Apple (Your Verse, Bollywood 002)

You’ve seen how world-class mountaineers use iPad for their extraordinary climbs and how coaches use the device to help diagnose athletes’ concussions so how about some more testimonials?

You’re in for a treat as Apple’s just added a new story to the ‘Your Verse’ microsite highlighting how its popular post-PC device is being used by Bollywood choreographer Feroz Khan to capture inspiration for his passion.

So, what does it take to choreograph a vision in Bollywood?

Read on for the full reveal…

The story reads:

A young woman sits alone at an outdoor cafe. A handsome man steps into view. She glances at him shyly. Seconds later, everyone breaks out in extravagant song and dance. Welcome to a typical day for famed Bollywood choreographer Feroz Khan.

Armed with his imagination and his iPad Air, Khan is able to shape almost every aspect of his epic dance scenes, from finding the perfect costumes and props to perfecting every last gesture and twirl.

For those wondering, Khan is using the Artemis HD (a $29.99 value) and SloPro (a free download) apps to help shape his routine, “frame by frame and step by step.”

Apple (Your Verse, Bollywood 004)

SloPro is used to capture super slow-motion video at up to a thousand frames per second. He’s then using Artemis HD to compose rough shots with the same field of view as the lenses the team will be shooting with later, meaning he can experiment with scenes before the actual shoot.

“As a Bollywood choreographer, I don’t just direct dance movements,” Feroz tells. “I also scout locations, help choose costumes and props, and stay in touch constantly with the team.”

And of course, he depends on his iPad Air for all of it.

A video of the meticulously choreographed Bollywood dance is available for streaming from Apple’s Your Verse site. Note that these supporting videos are unavailable for viewing through Apple’s YouTube channel.

Apple (Your Verse, Bollywood 003)

I’m finding these stories enjoyable, for the most part.

I just wish Your Verse spotlighted how ordinary people use the iPad – not everyone is a choreographer in Bollywood, a mountaineer or a sports coach.

That being said, however, I do feel that explaining the many ways talented people use their iPad creatively serves as a nice motivation for the rest of us to reconsider using our devices for stuff beyond surfing the web, hanging out on Twitter and playing games.

What is Bollywood?


  • Maxim∑

    Apple never fails at creating beautiful web pages

  • Mohammad Ridwan

    Getting real tired of these ‘Your Verse’ ads.

    • Maxim∑

      I’m getting tired of the next big thing ads more

  • Decio Arruda

    I love how people use their iPads in so many different ways and can be so creative on it. I’m a lazy bum and I do nothing of that word, though, I like the fact that it can be used in many scenarios I will never use it that way.

    • Technocrz!

      You are not alone, we are in the same boat

    • Tommy

      It’s just like the ad for Ferrari. It may showcase the capabilities of the car but most end up being driven at cruising speeds.

  • Bollywood, OMG! How i hate this stupid films.

    • Yash Gorana

      Common ! Some Bollywood films are really good, others are naive, but fun xD

      • Ricky

        My name is khan is a good movie, and also 3 idiots give a big meaningful lessons. Sure there are more bad movies coming out from there but theres gold in the river too?

      • Yash Gorana

        I quote and i repeat…”Some Bollywood films are really good”

    • jack


    • Kvr Harish Kumar

      The same way the rest of the world hates H’wood films!