Vevo launched a new version of its iOS client this morning, bringing the app to version 3.0. The update brings about an all new design, inspired by iOS 7, as well as various other improvements including new real-time feed and mini-player features.
For those unfamiliar with Vevo, it’s a video hosting service that is often referred to as the ‘Hulu’ of music videos. A joint venture of two of the 3 major music labels, the company offers access to more than 75,000 music videos from over 21,000 artists…
From Vevo’s release notes:
We’ve built a universal app from the ground up with an all new fresh and bright design, and a refined user experience featuring improved typography and iconography. For iPhone, iPad, and iPod touch users, navigating Vevo for iOS is fluid and smooth with a simplified structure and a new, easily accessible menu button.
We’ve heard your feedback and added brand new features to make Vevo for iOS the best way to experience HD music videos on your device. Discovering videos is super simple with our new real-time Feed and optimized Browse section. Stay up to date on the latest premieres, enjoy our fresh original programming, throw it back with the best classics, stream live performances, filter by your favorite genres, and watch custom made and hand-curated playlists by Vevo experts. We’re also improving search and surfacing more relevant recommendations to make finding your favorite artists and videos way easier.
And here’s a quick promo clip:
The new app supports both the iPhone and iPad, and there’s a Vevo app available on the Apple TV (though it was not updated today). It’s also worth noting that Apple has used Vevo in the past to live-stream performances from its iTunes Music Festival.
At any rate, if you want to check out the new Vevo app, you can find it in the App Store for free.