jony ive iOS 7 video

After being promoted to Apple’s Senior Vice President of all Design, London-born industrial designer Jony Ive’s prominence both internally and externally has raised tremendously as a result. Ive’s become arguably the most important Apple exec as he now gets to control and oversee key aspects of the company’s product development efforts.

According to Walter Isaacson’s bio book on Steve Jobs, the Apple co-founder ensured there was no one at the company to boss Jony around. Small wonder then that the blogosphere went into overdrive as Ive’s bio photo disappeared from Apple’s corporate Leadership web page earlier this morning, albeit only briefly.

The page wouldn’t show Ive among the high-ranked Apple executives, such as CEO Tim Cook and SVP of Worldwide Marketing, Phil Schiller. Making matter even more peculiar, the URL never stopped working and would continue to take visitors to Ive’s bio page.

Shortly after Ive’s photo was back up again, an Apple spokesperson said in a written statement that the brief removal was the work of a technical glitch and cautioned bloggers not to read too much into it…

Re/code has this statement from Apple’s PR department:

Well, for a few minutes, at least. Apparently, it was a “technical glitch” when the page was being updated. Said a spokesperson: “It’s up now, no big deal.”

I disagree with Apple: bloggers were rightfully concerned.

It would have been no big deal had this affected any other guy but Ive. As watchers could tell you, any disappearance from Apple’s Leadership page is usually a tell-tale sign that an exec retired, was forced out or has fallen out of favour with the company.

The URL to Scott Forstall’s bio page now produces a 404 error.

Similarly, Apple did remove a photo of its executive Bob Mansfield ahead of a change in his job at the company.

For those wondering, Steve Jobs’s bio page now redirects to

Apple Leadership (web screenshot 001)
Ive, the only exec not smiling on Apple’s Leadership page.

There was this rumour following Jobs’s death (later debunked) that Ive had been homesick and was looking to retire so he could move with his family back to London.

Also, uninformed outlets made much fuss about a recent SEC filing showing fat stock bonuses for most of Apple’s high-ranked executives, wit the notable exception of Jony Ive.

Does that mean Apple isn’t interested in incentivizing Ive to stay with them?

In a word, no.

As reported by The New York Times, Apple actually isn’t required to file any SEC papers for Ive because his position at the company “does not trigger S.E.C. rules requiring public disclosure of stock awards”.

Here’s Ive presenting the then new Unibody process of making the MacBook notebooks at Apple’s event in 2008.

Ive, 46, was instrumental in Apple’s resurgence following Steve Jobs’ return from exile in the late 1990s. Apple’s design team under his leadership was responsible for smash Apple hits like the iPod, iPhone, iPad, iMac and lots more.

And now that Apple’s former iOS boss, the abrasive Scott Forstall, is no longer with the company, Ive has been promoted to provide leadership and direction for Human Interface software teams across the company.

  • RarestName

    Sure, it was totally a glitch…

  • Sokrates

    If Jony went back to London, this would be the end of Apple.

    • Ive over the years has built a design team and taught it the Ive way of designing products so Ive going back to London would be as much the end of Apple as Steve Jobs’s death was IMHO.

      • Sokrates

        hmm.. I wouldn’t be so sure about that. Designing a product is a much more intimate and personal involvement than leading a company like Steve did. His width of influence is much narrower than Steve was (but not in any way less important), which means that he is able to contribute more to every single project that’s going on. You’re right, Steve left a successful company framework which is mostly able to replace his vision (at least for the first couple of years) but claiming that a century designer’s eye and creative mind is replaceable or teachable.. I’m sceptical.

    • Jobs’ death didn’t end Apple, why would Jony?

  • Virus

    Apple already lost the only legend Steve Jobs

    • omrishtam

      as much as i agree, Ivy is also a legend. Best designer ever

  • Maybe Forstall caused the glitch. 😛

    • Prasoon Singh


  • belumira

    Thank Washington for today’s holiday :p Markets would have had a mini panic attack.

  • omrishtam

    my heart dropped for a sec when i saw this…best designer evar

  • Framboogle

    Maybe Cook finally saw iOS 7

    • Mohammed Sahib


  • jose carlos

    Tech glitch!Can u say BULL SHIT!

  • oralarts

    Perhaps “bloggers” need to get a life instead of obsessively refreshing Apple’s leadership page.

    • Hyr3m

      Some programs can automatically browse/download entire websites (or parts of – ) and check for differences between the current and the previous copies. I’m betting my chief-data-miner hat that this is how these guys find this kind of info as well as “page hints at a new version of xyz” type of news.

  • Martynas Linkevicius

    Craig Federighi is my favourite out of all of them.

    • Maxim∑

      you mean “haif force 1”

      • Framboogle

        You mean Hair Force One

    • Framboogle

      Why, because he actually has a personality?

      • Martynas Linkevicius


  • Dante Arellano

    Ive is apple apple is Ive. cook is a fuckker. Ive is the future again a immigrant is doing great Ive for Predident!!!!!!

  • smtp25

    Some what overrated perhaps? I’m sure there is a team of people under him

  • Hyr3m

    Ive got a bad feeling about this…

  • mav3rick

    Only if he stayed on hardware, having designed some of the best devices. UI design is total something else than hardware…

  • ChristianPasquariello

    “I like everything to be plain, just like British food.”

  • ChristianPasquariello