After Volvo yesterday posted a nice hands-on video highlighting Apple’s newly launched in-car system dubbed CarPlay (previously known as iOS in the Car), Mercedes-Benz (one of the three CarPlay launch partners) has posted a video tour of its own which gives us a hands-on demo of CarPlay in its new C-Class and showcases real-world Siri integration.

The clip depicts a driver using Siri to get visual directions with a little help from Apple Maps and using a dedicated hardware button to interact with Apple’s smart voice assistant. As previously stated, CarPlay does not allow for third-party mapping apps such as Google Maps…

The video runs seven minutes and 27 seconds long, here it is (via iFun.de).

Yesterday, Mercedes-Benz posted high-quality press shots depicting CarPlay in action.

In addition to launch partners Ferrari, Mercedes-Benz and Volvo, other car makers will roll out CarPlay in their vehicles later this year, including such names as BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

CarPlay will be enabled via an upcoming iOS 7 software update on Lightning-enabled iPhones, including the iPhone 5s, iPhone 5c and iPhone 5. The feature will be initially available in the United States, United Kingdom, Australia, Canada, France, Germany, Hong Kong, Italy, Japan, Mexico, Republic of Korea, Spain and Switzerland.

Earlier today, one blog was able to confirm with BlackBerry that CarPlay is based on the QNX software the Canadian smartphone maker purchased from Harman International Industries back in 2010.

  • TechThingy

    This video gets me so angry, he repeats the same god damn things over and over!!

    • Jack Wong

      Right.. .why is that… new style? LOL

    • lferlito

      i agree with you
      i agree with you
      i agree with you (third angolation)

      • TechThingy

        Haha lol

  • ɑղժɾҽա

    There is no need to repeat the same function three times in a row. We got it the first time! How stupid do they think we are?

    • Maxim∑

      I think this was a production video that was leaked, I found 2 more of the exact same thing except with a different guy and a girl. Each doing the

      same thing (from the left)
      same thing (from the right)
      same thing (super zoomed)

  • iBanks

    This video is boring as shyt.

  • Mr.Coolfreak

    This video annoyed me soo much, literally couldn’t even watch the whole video

  • This is the most boring promo video about a new, exciting feature ever! Which executive at Mercedes spent 7 and half minutes of their precious time and said “Yup, upload it”. It’s mindboggling.
    P.S. I also couldn’t watch the whole video, I got to 1:30.

  • diggitydang

    I don’t even get what the message is by doing everything three times over… this is the dumbest promo EVER…

  • Snailpo

    Terrible clip wow

  • I won’t be buying an entire new car or Mercedez; but I’ll surely have my Toyota dealer retrofit my older model with a new CarPlay Dashboard.

  • Barcelonian

    The repetition is killing me Goddamn it we are not 80 years old.

  • Tony Trenkle Jr.

    Omg that repetitiveness KILLED me!

  • marco1993

    Of course he has the gold iphone