Nintendo Mario iPhone 5

Industry watchers have been making the case for Nintendo to bring some of its storied games over to mobile for years now. The Wii U isn’t selling very well, and many think that focusing on software—particularly for smartphones and tablets—is the answer to its struggles.

And up until now, the company has responded to the idea with a resounding ‘no, never going to happen.’ But it would seem that the tide has begun to turn. In a recent interview, the Nintendo America President said they’re experimenting with smartphone and tablet content…

King5 News recently spoke with Nintendo of America president/chief operating officer Reginald “Reggie” Fils-Aime and asked him: “Why won’t Nintendo make gaming apps for other mobile devices? Why no Mario Kart Racing on iPhones and iPads?” Here’s his response:

“It’s a topic that comes up all the time. It’s a debate that’s constantly had,” said Nintendo of America president/chief operating officer Reginald “Reggie” Fils-Aime during a wide-ranging interview with KING 5 News. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content. […]

“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware,” Fils-Aime said. “It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.”

While these comments will likely disappoint those hoping to play full Nintendo games on their iPad, I’m glad to hear that they’re no longer acting like these devices don’t exist. To my knowledge, Nintendo is the only console-maker that doesn’t have any apps in the App Store.

That being said, it’ll be interesting to see what the company comes up with in terms of “little experiences” for smartphones and tablets. I understand you need to protect your interests and all, but I don’t think a dancing Mario app is going to cut it this late in the game.

  • jocastro

    haha i wouldn’t doubt it, Nintendo isn’t doing very well as far a consoles go. it would be a great idea for the company i think. plus i want some mario…. actual mario…lol

    • ✪ aidan harris ✪

      I bet they’d make some sort of ‘lite’ stripped down versions of their games designed for one thing only, to plug their game consoles…

      • Franklin Richards

        Or rip us off notoriously by in-app purchases, like any other major gaming companies jumping into mobile phone gaming.

      • ✪ aidan harris ✪

        I can imagine it now. Pokemon with a twist. In order to complete your Pokedex you must obtain a rare Pokemon only obtainable via an expensive (let’s say $100) IAP…

      • Rigs101

        I wish they came out with Pokemon for iOS at least the original versions Dino monsters is nowhere near Pokemon

      • jocastro

        when i was a kid man, Pokemon yellow, red ,blue was the shit…. i wouldn’t mind playing those games if they decided to let it come out…. im sure they would make a lot of money.

      • Stan

        hell yea!!! hopefully they dont get rid of the cinabar island item duplicator glitch lol

      • Rigs101

        Same here I think I put in more time on the Pokemon games then gta5 but times have changed now so please Nintendo make this happen

      • ✪ aidan harris ✪

        I would drop some serious money on a modern Pokemon Yellow port! The first Pokemon game I ever played…

      • Franklin Richards

        Nintendo did actually release an official Pokedex app for iOS and you had to pay for each regions Pokemon data and it’s like $6.

      • Sean Clark

        I could very easily see them releasing a Pokewalker app. Send a pokemon from your 3DS to your iPhone or Android device and it will collect items and experience as you go about your day.

        But personally, I have zero interest in these companion games, and I do not think that companion apps will expand their business at all.

      • ✪ aidan harris ✪

        Companion apps / games are all the range these days. I could definitely see something like this coming to iOS (not that it’s what the customers – or should I say potential customers? – want)…

    • Liam Mulcahy

      If you can’t beat them join them.

    • Shadowlink

      If you want some mario so bad would it be so illogical to buy a Nintendo handheld at least?

      • Raza Ry

        Some people “like myself” just dont have a budget to buy the new hardware. If they sold a full pokemon game on my iPhone that allowed me to play with others in the internet from my phone id have no problem paying double what it costs for the 3ds

  • Anonymous

    I swear Nintendo have like 10 billion dollars in the bank that’s probably more than Sony don’t see them releasing games for tablets any time yet

    • Maxim∑

      They would make an enormous amount of money posting there DS,GBA,GBC… etc games for android and iOS.

  • Mike Alaimo

    I would LOVE to play Super Mario Brothers on my iPhone and iPad!

    • lemonhead

      iEmulators. com ;D get what you need and start playing

      • Gucciipad

        Not if ur not jail broken and on iOS 7

      • lemonhead

        no actually you dont have to be jailbroken, have it on my 5S right now…

      • 1337lolzorz

        Remote files manager ftw

  • Toast

    There’s a game on the App Store called Zenforms. It’s like Pokemon, I even has the potential to be better than Pokemon.

  • klouud

    Here we go: Nintendo MFi controller (or not) and Nintendo brand games that REQUIRE MFi to function – much like “controller required” games for Steam. Watch Nintendo dominate the AppStores and watch MFi sales go through the roof.

  • Dani Hayes

    Let’s hope they don’t price their games like Square Enix does.

  • Matta Fakt

    With the exception of the elderly, handicapped and young children, NOBODY wants Nintendo systems because they are great consoles. They buy them for the titles. Nintendo needs to realize this before it’s too late. Their strategy has always been duping people into buying as much hardware as possible and those days are over. People typically prefer to play the games they love on a device they always have on them, rather than needing to carry around an extra, bulkier device, or even worse, sitting at home in one spot all the time.

    • Stefano

      The f*^k did you just say!? Im sure that statistic is right there in the almanac next to you acid. Where’s your head at?

      • Matta Fakt

        Did you actually read what you just typed?

      • Stefano

        Let’s leave it to the guy who classifies elderly handicapped and young children into the category of who wants Nintendo systems, to ask who read what they typed. Get over yourself.

  • Manuel Molina

    I listened to Reggie’s interview and comments regarding mobile/tablet devices. He stated that Nintendo games will not be found anywhere but on their own devices. Any form of content you’ll see going onto a mobile/tablet device will probably be like Miiverse or something related to a 3DS and Wii/Wii U (not their games).

    He nor Nintendo are not opening up to the idea of seeing their content on anything but their own devices.

    It a sounds like a good idea to a lot of people, but it’s not and a lost long-term than short. Short-term, they make money, long-term, people buy less Nintendo devices and buy more iOS/Android devices to play Nintendo games. That’s a lost to Nintendo. Then, the company hurting Nintendo in the first place, takes the 30% for each app/game in the App Store? Nintendo is not going to let it happen.

    Only way I can ever see Nintendo games on these devices is if they made an hour or two hour trail for one of their games for free, or if it was a demo to their games. It would be a great idea, but Nintendo doesn’t seem like they would want to waste time doing ports even if they are easy.

  • lebboytech

    honestly they should make legit emulators and sell roms i would love to play pokemon and such on my ipad or iphone and yes i know you can with third party apps but having a legit nintendo made emulator would be cool

    • Manuel Molina

      That’s a good idea if every website didn’t have roms too. Then I could make a site and sell it. You could, etc.

    • on3simpleclick

      they will NEVER sell pokemon on any other platform but their own. it would kill their hardware advantage over the rest of the market. nintendo is king with their 3DS consoles at the moment, and i highly doubt they will do anything that would practically shoot themselves in the foot.

  • Dan

    Would be nice but I don’t believe it will happens, not full games anyway. Nintendo’s only strength imo are their franchises. It’s certainly not hardware. If they give that up, no one will buy the consoles.

    • Manuel Molina

      No one is buying their hardware since their franchises are getting old amongst the crowd.

      • Dan

        wait till they come out with Mario Kart and Zelda, they will sell. I’m already hearing the siren call.

  • AndroidDogHeatandSteelersFan

    Better not be some EA IAP shit. Greedy ass company that produces redundant games and buy other companies and turns them to shit.