Oculus Rift headset (image 001)

Facebook on Tuesday issued a press release announcing it is buying Kickstarter-funded startup Oculus VR for approximately $2 billion in cash and stock.

For those who have been sleeping under the rock lately, Oculus VR is the maker of the Rift virtual-reality headset. This major move reveals Facebook’s intent to make use of virtual-reality technologies, not long ago the stuff of science fiction.

The announcement comes just days after the Japanese consumer electronics giant Sony announced Project Morpheus, its own head-mounted five-inch full HD display with a 90-degree field of view that could mainstream virtual reality gaming by connecting to the PlayStation console…

According to Facebook, the deal, pending regulatory approval, includes $400 million in cash and 23.1 million shares of Facebook common stock.

“I’m excited to announce that we’ve agreed to acquire Oculus VR, the leader in virtual reality technology,” Facebook founder and CEO Mark Zuckerberg said in a post. He also thinks that Oculus has the chance to “create the most social platform ever, and change the way we work, play and communicate.”

Oculus Rift Crystal Cove (image 003)

But what’s Facebook going to do with Oculus’s technology?

Your money quote from Facebook’s press release:

Facebook plans to extend Oculus’ existing advantage in gaming to new verticals, including communications, media and entertainment, education and other areas.

Facebook is betting that virtual reality technology could emerge as “the next social and communications platform”.

Keep in mind that Zuck is looking beyond games:

After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face – just by putting on goggles in your home.

I have a hard time imagining myself communicating with people in virtual reality.


Also, this:

This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.

So a friend request on Facebook could soon be like this?


Oculus VR has received more than 75,000 orders for development kits for its virtual reality headset, the Oculus Rift, with the consumer version of the headset slated for release in late-2014 or early-2015. Oculus VR will continue development of the headset and operate from its Irvine, California headquarters.

Zuckerberg sung praise to the Rift headset:

When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about the technology is that you feel like you’re actually present in another place with other people. People who try it say it’s different from anything they’ve ever experienced in their lives.

I haven’t tried it yet, but will take Zuck’s word for it.

Check out the headset in action.

A more refined Oculus Rift prototype, code-named Crystal Cove and seen below, was demonstrated earlier this year.

Oculus Rift Crystal Cove (image 001)

And The Verge’s hands-on video.

The gizmo has a high-def OLED screen encompassing your field of view and reducing blur and latency substantially by using a technique called low-persistence-of-vision.

And here’s another video with Aaron Souppouris trying out an art experiment that uses an Oculus Rift to put one inside the body of another person.

The device seems to have hit the ground running: there’s even a Tumblr resource for images of white guys wearing Oculus Rifts!

The acquisition is expected to close in the second quarter of 2014.

What do you make of this?

Is virtual reality really the next big thing in gaming and social?

  • Framboogle

    I hope they don’t make it only usable with facebook games.

  • Hmm, so we’re getting closer to Facecrook glasses?

  • it looks fun and all but no thanks. Feels like it will killed my brain cells if played too much. On the other hand if it’s something educational, im down.

  • Yujin

    Oh damn. There goes the cool factor.

  • ConduciveMammal

    What purpose does Facebook have investing in this? That’s like Microsoft buying a coffee company

    • Carlos Gomes

      You are the kind of smart kid who comment an article without reading it, aren’t you?

  • Nice, 3D ads

  • SkyFall

    Oculus Rift Facebook edition ad: “Now with the Oculus Rift Facebook edition you are able to watch pictures of your friends, read articles, watch videos and 3D ads and many more in a completely new way. And with the 360 degree rotation of the Oculus, Facebook Feed has never been more alive. You will be able to interact with what you like when you want and since the info will be presented in card forms it will feel natural as if it truly existed”.

  • onebyone_

    will good to see ADS in 3D while you playing some games… -.-

  • FrankensteinBlack

    Zuck is going to try and create the Matrix! VR + Ads + high fructose corn syrup + cholesterol = Fat, lazy, dimwitted, human consumption batteries that die quick and are easily replaced.

    • romeodesigns

      Corn syrup is a must.
      The perfect example of how humans will be is “wall•E the movie”

  • Jonathan Liu

    Why u do dis?

  • totallymichael

    “Is virtual reality really the next big thing in gaming and social?”
    Yes, and much much more. Anybody who’s put the thing on their head instantly knows this. It’s what us nerds have been dreaming about since Lawnmower Man. VR is here and it’s real this time.