iphone 6 proto 3

A new report out of Taiwan reiterates that Apple is working on two new iPhone models, one with a display measuring 4.7 inches diagonally and the other sporting a 5.6-inch screen. However, the story surprisingly claims Apple won’t use iPhone branding for the 5.6-inch model because this “non-iPhone” is apparently an “experimental” device.

We’re not sure what to think about this as Apple has always branded all of its smartphone models as iPhones. The claim reminds me of an old rumor which said Apple would release a new kind of iOS device, a cross of sorts between the iPhone and the MacBook Air that would justify a completely new branding…

Taiwan’s Economic Daily News is reporting (via Macotakara) that Apple will release the new iPhones in the third quarter of this year, probably in the September timeframe, with mass production kicking off in July.

Apple’s longtime manufacturing partner Foxconn will reportedly assemble the handsets, with Cheng Uei Precision Industry and Simplo Technology also helping with production. The 4.7-inch model is said to feature Corning’s Gorilla Glass, like previous handsets from the company.

Finally, the story alleges that the bigger 5.6-inch model will feature sapphire-strengthened displays via Apple’s new partnership with GT Advanced, which operates Apple’s new sapphire plant in Mesa, Arizona. Due to the use of sapphire-based cover glass protection, the 5.6-inch model is expected to be limited at launch.

Apple in January started hiring engineers for the facility, with 9to5Mac‘s Mark Gurman discovering that the plant has recently started mass producing sapphire layers for unknown large-screen devices.

You’re advised to take the branding claim with a pinch of salt because I doubt anyone in Apple’s supply chain would have any idea about the next iPhone’s moniker.

  • David Gitman

    No. please no

  • Noah Mospan

    Apple isn’t that stupid. I see no reason why they wouldn’t brand something that they spent 6 shittillion silicon valley dollars developing.

  • Jason Baroni

    Is this their “new” category? This rumor just warms up the situation and I like that. Can’t wait to see what they are about to lunch.

  • Juan Miguel

    What they mean with “a cross of sorts between the iPhone and the MacBook Air”? What could the mobile device use from the MacBook Air?

    • Jason Baroni

      It’s the iPad. Steve Jobs said that when Apple presented the iPad to the world

      • Juan Miguel

        …continue?

      • Jason Baroni

        I actually didn’t get the last question

      • Juan Miguel

        Up there, in the post, they are saying that Apple is going to make a mobile device like the iPhone but it’s a cross between the iPhone and the MacBook Air. What’s is going to be diferent from the actual iPhone? There’s rumors of a iPhablet, but really? Don’t we have an iPad Mini yet? The only things that Apple can do is a tablet version with Macintosh

      • Jason Baroni

        They are making references to the iPad launch, like the iPhablet is the new category just like the iPad was

      • Chindavon

        Yes! That would be killer. MacPad. I’d be all over this.

      • Juan Miguel

        Yeah. I’m tired of the iOS devices. Same shit in diferents sizes.

    • bob

      your mum

  • Dan

    I am hoping Apple comes out with a phablet, although I hope it’s 5.5”, thin bezel. As for not brading the device, I call bull$hit.

    • Chindavon

      Needs to happen. So envious of the note 3 :o(

  • Jason Baroni

    Why the hell Apple can’t have another brand? Why should Apple just keep the iPhone name? Come on, people… you are sick for innovation, new categories, new products and when there is a hope (a rumor) about it you go messing around calling it shit just because of a name – and a device – never shown before!

  • Xee

    So a new moniker is needed between the iPhone and iPad. What about the iNote 😛

  • Jonathan

    5 inch. No more Apple.
    4.5 and 5.0 inch will please most users.

  • iPad nano!

    • Noah Mospan

      Clever, I haven’t heard that one before.

  • Andrew Roth

    There’s ALWAYS a reason why it’s limited at launch. In reality at least part of it is just a smart marketing strategy. It creates the sense of urgency.

  • Donovan

    4″ is big enough for me, why do people want such big devices?

    • bob

      4″ is big enough for your mum

      • Guest

        wow that is such an original comment

      • Donovan

        wow, that is such an original comment