Google cuts prices for Drive storage, putting pressure on Dropbox and others

By , Mar 13, 2014

google drive

Google announced some drastic price cuts for its Drive cloud storage today, dropping its 100GB plan down to just $1.99 per month. The service now significantly undercuts rivals like Dropbox, which charges $10 per month for 100GB, and iCloud, which doesn’t even offer a 100GB option.

To be fair, Google’s Drive pricing was already lower than Dropbox, with a 100GB plan costing $4.99 per month vs. $9.99. But that extra $3 per-month savings equates out to $36 per year, making it even more attractive. Don’t mind paying $9.99 monthly? Drive now offers 1TB at that price…

Google Drive also beats both Dropbox and iCloud on its free storage tier. Where Dropbox only offers 2 free gigabytes (although to be fair, there are various ways you can increase this number, such as referrals) and Apple’s iCloud 5 gigabytes, Drive gives users 15GB of complimentary storage.

google drive

The cloud storage space has become extremely competitive in recent years, with services popping up from independent firms like Box and Mega, as well as major tech firms like Amazon, Microsoft, Google and of course Apple. They’re all fairly similar, except for of course pricing and device compatibility.

Some are saying today’s price-cutting move by Google will put pressure on the other guys, and I hope they’re right—particularly for iCloud. We lambasted Apple on our latest episode of Let’s Talk iOS for continuing to only offer 5GB of free cloud storage to iOS users, and I’m hoping this helps provoke change.

You can find out more about Google’s new Drive pricing here, or download the Google Drive app for iOS here.

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  • Rak S

    Let the cloud-storage price wars begin!

    • ✪ aidan harris ✪

      This can only be good for the consumer. 100Gb for £1.39 a month (at the current exchange rate for $ to £) is a steal!

      • Rak S

        Yep, definitely!
        Google will (hopefully push the others to become cheaper and/or remove silly restrictions (like Box’s 250mb limit.)

      • http://facebook.com/kurtlewisart Kurt

        If you got in on it early enough there is no limit per file. I’m not sure if got it or not. Never tried. Just have my 50gigs sitting there for a few years now lonely waiting for some files.

  • ✪ aidan harris ✪

    This is good but basically on price no one can compete with Google they can basically charge as little or as much as they want considering how much money they probably have…

  • Jonathan

    Glad I took advantage of Box’s 50 GB offer when it was out. Now I have 250 GB. :P

  • Ted Forbes

    Yeah apples iCloud program sucks. You know if Apple was giving away 2gb each time someone update a devices it would be nice. They are piling billions and giving nothing.

  • Stephen Hucks

    AT&T now offering 50g of iCloud storage with their AT&T locker app
    for free with their new $65 2 g plan

  • DanielB

    More competitive iCloud pricing is worthless to me without a way to easily store and access any file types. I know there are workarounds, but nothing even close to the service Dropbox provides.

  • http://Wojemusic.com/ w0j3

    Dropbox is the way to go, hopefully they can lower their prices though. Most apps and tweaks I have are compatable with Dropbox. And I have 12 gb I pay nothing for.

  • Chuck Norris

    Chuck Approved

  • Fr0sty

    You still can’t beat 50GB free with mega, even though the app isn’t that good

    • http://facebook.com/kurtlewisart Kurt

      Any limits on file size?

      • Fr0sty

        There’s no size limit, but there’s a 10GB bandwidth limit, and every 30 minutes it clears 500MB from the limit

      • http://facebook.com/kurtlewisart Kurt

        Than that’s a great deal. Thanks for sharing!

  • Smuys

    Even if it’s cheaper now, the download and upload speeds are still worse than dropbox or mega…

  • Chuck Norris

    needs auto photo upload without having to have Google+ app

  • Eni

    i have a great idea fore an aplication ore to implement in in an social aplication (like facebook for example) who do i contact, ore can i sell that idea to them? becoze i’m not able to mace an app ore something like that, this idea can change everything in an app like facebook, can make that app more usable, please give me an answer

  • Dan

    Dropbox right now it way to expensive. Google drive works just as well and is 5 times cheaper. Once my free 50gb Dropbox offer expires, I’m moving my stuff to google.

    • http://facebook.com/kurtlewisart Kurt

      Do you have 50gigs with box? Never really used mine since dropbox has been good too me.

      • Dan

        Hah yeah forgot about the 50gb of box. Right now I’m using 25gb of my 56gb with Dropbox. My promotion expires in a year, so I’ll either migrate to google drive or box.

  • Roger Rodriguez

    Apple should offer 5gb free per device. Not for Apple ID.

  • Marcus

    Maybe Apple will offer more free storage with iCloud :D

  • ChristianPasquariello

    Considering that right now at Tiger Direct you can get a PNY 128gb USB 3.0 stick drive for $49, cloud storage can’t do anything but get cheaper.

  • http://www.issuu.com/vicener Vicener

    Google has played it’s cards. What’s your move Apple?

    I really hope Apple takes note of this and updates their current iCloud storage model.

  • http://facebook.com/kurtlewisart Kurt

    youre greedy ;)

    • MrShutEmDown

      haha, Nothing wrong with being an opportunist :-)

  • swhitlow

    I signed up for Google Drive (was a Dropbox user) but, I have noticed that google drive is slow and keeps crashing on my Mac. I am not sure it’s worth all the trouble. Anyone else having this experience? Or is it just me. Thanks!

  • blastingbigairs

    Can you store full length 1080p movies and watch them on LTE?? That’s all I would want this for.