive Malay Gandhi, told the news gathering organization that Apple’s recent hires of biomedical sensor experts strongly suggest “a very specific play in the bio-sensing space.”

One of Apple’s notable hires: former Masimo Corporation chief medical officer Michael O’Reilly, who joined Apple’s wearables team to work on special projects. Current Masimo CEO Joe Kiani tells Reuters that Apple is offering these star executives large salaries.

“They are just buying people,” Kiani said. “I just hope Apple is not doing what we’re doing.”

This make a lot of sense.

iWatch concept (Home, Todd Hamilton 001)

Apple is always looking at the big picture: the App Store from the onset was an ecosystem rather than just a mobile application store.

The same goes for the iTunes Store, the iBooks Store and Apple’s other digital initiatives. Taking this into account, it’s a fairly safe bet that Apple’s rumored health/fitness service should not be limited to the Healthbook application.

Having a central repository for all your health/fitness related data (Healthbook) tied to an App Store-like platform for connected medical devices sounds like a winning strategy.

What do you guys think?

Healthbook screenshot mockups via Michael Steeber of 9to5Mac.

  • Nico Toscani

    No wait to use it 🙂

    • Hyr3m

      *Can’t ?

      • Nico Toscani

        I’ll use it, be confident.

      • English is not my mother language and sometimes I write something wrong, but I can’t stop laughing on this.

      • Nico Toscani

        Why dear?

  • Maybe I’m fat lazy idiot, but that health thing is not something that I care about. I care about a better battery perfomance, better CPU for better games and a bigger screen.
    But, I’m only a fat lazy guy…

    • romeodesigns

      I’m quite the contrary of you and would make full use of this app. Maybe one day along your journey of life, this new apps or healthy innovations will be of service to you?

    • Hyr3m

      It’ll be an excuse for the sh*tty battery performance 😀

      “yeaaah but we have to monitor your vitals and stuff… these sensors use power so it’s perfectly normal for you to have to recharge your watch/band twice a day, also the permanent bluetooth link to the phone does justify recharging your phone twice a day too. Thankfully, we have a brand new double-charger for only $129.99”

      • That’s exactly what I’m imagining.

        The old iPhones struggling to use this app and the new iPhone(s?) using this in instead of some cool feature, and both with terrible battery perfomance.
        I hope I can disable this app functions and save some battery.

  • Wow.

  • David Gitman

    could the iPhone 5s touch id measure blood in the future?

    • Carlos Gomes

      Yup it will. In feet and inches.

      • David Gitman

        no need for being sarcastic

      • Kuje

        Good one

    • Siddharth Desai

      Unless you wanna get pricked every time you want to unlock your phone.

  • Kanzler

    that health app stuff is the most annoying thing ever. i hope its possible to disable all of its features.

  • Litchy

    Sadly I’m not as interested in all the healthbook rumors as I would like to be. It’s nice to have just in case I start to use something like fitness apps but I hope this is not the main new feature in iOS 8 :/

    But honestly I’m still very happy with iOS 7 and am awaiting OS 10.10 more anyway^^ Let’s see if apple can surprise me with iOS 8

    • onebyone_

      yep agree with you. Hopefully they can change the Safari mobile app on iPad, the actual BIG-WHITE-STATIC-BAR it’s a very very waste of space on the screen and has a poor design.

  • Hyr3m

    Will it have a defib function ? 😀

    • Maxim∑

      yes, it will show you a picture of an S5 being used with metal. You will be shocked that Samsung made a non plastic phone and come back to life

  • jack

    this health thing is worthless for me and for a lot of ppl. I just make no exercise and I’m not fat nor I have pains