new space gray ipod touch

During the latest Apple earnings call, CEO Tim Cook commented that his team has known for a while that the iPod is a declining business. Sales for the nearly 15-year-old product line have essentially been on the decline since 2008.

As you can imagine, this coupled with the fact that the iPod line hasn’t received any major updates since 2012, has led to speculation that the mp3 player is on its way out. But a few recently-discovered Apple job listings suggest otherwise…

9to5Mac’s Jordan Kahn discovered the listings, which include ‘new product introduction operations program managers’ and ‘product quality engineer for the iPod product operations team.’ Here are the key responsibilities of the former:

  • Leading Original Equipment Manufacturer (OEM) operations team in planning and executing development builds and new product ramps.
  • Driving ramp readiness with engineering, operations and OEM teams. Planning capacity and manage multi-million dollar factory equipment budget.
  • Managing component readiness to ensure part availability, quality, and cost support product goals. Communicating system requirements and schedules to facilitate technical readiness with cross-functional supply chain teams.
  • Influencing product manufacturability, testability, and supply chain responsiveness in pursuit of low cost and maximum flexibility while stewarding the superior product quality expected of Apple products.
  • Managing all operations-related communications, upward and downward through the organization; escalating key issues and present options for resolution to the cross-functional executive teams.

Considering both of these job listings were posted yesterday and both have the word ‘iPod’ in them, it sure seems like Apple is working on a new iPod product. So the question is: is it a refresh of an existing model? Or something new?

To clarify, the theory that the iPod line is in trouble isn’t unfounded. Apple only sold 6M during the holiday quarter—over 50% less than last year. And with smartphones/tablets getting cheaper by the day, how do you turn this around?


  • Last sentence of second paragraph: “recently-discoverd” is a little typo.

  • Jonathan

    It should be on it’s way out. Keep around the iPod Touch around another year or two, replace the iPod Shuffle and iPod Nano with an iWatch (i.e. something light and small enough for runners).

  • Matthew

    The iPod touch/nano have gone 2 years before where they were not updated.

  • David Gitman

    iPod air?

  • Flaminglion

    Touch ID? GPS???

  • RiPod

    • ConduciveMammal

      TriPod 😀

      • Snailpo


  • Avery Massenburg

    I would have to say a new iPod Touch? It’s due for a refresh after it’s 2 year cycle. Or at least I’m hoping for a refresh. I don’t really want to shell out twice as much for an iPhone when I would already have an Android phone.

  • rockdude094

    The iPod touch will always be around. It’s something that get kids into the ios Eco system and keeps them in there.

  • Christian Mejía

    I believe that iPod has gone down recently because everyone already has one if not two laying around. When you add that plus the smartphone they have you wouldn’t need a new iPod. Plus to make it even worse Apple has the guts to price it at 300$ That just makes you want to use your old iPod even more.

  • Dante Arellano

    I have iphone and iPod last generation it’s hard to use both basic if have iphone don’t need iPod

  • n0ahcruz3

    How bout buying an android phone with unlimited data plan turn it into a mobile hotspot buy an ipod touch for iOS experience. Can still use imessage and facetime/audio anywhere. Thats what i did. Best decision than buying another iphone. Saved me some benjamins

  • An “iPod3/4G” would be nice.
    But since that + a Skype account would wreck the iPhone business,
    I can’t see that actually coming to fruition.
    Nevertheless, one final new non-Shuffle iPod would be a nice send-off
    for the gadget that got the whole iDevice revolution ball rolling in the 1st place.

    • Andy

      I actually thought about that idea before, but then an iPod with cellular is really just the iPhone. Of course, they could limit it to data only such as with cellular iPad models. But then, I’m sure people will find a way to make calls once those iPod models are jailbroken – I’ve seen a paid tweak where you could do that with the iPad cellular models. Seeing that 3/4G will never happen, the next best feature would be an iPod touch with GPS, very useful with apps that have full offline maps. You know what would be awesome? The day when an iPod touch really is “An iPhone without the phone” – rather than lag behind, use the exact same specs, but with only the phone support removed.

  • It’s Pete

    They priced themselves out of the market. I own a smartphone repair shop and I get asked countless times a day if I have any 4th gen becuase the 5th gen is too pricey. I hear it everyday. People cannot justify giving their kids a $300 ipod but $150 was reasonable.

  • Matt

    I highly doubt that the new iPod touch will have TouchID mainly because it is the main feature of the 5S and if they didn’t put it in the iPad than what are the chance of them putting such thing on an iPod which is slowly dying.

  • Steve

    New iPod classic!

  • Sleetui

    Hopefully they put a bit more extra power for Music in the iPod since they got rid of it after the iPhone 3GS.

  • cheesyme

    256gb (or more) iPod pleasssseeee apple