Samsung ad (multitasking Galaxy Tab Pro 001)

Samsung’s just posted a new ad to its YouTube channel inviting viewers to “do more” on the new multi-tasking Galaxy Tab Pro series tablet, featuring three different scenes dedicated to bashing Apple’s iPad, Microsoft’s Surface and Amazon’s Kindle tablets. The ad is actually humorous, which is a refreshing change change for Samsung.

The commercial’s anti-Apple scene envisions sending email on the Samsung tablet while on a video call, using snapping two apps side by side. Have a look at it after the break and tell us what you think in the comment section…

Another scene features a girl asking a dude to move his tablet a little bit, to which he fumbles with a Surface and keyboard cover in his hands.

Here it is.

I actually love the part where four girls chat about a book until one pulls her Galaxy Tab Pro to check out a video on YouTube, her friend remarking she can’t do that on her Kindle, to which the Samsung woman sarcastically quips, “What can it do?”

Also: notice how the Samsung woman disses the iPad’s “Retina thingy”.

“So, your Samsung looks better than my iPad because it has got more pixels?”, a woman asks.

“Right,” her friend responds.

“But mine has got the Retina thingy,” the iPad owner argues.

As a reminder, the iPad’s “Retina thingy” maxes out at 2,048-by-1,536 pixels versus the Galaxy Tab Pro’s 2,560-by-1,600 pixel resolution.

I love good advertising as much as the next guy and Apple bashing has been a recurring theme for Samsung so this ad is a continuation of the series which started 2 years ago.

I don’t find the commercial insulting or in bad taste.

Remember, Apple’s successful Mac vs. PC ad series, which similarly called out the Windows giant, didn’t mince any words to portray the Mac in positive light.

What did you think of this ad?

  • John

    It’s refreshing….for once they aren’t just poking fun at Apple
    (And let’s be honest, that was getting boring!)

  • RarestName

    I laughed.

  • nmpraveen

    Well its a good ad to my surprise. I laughed at ‘laptop’ joke and nice look at the end for ‘Retina thingy’.

  • Sandy Cook

    The less comparisons drawn to those lame Mac vs ads, the better

  • CAS

    Funny, but still, samsung is not showing me why should I buy one of its tablets.

    • Rowan09

      I agree. Apparently it does everything better, but we don’t actually see what it can do.

  • Christopher

    Things they do make me not wanna try any of their products

  • Rowan09

    This isn’t that bad, but Samsung needs to focus on selling what the Galaxy Pro can do different from the Galaxy Tab. I don’t think these tablets will sell very well. I haven’t heard any sales figures, so this might be a flop.

  • Tommy

    Refreshing indeed! For once, Christian isn’t siding blindly on Apple’s side! I was almost expecting him to go all nutsy and bitching about how the samsung boys are treating apple! Well done!

  • Mescudi

    Difference between Samsung’s and Apple’s ad is this; when I watch a samsung ad I feel like their jokes and puns are funny, but then I completely forget about it. Apple on the hand, it has a message within their ads for the Apple users, they DO NOT COME AT SAMSUNG AT ALL (which they could). Apple’s ads makes you appreciate your device for its simplicity and the affects it has on our lives.

  • drewjbx

    more of the same… samsung claiming they have the best products by downplaying the competition, getting old…

  • Technocrz!

    Apple shows apps, possibilities and real life usage with serious and real users in thier ads but samsung always shows tweaks with lost funtionality and no usefull apps, in the last every single user is non serious, i like multi app window thing but its what someone uses very less on a tablet but its welcome feature. I dont know how apple will implement this.

    • Parker Lumpee

      Yes, just like the initial iPhone 5S ad that featured it showing the useful feature of being made out of liquid gold… Have you even watched Apple commercials? They rarely even show the screen of the device and when they do it’s just a home screen. It’s sold as a fashion statement, which is all it really is.

  • onebyone_

    rumour: apple work on a suppose iWatch – Samsung launch the ugliest “Galaxy Gear”

    rumour: apple may working on iPad Pro – Samsung launch ….this?

    what is next? rumour: iCar – Galaxy Car?

    • grumpyfuzz

      Did you know a “rumor” can be completely made up, right?

      • onebyone_

        fixed. thank you (;

  • Sokrates

    This ad is just plain stupid.

  • Hi

    What I love is the fast they created a power cable for the Suface even though it doesn’t exist

    • Rowan09

      It’s the cradle that Microsoft sells for the Surface Pro.

      • Hi

        I’m not talking about that, I’m talking about its charging cable. It isn’t a battery dock.

  • Frank Lopez

    I dislike samsung with a passion. I think every product they release is utter trash, complete copy of future apple possibilities done wrong.

    I love android – but i don’t see myself supporting any android manufacturer outside google or htc. tHEY BOTH BRING originality to the table.

    But this ad was actually funny.

    • Fr0sty

      HTC is the only company that can come close to apple in terms of design, the HTC One is one of the best looking phones ever, and unlike touch wiz, htc sense is something you would actually want to use

      The galaxy s5 is probaly one of the most disappointing phones IMO, they tried to copy the fingerprint scanner from the 5S, but failed at it, and the heart rate sensor on the back is useless, I can do the same thing on my iphone 5 with an app. The design is also completely trash, it looks like they stretched out a band-aid and colored it

      • Fr0sty

        Nuff said

  • Fardeen Beharry

    it was a pretty good ad, it was funny and it was not even misleading, the surfce mouse and keyboard was pretty funny, but they were right , ios lacked serious multitasking

  • Alberto Espinal

    What Samsung is forgetting is kids, i see every father that i know had purchased an Ipad for their children and every family has 1 or more than a child, so this is where the money is when it comes to products like this,

  • David Gitman

    poor samsung. nobody watch their ads unless there is an ipad in it

  • Vighnesh Manick

    I don’t agree with the Samsung tablet being better than iPads but I got a couple of chuckles from the laptop and retina thingy

  • In italy comparative ads are forbidden… Samsung ads are definetly more BORING than this. And isn’t Samsung a bit arrogant? So, if your product is good it isn’t needed that you shout it to everyone! for example, macs!

  • Byron C Mayes

    It’s a funny commercial. I think Windoze gets the real jab.

    But true to form (just like all the others) they leave out so much. Displays are not just about the pixels. What’s firing those pixels has a huge impact on how things look and Retina technology is different from WQXGA and super AMOLED technology. What I’ve read suggests that WQXGA needs the extra pixels to keep on par with Retina.

    But anyone who would say “retina thingy” (or who would be friends with someone who would say that) probably wouldn’t be able to understand that deeply.


    I LOVED the Mac and PC ads from apple. This is funny to.

  • M Last

    The next big fail is here

  • Laszlo Gaspar

    Kindles really are hopeless.

  • Raul M

    haha I liked this ad laughed soo hard haha

  • N&LH


  • Fr0sty

    I like how they try to make all the other people who don’t use Samsung devices sound dumb, “retina thingy” “your samsung can do that?” “my kindle can’t get that app.”

    Shamesung at its best

    The sales figures iPad vs tab series says it all

  • Mounish MN

    that was funny

  • hkgsulphate

    The only thing shamesung doesn’t copy the others: ad

  • Haha, funny how they include the docking station that’s meant for your permanent desktop at a mobile area…makes no sense.

  • iRy757

    Samsung is falling off. Honestly.

  • F! videos removed… Too late to watch

  • jzack

    lol.. i went to samsung’s store earlier but it seems that their device are extremely overpriced. yet still i experience lags and delay.. you guys should check out their tabs.. its not practical