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This year, Apple is offering the iPhone in more colors than ever before. The iPhone 5s comes in white, space gray and gold, and the iPhone 5c comes in white, pink, yellow, blue and green. That makes for a total of 8 colors—6 more than the handset came in last year.

But according to data from Consumer Intelligence Research Partners (or CIRP), 2 of the colors are noticeably more popular than the others. For the iPhone 5s, over 40% of customers have purchased the space gray model. And as for the 5c, blue has been the top pick…

Here’s the breakdown:

iphonecolorpreference iphonecolorpreferencegender

And here’s CIRP co-founder Mike Levin (via MacRumors):

“Said CIRP Partner and Co-Founder Mike Levin, “iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much.”

A few observations here: for one, it’s not surprising space gray has been so much more popular than gold and silver models, as it has by far been the easiest to come by. In fact, many carriers and retailers still don’t have either in stock, so yes, these results are incomplete.

But blue being the most popular choice for iPhone 5c buyers is more telling. All colors, to my knowledge, have been widely available since launch, so this stat really is about buyer preferences. It’s interesting because most of the colors were fairly close except for yellow.

What color iPhone did you get? Why?

  • 4p0c4lyps3

    Lol, space grey. Stellar name choice. Pfffff…

    • illK†Δ

      I have a silver. I like it

  • chris125

    Not surprising especially the space gray. Only girls and a few tech journalists really want a “gold” (which isn’t even gold more like champagne) colored phone.

    • CA$H

      Yep I don’t want no Kim K gold edition iPhone 5s don’t want to look like a faggot in public even the white ones are a bit girly

      • quitcherbichinn

        really? you couldn’t come up with a better word than faggot?

      • Lance Baker

        Wow. That’s a little hateful. Don’t understand why people throw that word around so lightly.

      • Jeremy

        You don’t want to look like a bundle of sticks in public? Please do us a favor and shove a faggot up your ass, thanks.

  • Tom Brady

    I just got my gold 5s

    • Jonathan

      Here’s a cookie.

      • Tom Brady

        Thank u thank u thank u you’re far too kind

      • Jonathan

        lol xD

      • Guest

        here, a plate of cookies.

      • Jonathan


      • Jo

        I know right

      • Jo

        Ikr sorry is this better?

      • Jonathan

        *drools uncontrollably*

  • Deaux L

    Space Gray is the most popular because there was a shortage of all the other versions of the 5s.

  • Malay Mody

    When all models are available with plenty of stock i would think that silver will be last in terms of percentage of 5s bought. its an old color and looks the worst out of the 3 iPhone 5s colors IMO

    • Bill Caten

      Where I live, in northern California, the silver one was the only one available. I ordered one when they first came out and was on a waiting list for 5 weeks. It was OK with me the so called Gold iPhone is a chick color anyway!!

  • disqus_dflEYFpI4s

    Silver 🙂 I think it looks the best out of them all

  • chumawumba

    So you’re telling me that the only color option Apple gave on launch day was the most popular?

    3rd person in line:

    Person “I want the gold iPhone 5s”
    Apple employee “We don’t have it”
    Person “Can I get the White model”
    Apple “We don’t have it”
    Apple “Would you like the Space Gray Model?”
    Person “Do I have a choice?”
    Apple “Yes, you can not buy a phone today”
    Person “Fine, I will take Space Gray”
    Apple “Awesome, this is a very popular model, everybody wants it”

    • Nate McKelvie

      Hahahaha I was thinking the same thing. I stood In line to get all my employees the 5s and get a couple to sell on eBay. I was the second person in line at the San Francisco apple store and although I got TWO ( the only two the store had ) gold models, I couldn’t get a gold for my carrier and the other 4 and my own that I bought were all space grey because THATS ALL THEY HAD!

  • iKoniK2011

    Look at it this way… I got the space grey being 3rd inline because that was the only option to me. And they were out of other colors for the 5c as well. So take the results above with a mouthful of shit. They aren’t popular if you don’t have any other options.

    • Tom Brady

      Lol @ mouthful of shit

    • Nate McKelvie

      Yes I was the second in line and could only get two gold and the rest space grey. The apple employee said “if you want cor why don’t you try the 5c? I said no thanks grey will work

      • Pez Tickles

        how many did you buy ?!

      • Nate McKelvie

        Me personally? Just 2 because that’s the limit, but I had 3 other people waiting in line with so altogether I got 5., one for me a couple to sell and for business partner, and then our employees were in line to he them as well

  • Jonathan

    Some mailes actually bought pink? 0_o

    • iKoniK2011

      I heard some males bought pink too

    • Tom Brady

      Dudes are wearing red and pink pants and shoes, and you’re surprised that they bought a pink phone??

      • Jonathan

        Just a little.

  • George Yfantopoulos

    Wow! I really thought people like Gold color somehow… Go Space Gray! 😀

  • iKoniK2011

    You can have any color option you would like. As long as it starts with space and ends with grey.

  • Jerad McCarty

    I got space gray not because it was the only one available but because I think it’s the best looking color of the 5s. When I purchased mine the morning of the launch all three colors were available and I mulled over getting gold and decided I would be happier in the long run with space gray I figured I would get sick of the gold color.

  • Mago

    I had to wait for a Gold one and i’m a guy and dont see anything wrong with it.

    • blastingbigairs

      Does it match your Chrysler 300 though? If so, then it’s all good. Just f-ing with ya man! 🙂

  • My initial “want” was the 32GB Space Gray. However, due to supply constraints, the normal weighing of pros and cons through my own personal research and what I wanted from my new iPhone, I opted to get the 32GB Blue iPhone 5c. And I couldn’t be happier with my purchase. As it boiled down the Touch iD was not a deal-breaker in what I wanted from my new iPhone purchase. Plus with several reports after the launch of many 5s customers having the “blue screen of death,” popping up on their screens, I’m even more ecstatic that I purchased the iPhone that was right for me and not what I originally thought I needed. Aside from the BOD issues people were/are having with the 5s, I have not had any issues with my 5c and as a bonus, blue is my fave color.

  • Hussain Alsanona

    Mine Silver and my wife Gold

  • Jason

    I wish I got the silver… Gold is.. Well it’s not best that’s for sure..

  • Jeremy

    I bought my gold 5s which should be coming in this Monday. 🙂

    • Tom Brady

      Mine arrived three days ago

  • Alnando Espaillat

    This is the most misleading article of the day! They were sold out of gold iPhone for over a month. The only one available was the space grey. I think the apple store I went to only had like 20 gold iPhones on release day

  • mav3rick

    OK. Next will be iPad Air outsold the new mini with the latest not being available month after announcement but only for display as museum collection .
    Who in their right mind buy yellow or even pink hundred dollars phone? Other than for kids?

  • Roberto Giménez

    Black are the most popular color for 1918’s Ford car
    “Any customer can have a car painted any colour that he wants so long as
    it is black.”

    Henry Ford, 1918

  • Isa Altintas

    So there are actually male buyers that purchase a pink iPhone 5C. Ok.

  • macboy74

    Does any of this really matter? Most if not all people put a case on it anyway.

  • Chris sosa

    I can see why people like the Black iphone 5S, as for myself i have just gotten the new black 5S and i really like how it looks, iv had a white iphone 5 and that was alright but iv always wanted the black and i can say that i am one of those fans of the black iphone.