Apple TV (teaser 001)

I don’t think many folks were expecting Apple to unveil any exciting new hardware at WWDC this year. The company has rarely used the developer conference to unveil non-software related products, outside of maybe refreshed MacBooks and other Mac products.

But for those who were still holding out hope for a Jobs-like ‘one more thing,’ I have some bad news. According to a new report from Recode’s John Paczkowski, the company has no intention of using WWDC to show off the long-rumored iWatch or revamped Apple TV

Here’s Paczkowski with the report:

If you’ve been anticipating the debut of some new category-defining hardware at Apple’supcoming Worldwide Developers Conference, a word of advice: Dial back your expectations or be disappointed. Sources familiar with Apple’s plans tell Code/red that Tim Cook will not use WWDC to unveil Apple’s mythical wearable device. Nor will he use it to show off a new Apple TV, or even preview the new software the company is developing for it.

Again, no major surprise here, but it does pour some cold water on the hopes of those looking for Apple to veer off schedule next month. In recent years, the company has saved major product announcements like new iPhones, iPads and the iPad mini for the fall.

So what will be discussed at WWDC? According to yesterday’s report from 9to5Mac, OS X will be the focus of the event, as it’s expected to get an iOS 7-style makeover. iOS 8 is also on the docket, but it’s unclear if Apple will unveil the long-rumored Healthbook app.

WWDC kicks off June 2nd.

  • Sean Clark

    Wrong use of “to” in the title.

    • Melvco

      yes, wow, super embarrassing! Fixed.

  • Yehya Mansour

    I think this makes perfect sense with 9to5mac article that said some iOS 8 features will be pushed to 8.1.
    At WWDC Apple will unveil iOS 8 without health book and then after unveiling the iWatch later this year, they will bring Healthbook with 8.1

    • Hussain Alsanona

      Unfortunately, that is what I’m expecting. Because I thoght it does not make sence to unvail iOS 8 with healthbook and the app will 70% need iWatch to do the job, unless alk the sensors are in the iPhone and that not even poosible.

  • Stefano


  • Mike Colacone Saal

    Rarely? Wasn’t 3G, 3GS, and i4 a WWDC announcement? I was expecting Apple TV, not iWatch though

    • Irishspongebob

      Yeah and last year they announced the iPhone 5S and 5C. I’ve been waiting for the Apple TV and iWatch forever!!!

      • Mike Colacone Saal

        They didn’t announce at WWDC. It was announced at an iPhone Keynote in September.

      • Irishspongebob

        I could have sworn they showed off iOS 7 with the new iPhone then they went on sell in September?

      • Sleaka J

        They did. But iOS 7 was first shown off at WWCD in June. There were no hardware announcements at WWCD last year.

      • Mike Colacone Saal

        Yeah ios always gets shown off but they showed off it on an i5

      • RyanFoley

        Umm the 5S and 5C were NOT at WWDC

  • Lucifer

    “Tim Cook says Apple is ‘closer than it’s ever been’ to new product category- The Verge (April 24, 2014)”

    Tim Cook…. the iDemagogue

  • oralarts

    Extremely predictable.

  • Anthony Antunez

    I think it’s tradition by now that only software gets shown at WWDC since it is about developers not hardware engineers and then they save all the hardware goodness for fall right in time for that holiday season.

  • Tommy Gumbs

    It’s so funny how it’s rummer after rummer, then every year before an event it seems like we get the, “don’t expect to see the BS we have been talking about.” Article.