Last month, comments made by Nintendo of America’s Reginald Fils-Aime during an interview suggested that the company is finally warming up to the idea of producing content for mobile devices. Nintendo is currently the only console-maker that doesn’t have an iOS or Android presence.

Fils-Aime said that the gaming giant has been working on “little experiences” for the smartphone, but he didn’t get into any details. Japanese business newspaper Nikkei looks to fill in the blanks though, with a new report claiming Nintendo is working on an app to market its console titles…

Dr. Serkan Toto passes along the report from Nikkei:

“Japanese newspaper The Nikkei just reported on its website (2am Tuesday JST) that Nintendo is finally going mobile within this year. According to the country’s biggest business publication, Nintendo will make such an announcement this Thursday, the day it holds a briefing for investors.

But Nintendo will not simply put Mario, Pokemon or other games on smartphones. According to the report, Nintendo plans to use Android and/or iOS devices (not confirmed at this point) to market its console games. To be more concrete, The Nikkei writes that Nintendo wants to use smartphones to expand its potential user base by spreading information about new game releases, i.e. by using video to introduce future titles. (This will probably happen through some kind of official Nintendo app.)”

Furthermore, Nikkei says that Nintendo is also working on ‘mini games’ for smartphones. These would be playable demos of console games–content that can only be purchased in full on Nintendo hardware—with the goal of giving smartphone players a taste of the experience and luring them in.

Nintendo Mario iPhone 5

The publication rounds out its report by saying that all of this content will be free, and the company is not planning to offer paid or freemium games on smartphones or tablets at the moment—something pundits have long suggested it do in order to offset the money it’s losing on hardware sales.

Nintendo has said that it’s expecting to sell nearly 70% less Wii U units than it forecasted for the year, which ends in March, and it plans to report a net loss of $240 million versus the anticipated $527 million in annual profits. It’ll be the second year in a row that the company has reported a loss.

It’s believed that Nintendo will make an announcement regarding its future plans for mobile this Thursday.

  • Edoardo

    Pokémon on my iOS devices!!!

    • on3simpleclick

      Never going to happen sadly. Nintendo will never make their library of games available to any other devices other then their own. It has always been that way, and always will be.

      • Lagax

        Well yeah, but maybe they just need to lose more money to realize that there isn’t any chance in making money with consoles only.

      • on3simpleclick

        Nintendo make most of their money with games.
        People buy the consoles because of the games.
        If Nintendo starts releasing the games people
        want, they they will start rolling in the money.

      • Lagax

        No, nobody buys their consoles anymore. That’s their problem!

    • Mozaik

      It will be Pokemon endless runner game. Pokemon franchise is Nintendo console selling system see the sales of Nintendo 3ds they have been remarkable , it will never see light on the other system. If you love Pokemon Games buy 3ds it cost just 100 bucks now.

    • Liam Mulcahy

      There are already ways to get Pokèmon on iOS

  • abdullah575

    apple could seed iOS 7.1 beta 5 on tursday or next week !!!.

    • David Gitman


  • Capirexz

    Super Mario !!

  • Jerry

    Nintendo deserves to go down. Yes give us an app to tell us about all your horrible games that nobody cares about.

    • on3simpleclick

      Your an asshole for thinking that & the down-votes show it.

      • Jerry

        Cool story bro!

    • Kash Gummaraju

      Horrible games? Please go on and tell us how Angry Birds and CoD are the best games ever. No sane gamer will call those real video games. Nintendo captured the majority of the consumer base’s attention to video games with its legendary classic titles such as Mario, Legend of Zelda, Pokemon, Pikmin, Metal Gear Rising, and many more. Everyone cares for those games, the problem is Nintendo’s recent new titles and the new Wii U system. The 3DS is doing very well and enough to show that people care about Nintendo’s amazing games. The Wii U lacks in games due its design and the disc designs.

  • “But Nintendo will not simply put Mario, Pokemon or other games on smartphones.”

    That’s where the money at!

    • Rowan09

      At one point Blackberry wouldn’t put BB on other platforms.

  • Umut Bilgiç

    There are still options lile GBA4iOS ot NDS for ios users.

    • Liam Mulcahy

      You took the words right out of my mouth

    • Nick

      Do those games work with Controllers for all? :D!

      • ✪ aidan harris ✪

        No because they don’t have mfi controller support…

  • Samuel

    Pokemon on iOS is old news ^____^ Next….

  • JinOnyxMusic

    I own a Wii U and a 3DS, but I’m on my iPhone playing “casual” games most of the time. I don’t quite think that Nintendo will launch a full line of games for iOS or Andriod (I only mentioned those two OS systems because it would make sense to go through MS or Sony), but it is possible that they will launch apps to entice smartphone users to buy legitimate games or be more familiar with Nintendo content. A possible version of MiiVerse could come to smartphones or even the eShop to purchase console games and directly download them to our home consoles. If Nintendo doesn’t want to completely give in to the smartphone scene, they STILL need to promote their new hardware and by releasing apps, like the ones I mentioned, could help Nintendo spread the word of their lineup.