Nintendo confirms it’s working on mobile ‘service’ apps

By , Jan 30, 2014

nintendo-2

It’s been an interesting week regarding Nintendo news and its plans for the mobile market. With the company expected to report its second straight year of profit loss, and its hardware sales tanking, pundits are hoping to see it enter the mobile space.

Earlier this week, a report from Japan’s Nikkei claimed that Nintendo was working on ‘mini games’ for mobile devices. The company has since denied the rumor, but during a strategy briefing earlier today, it confirmed it is working on mobile apps…

The Wall Street Journal (via MacRumors) was present for the strategy briefing, and has a full recap of what was discussed. The part we’re most interested in, however, is a question asked by an analyst regarding Nintendo’s plans for addressing mobile.

Okasan Securities analyst is asking for details on the new service apps for smart devices and on capital spending plans.  

To that question, Mr. Iwata says he’s not aiming for short term revenue boost but the service app is aimed at building a bridge with customers and bringing more information on Nintendo. But he admits it’s hard for people to use the apps on a regular basis if it’s just for marketing purpose. “

And unfortunately that’s all Nintendo president Satoru Iwata had to say about that. He did confirm, though, that the game console will continue to be at the center of the company’s strategy, and it has no plans to introduce games on third-party platforms.

In addition to the strategy briefing, Nintendo also announced its earnings for the December quarter today, and the numbers were dismal. The company posted an operating loss of $15 million, and says it expects another big loss in its March quarter.

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  • David Gitman

    meh

  • José Miguel Beltré Paulino

    Cool

  • eKoknight

    Good way for them to shoot themselves in the foot. No games for third party platforms. I mean heck the last gaming console I ever like was the GameCube before that the Nintendo 64. Now??? I feel the consoles they make now are just rubbish. But that just me.

    • Raffa

      You want Nintendo? You better buy a Nintendo gaming machine.

      It’s simple, Nintendo can’t be the same in terms of game innovation and quality if they restrict themselves to the vision of other hardware manufactures.

      Not their fault that the last console you liked was the Gamecube. Going for the numbers, it seems the Wii was the most popular one in recent history. So our individual opinions don’t matter much.

      Let them do their thing, they know better than you and me.

      • Rowan09

        While I agree with some of the things you said, Blackberry thought the same thing at one point and now BB is available for Android and IOS. Sega stopped making systems and focused on software. I told everyone the Wii U was a horrible idea because the Wii was mainly successful due to the price. The Wii was significantly less than the PS3 and Xbox 360 at the time so people gave it a try. Nintendo made the Wii U and forgot their target audience which is kids. Good luck to them though.

    • LocalH

      Nintendo doesn’t need to make games for other consoles. The day they do, is the day that they’re on the way out. They have tons of cash, just like Apple. They’re not going anywhere anytime soon. Their flagship business is console manufacturing and exclusive game design, and they’re not giving that up.

  • Zach Krase

    I say give it time and they will eventually support third party platforms. The losses each quarter are only going get worse and eventually they’re gonna have to do something to try and come back. I’m thinking games for iOS and Android and a great controller case to support all the games, that’d be pretty cool.

  • Arsanny Lintang

    so… is pokemon will be in it? i just want to play pokemon on my iDevice.

    • ConduciveMammal

      You could download the Gameboy emulator from Cydia, not quite the same but enough to give you the Pokémon fix you so desire

    • Royce Otero

      Pokemon yellow the best lol

    • Umut Bilgiç

      Google GBA4iOS. It just works dude, just beat the elite four and got mewtwo in fire red! :D

  • Edwin O Crespo

    Yes I can’t wait

  • S2k03

    I thought they wasn’t?…

  • Jonathan

    Then why did the previous post say that they denied it? :/

  • Rafael Justino

    OMG…

    • ✪ aidan harris ✪

      Nice photoshopping

      • Rafael Justino

        Yes, now imagine if it were true? A Mario in HD / Widescreen in my pocket? It would be a dream come true.

      • LocalH

        Except for the HD resolution, that already exists. It’s called a 3DS.

      • Rafael Justino

        I referred to the retina display in a 4,5″ or 5″ iPhone ;)

      • Mistrjon

        With shit controls.

  • ClaudieX X

    Smartphones do… what Nintendon’t

  • marcus1324

    I’ll enjoy playing Super Mario Brothers on my iPhone.

  • FrankensteinBlack

    There’s gold in them tharr hills. Trees laden with golden Apples and Nintendo wants a bite. Mario franchise; games charged at a premium on iOS $9.99 plus all manner of purchasable add-ons/downloads.

    ON iOS, EACH DOWNLOADED GAME COULD BE WORTH AS MUCH AS A WHOLE NINTENDO DS by the time junior gets finished buying magic mushrooms to beat a level or a boss.

    Nintendo, what took you so long? If you did this years ago when Apple practically beg for it (i.e. exclusive titles for iOS) you could have broken that 30% dev fee almost in half (i.e. Apple only gets 19% on our titles).

    Now the fruit-sters smell blood so forget that dream. But still, having every 5th downloaded game net you the same profit as a whole Nintendo DS is a no brainier. Just sayin…

    • LocalH

      If Nintendo wanted in-game purchases, they’d do it their way on their hardware. That’s how they roll.

  • 4p0c4lyps3

    Even if I were 6 again, Nintendo’s console still wldnt even b a consideration. Wld def go ps4 or Xbox1.

  • D1squs

    Super Mario 3 and pokemon gold and im good!

  • galdamita

    All mario versions please!!

  • http://Minecraft-Servers-Lists.com/ Compu_Serv

    Super Mario World for iOS, fall 2014..

  • Royce Otero

    Yes bring Mario kart

  • “NOT” Steve Jobs

    I didn’t read the article but i wish one day i play old school Mario on iPhone !!!

  • iPhone Gruru

    Why wait? I already have it on my ip5

  • https://twitter.com/MrElectrifyer MrElectrifyer

    Nice, but I already enjoy my classics with emulators on my Surface Pro, this AppStore version would probably just be infected with the IAP plague.

  • Mitchell Petrie

    I feel this is a good and bad thing for nintendo. They should bring in a lot more money from there games if the put them on iOS too but the only product of theirs that holds any financial weight is the DS and this is the exact platform capable of killing the DS