iPad Air back

Although Apple wasn’t an exhibitor at this year’s Mobile World Congress – currently underway in Barcelona, Spain – its iPad Air has managed to snag the award for the show’s Best Mobile Tablet. The annual Global Mobile Awards and Mobile World Congress are both organized by the same party, the GSM Association.

A panel of judges has determined in their ruling that Apple’s latest full-size iPad packs “class-leading performance in an attractive and svelte frame”, a nice recognition of Jony Ive’s design and the iPad Air’s speedy A7 chip.

More importantly, the judges singled out Apple’s tightly integrated ecosystem as a prime reason why the iPad Air has “an undisputed advantage in the number of format-optimized apps”

In describing the Best Mobile Tablet, Global Mobile Awards wrote:

Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a 43 percent narrower bezel the borders of iPad Air are dramatically thinner.

iPad Air’s Retina display makes web pages, text, images and video look incredibly sharp and realistic, and the new power-efficient A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24 percent from the previous generation while doubling its performance and maintaining its up to 10-hour battery life.

I love the “precision-engineered” part.

On the phone front, the award for Best Smartphone went to HTC’s One, one of the most advanced smartphones throughout 2013. “Its great design and excellent user interface continue to provide a differentiated user experience, standing out from the competition,” according to the judges.

LG took home the prize for the Most Innovative Device Manufacturer of the Year because the company is “impressive across the board with ground-breaking innovation”.

The Nokia 105 was named the Best Entry-Level or Featurephone and the Lumia 520 is the Best Low-Cost Smartphone. Simogo Handelsbolag’s Device 6 ($2.99 in the App Store) was proclaimed the Best Entertainment App due to its innovative game design with “fantastic synthesis which recognizes the physicality of a mobile device”.

iPad Air Pages iMovie GarageBand

Apple CEO Tim Cook called Android’s tablet experience “crappy” in a recent interview with The Wall Street Journal.

He explained why he thought nothing could touch Apple’s tablet-optimized experiences.

We have over a million apps on iOS. We have over half-million that have been optimized for iPad. That half-million compares to 1,000 for Android tablets. That’s one of the reasons, although not the only reason, why the experience on Android tablets is so crappy because the app is nothing more than a stretched out smartphone app.

Cook continues to believe that the tablet business will eventually surpass the PC business and was quick to point out how Apple views that as “an opportunity”.

“There’s still a lot of PCs being sold and a lot of those users would have a better experience on an iPad than a PC,” he said.

So, how’s that truck of yours?

  • jack

    iPad Air really kicked those dog-eaters ass

  • Marcus

    They don’t even try because they are just naturally amazing at my making consumer electronics.

  • Jonathan

    Not a surprise..

  • Lordrootman

    I Like competition not a COPY

  • Vvbreaker

    feel bad for the money Samsung wasted on ads ..but anyways

    • Jonathan

      Someone give this man an award…

      Also, minimum you could have paid: $5788, and maximum $10,748.

      Does not include tax. 😀

  • Congrats Apple

  • Framboogle

    Why am I not surprised.

    • Hussain Alsanona

      Cause isn’t surprising. Is that simple?

  • Berchtwald

    Wow!! Seriously?! Without even trying? Can you please tell me which one of the other winners was trying to get such an award? I have an iphone and all but such biased comments are totally not logical..

  • Domodo

    Without even trying? I’m pretty darn sure they tried and worked their asses of to make it.

  • Sandy Cook

    They were going to judge Apple product with all the rest anyway, so not having an exhibit means they won without trying? lologic

  • Shingo

    whats happened with SHAMESUNK? SHAMESUNK should feel SHAME n SUNK now…. no offense ^_^

  • gittlopctbi

    How’s that truck of mine? LOL great timing. I just saw an ad by Ford saying that the F Series is the #1 vehicle sold in the world. In the US, it has been the #1 selling vehicle for the last 32 years. Not trying to make a point here, just chuckling at the irony.

    • blastingbigairs

      My Tacoma TRD is still better……it has the Retina windshield and it’s thinner. Haha!

      • gittlopctbi

        LOL

  • William Melendez

    I love my ipad mini retina !!!

  • blastingbigairs

    Duh?