NueVue antimicrobial cases (teaser 001)

Case maker NueVue at CES 2014 unveiled a new line of cases which it claims have been designed to remove up to 99 percent of bacteria residing on the surface of your iPhone and iPad’s screen. The cases clean the screen and offer antimicrobial protection every time you remove the device.

Available for the iPhone, iPad and iPad mini, with tablet sporting a handy leather strip to keep the device secure, the new cases make possible antimicrobial protection by using microfibers licensed from medical company BioCote…

Their pitch:

Introducing NueVue, a unique and long overdue concept in smartphone and tablet cases.

More than just a fun and stylish way to protect your phone or tablet, NueVue cases clean the screen and offer antimicrobial protection, every time you remove the device.

Not only is a cleaner screen easier on your eyes, your device stays looking like new – longer.

The cases are anti-static and shock resistant as well.

Available in cotton twill, leather and canvas and in a variety of colors, expect them to start out at $49.99 when they go on sale “soon”. There was no mention of a case for the iPad Air, however.

Also, “up to 99 percent” sounds like a marketing talk to me.

While currently exclusive to Apple’s devices, versions for other tablets and smartphones will be announced at a later stage, the company promised.

Earlier in the week, the iPhone cover glass maker Corning announced a new Gorilla Glass with antimicrobial properties is ready for mass production.

Hop over to the NueVue website to learn more.

  • chumawumba

    Probably just a gimmick.

  • Vivek Raja

    Would buy but looks ugly

  • Jonathan

    That 1% are the strong and bad germs. Multiple it by months/years, they’ll get more and more. Yeah, no thanks.

    • Nate McKelvie


  • forsakename

    i like it

  • NUEVUE Products

    The antimicrobial additive eliminates up to 99.9% of nasty little microbes in 2 hours and 80% in 15 minutes, we have independent lab reports. Our additive is the same as used in hospitals and our antimicrobial partner is Biocote – check them out too!!!

    • Kille

      Can I get one for review?

    • luminasael

      …Yet in hospitals there is bacteria that can kill a sick person easily.
      I’d rather keep the equalibrum of 20% bacteria on my iPhone – your skin has natural blocking for that, and unlike a hospital… The bacteria isn’t always harmful.

      • Anthony Aaron Anderson

        I’m not an expert, but If there are 1 million bactirium on the screen and 250,000 of those are the nasty harmful type, if you kill 990,000 (99%) of the total volume, that only leaves 10,000 Bactria. So even if only the bad ones live, I would still rather only 10,000 bad bacteria vs. 250,000.

      • Falk M.

        Your body’s immune system gets weaker if it gets used to less attacks.
        Under conditions like these, it’s absolutely inadvisable to be that paranoid about catching bad bacteria as your body likely will deal just fine with it.

        Also, the more we have of these coatings, the more resistant the bacteria will become. Hardly something we should strive after.

        Hospitals cannot accept these levels of bacteria for two simple reasons: infections (e.g. of wounds or already very weak patients (as in weak immune system)) and transmissions of illnesses.

        The more sterile our habits and environments become, the less resistance we’ll be left with.

        This is similar to how you want your kids hang out with the kids who got chickenpox, because it’s better to get them when you’re young so you grow the immunity as they become more dangerous when you’re older or how you send your kids to the playground and hopefully they’ll get muddy and all that, again, this is class A training for the immune system.

        Let your immune system chew on the nasty shit as long as you’re otherwise strong, you’ll hate an immune system that’s reliant on a perfect environment when shit goes down, because you got a bad flu or even worse illnesses.
        People HAVE died because of overly weak immune systems, I am not shitting you and yes, if this trend goes on too much, it will be easy to get to the point of people becoming more sick and dependent on whatever may still help them.

    • Andy

      This is stupid. These worthless products are the exact reason we have massive anti microbial resistance. You’re part of they problem.
      Plus, while germ free sounds good and all, we need bacteria and wiping the normal flora out opens a persona to infection from opportunistic bacteria.
      Shame on you.

      • Mike

        Andy, you are conflating two completely different things here. You sound like an uninformed pre-medical student.

        This is a great idea especially in a medical setting where doctors are constantly using their phones and tablets in between seeing patients. These patients certainly don’t “need” their neighbor’s bacteria. Why do you think we use alcohol to clean our hands before and after leaving a patient’s room?

      • Andy

        3rd year medical student, actually. And if you’re in the medical field at all, then you know that the hospital is the exception, not the rule.
        These antimicrobial products are advertised to the lay person as a normal part of good health. But instead of actually preventing disease, they provide testing grounds for generation after generation of bacterial to perfect their resistance.
        Honestly I have no idea what your medical training is, but currently it is taught that antimicrobial products are almost universally a bad idea outside of a medical setting (or those around the immunocompromised).

      • Mike

        I’m an attending at a large academic center in NYC. I hope you don’t go through all your clinical rotations with such arrogance; it’ll show on your letters and during your interviews for residency.

        We agree that these products are unnecessary and overkill for non-hospital settings. But saying that antimicrobial products are a bad idea around the immunocompromised is abhorrently uninformed and incorrect. Are you suggesting we don’t wash our hands before rounding on a patient with a CD4 count of 50?

        Further, these products have nothing to do with increasing OIs by killing normal flora as you suggest. OIs don’t even come about by such a mechanism. Here, you’re conflating the rise of antibiotic resistant bugs due to widespread over and misuse of PO and parenteral antibiotics with the use of anti-microbial soaps in non-hospital settings.

      • Andy

        Ad hominem much? Also, just for clarification, I said that they ARE useful around the immunocompromised, my apologies if it was poorly written.
        However, I can’t apologize for my attitude on the situation. I feel that widespread ignorance on the matter allows corporations to prey on the masses by including “ANTIMICROBIALS!!!!!!11!!!” and saying its better for your kids/family.
        Now don’t get me wrong, in the long term scheme of things do I believe that this specific product is going to alter the landscape medicine? I think we can both agree the over use and misuse of antibiotics is primarily at fault, but I also believe we should be addressing ALL possible inappropriate uses (e.g. atibiotics for animal growth).