Apple Philippines relief effort in iTunes

Thousands of lives were lost after Typhoon Haiyan made landfall and ripped through the Philippines last Friday. As you could imagine, companies and organizations around the world are banding together and contributing to the relief efforts with donations. This includes Apple, which on Tuesday activated Red Cross donations through iTunes to help with relief efforts.

Apple normally takes its customary 30 percent cut on iTunes proceeds, but the company surrendered the commission for the relief effort. You can donate $5, $10, $25, $50, $100 or $200 and Apple will transfer 100 percent of your donation to the American Red Cross in the region, to help distribute food and relief supplies to survivors and help with search and rescue efforts…

The Red Cross donations for the Philippines victims is available via this iTunes link.

The Apple.com home page is prominently advertising the Philippine Typhoon Relief.

Due to Apple’s tough stance on privacy, the American Red Cross won’t be able to acknowledge your donation as Apple does not share your personal information with third-parties.

“You will received an email receipt from the iTunes Store which will serve as your only acknowledgment of your donation,” Apple warns.

Donations appear as iTunes Store transactions on your credit card statement and may not qualify for any tax deduction or other tax benefits, the company clarifies.

Unfortunately, you can’t make a donation by using your iTunes Gift Cards and iTunes Store credit.

I urge you to help the victims and unfortunate locals who lost their loved ones by making a small donation through iTunes. Typhoon Haiyan is one of the worst ever to hit land: it took an estimated 10,000 lives.

Every donation counts.

Put together, your Red Cross donations will make a difference, even more so knowing Apple has more than half a billion credit cards on file.

Apple previously tapped the iTunes system to help with relief efforts in the aftermath of Hurricane Sandy and the Haiti disaster. Similarly, the firm made corporate donations to earthquake victims in China and offered free repairs after a massive earthquake and tsunami hit Japan.

  • hkgsulphate

    never thought making donations can be this easy

  • LorenzAcants

    I’m from the Philippines and wow this is a first. I’ve never seen Apple do this before. :O

    • Carter M

      Good to see and yes Apple has done large charity events like this before. What’s sad is that I can’t from Canada. The message I get is “Buying a charity gift is not supported in your country’s store”

      • marcus1324

        Yeah that is actually really sad and ridiculous… What the hell Apple seriously

      • mehrab

        yeah cos its going to usa’s redcross

  • nmpraveen

    I saw this in App store yesterday morning. When I clicked it said ‘Cannot connect to iTunes store’. I closed appstore and reopen and it was not there.. I guess someone made a mistake

  • chumawumba

    This is a good thing, but Steve would have never allowed this, for he didn’t believe in philanthropy.

    • What the hell are you talking about dude?

      Philanthropy and charity is one thing and donating for disaster relief efforts is something entirely different. FYI, Apple under Steve Jobs raised $65M for (Product) RED charity.

      And, Apple under Steve Jobs helped to the victims of the Japan earthquake and tsunami and also accepted Red Cross Haiti relief donations through iTunes in 2010, just two examples off the top off my head.

      Seems to me it’s all too easy to make claims about what Steve would have done now that he’s gone, especially by the people who never met him or had known him.

      • chumawumba

        Lol I forgot. I’m so stupid

  • dr_eltoro

    Apple has a heart, never thought…

  • dr_eltoro

    Already given my donation. Now, I salute Apple.

  • Lucas Ronald Erwin Gantioqui

    I’m from Philippines. and this is one of a kind that I’ve experienced like this. nothing before.

    I would really like to thank Apple for helping us!

  • TinTonB

    Would have been nice to see Apple donate a percentage on top of what you donate, at the moment although good that they are providing a very easy way for people to donate, thus encouraging more people to do it, they themselves are not donating anything, as far as i can see from this article.

    And yes, they do do RED, but that’s not the same thing.

  • mehrab

    donated 25 not a lot.. but atleast its something

    • Jo

      It’s enough to save somebody’s life.

  • jocastro

    every buddy should donate on here

    • RarestName

      But I can’t, I only have iTunes credits.

      • jocastro

        Obviously if you can’t you can’t lol

  • Truffol

    It’d be wrong to take a commission off donations… I was actually hoping for Apple to announce a “matching” program where they would donate a penny for every penny donated by an iTunes user 🙂 That’d be good corporate citizenship!

  • InnocentBystander

    Want to donate… As you can see from the attached screnshot, I have $80 balance in my account and Apple won’t let me donate. They want fresh new money from my pocket rather than taking my money out of their pocket and sending it to Philippines! Only Apple can do this!