T-Mobile (ETF banner 001)

The nation’s Un-carrier, T-Mobile, is just getting started. After its swearing CEO John Legere said at CES that his company will eliminate another customer pain point by paying off switchers’ early termination fees, now comes word that the initiative will expand to U.S. Cellular and some regional carriers in the United States.

This means that subscribers flocking to T-Mobile from U.S. Cellular and a dozen other small regional carriers that lock subscribers into long-term contracts will also receive the same ETF treatment as defectors from AT&T, Verizon and Sprint currently enjoy…

According to Re/code, T-Mobile will also allow customers to bring damaged phones for a trade-in credit, albeit lower versus good-as-new devices.

“This is not just a promotion,” T-Mobile marketing chief Mike Sievert said. “What we are trying to do is bring an end to unfair one-way onerous contracts in this country.”

T-Mobile is tempting switchers with up to $350 per line in ETFs for individuals and families with up to five lines who switch from their current carriers and an additional $300 per device trade-in. Customers who leave their current carrier are required to sign up for a plan with T-Mobile and port their phone number.

After sending their final bill from their previous carrier, T-Mobile will reimburse switchers via a prepaid MasterCard. They also set up a website where switchers can stick it to their carrier by penning a breakup letter.

T-Mobile (breakup letter 001)

About 80,000 people signed these “Dear John” missives that blew up on social networks – talk about free advertising for T-Mobile – though not everyone who signs the breakup letter actually jumps ship.

In addition to paying folks to abandon their current carrier, T-Mobile – currently the nation’s fourth-largest wireless operator – over the past twelve months instituted three other changes that aim to upend the U.S. wireless industry.

In March 2013, the carrier unveiled very affordable plans and said it was eliminating contractual obligations and device subsidies in favor of monthly installments, ahead of the official iPhone launch on its network.


Three months later, T-Mobile’s Jump upgrade plan permitted anyone to upgrade to a new smartphone twice every twelve months as soon as six months from enrollment, no questions asked, for a low fee of ten bucks per month.

The competitive offering allows you to upgrade when you want, not when you’re told, because “two years is too tong to wait”. As customers responded favorably to these changes, T-Mobile was able to post its strongest customer growth in four years during the July quarter of 2013.

Finally, T-Mobile last October started offering free unlimited texting and 2G data in 100 major countries, eliminated data roaming fees and introduced 200MB of free lifetime data with every iPad purchase (despite some initial missteps).

T-Mobile added a cool 1.65 million net customers in the holiday quarter, up from 1.02 million three months earlier, marking its third quarter of customer growth for 2013.

  • AndroidDogHeatandSteelersFan

    Tmobile is also expensive.

    • ✪ aidan harris ✪

      You still have to admire all of the things they’re doing to stick it to the bigger carriers…

      • AndroidDogHeatandSteelersFan

        I do. But after comparing prices vs the MVNO’s. Tmobile is still a corporate company trying to make money. They have cheaper plans than the other guys, but not by a lot..

      • Rowan09

        That’s the purpose of every company, to make money but t-mobile is at least starting up some kind of change. I had AT&T with a discount I was paying $88, I left for t-mobile and was paying $82 after taxes with unlimited internet and 2GB of hotspot. While the t-mobile deal was good I switched to Metro, since they take any unlocked GSM phone for $60 unlimited with taxes included.

    • pauleebe

      Compared to AT&T and Verizon?! What planet are you on…

      • Jerry

        Exactly what I was going to say. My bill with AT&T was 110 now I pay 67$ after taxes with insurance through tmobile. So yeah what planet are you from @android

  • Framboogle

    Now this is a real revolution

  • FrankensteinBlack

    LOL! T-Mobile tried to punched the big dudes and they didn’t budge (see churn number reports) so now he’s going after the little dudes. HiLarous ;^p…

    • Mike Colacone Saal

      The only churn rates I can find is from q4 2013… so, what are you talking about? This just started 8 days ago… so… Check JohnLegere twitter to see all the people who’ve been making the switch.

  • Blip dude

    I really wish they would add (Up to) $300 per device as well. I’m not saying they should give $300 for someone with a cracked screen or phone that doesn’t work, but I won’t exactly be getting $300 for the Mint condition phones I have simply because they are iPhone 4’s (Not 4S).

    • Mike Colacone Saal

      yeah, my friends i4 i think they offered 90.

  • Now just make your way to Canada! Enough of the big 3 already!