iphone 5c plastic

We’re continuing to dig through our notes from Apple’s earnings call earlier this afternoon, as a lot of stuff was discussed during the 1-hour broadcast. In addition to financials, Cook and co. offered up some great insight into their operations.

We’ve already mentioned a few interesting tidbits, and we’ve just come across another in a comment from Tim Cook on the iPhone 5c. As we’ve said a few times now, Cook confirms that Apple never intended the 5c to be an entry-level phone…

Here’s a question from an analyst during the Q&A portion of the call, and Cook’s answer (transcribed by MacRumors):

Q: Looking at iPhone business, for the 5c there was some anticipation that the price would be lower. Now that you’ve had it for a few weeks, what type of response have you seen from the more price sensitive regions?

A: If you look at what we’ve done, we’re selling the iPhone 4s as our entry offer. We sell the iPhone 5c as the mid-tier and the 5s. Our goal is to have growth across the iPhone but we want each of those categories to grow as compared to what we were doing previously. If you look at the total that we’re making in the low end and mid tier and high end, the sum there, we’d like to grow in each one of those. We’re really please that we did that.

That’s how we measure success but the most important thing is to make a great product and we do need growth and we’re happy that we’ve seen that. Some people were reading rumors that the entry phone would be the 5c but that was never our intent. Our entry iPhone is the 4s and as you know from comments I’ve made previously, we are selling the iPhone 4 in very good volumes and as we begin to experiment in other regions at different price points, we saw a fair amount of price elasticity and we feel that will continue with the 4s.

Again, no big surprise here. While we were certainly guilty of contributing to the narrative that the iPhone 5c would be an entry-level device, we have since re-adjusted our thinking and now see it as a mid-tier phone (think last year’s 4s).

iPhone 5c Cases

But we still see a lot of folks looking at the 5c as a “failed low-end smartphone,” so it was good to hear Cook reiterating what Apple’s intentions were for the handset. The company built it to sit between the iPhone 4s and the 5s, not below them.

Of course, whether or not this was a smart move has yet to be determined. No, the iPhone 5c isn’t selling out in stores, but it doesn’t have to. All that really matters to Apple is total iPhone sales, which were record-breaking last quarter at 33.8M.

  • Pheaktra Mao

    WARNING YOU SHALL NOT STOP READING

    IF YOU DO YOU DIE

    THERE ONCE WAS A MAN NAMED PHEAKTRA MAO AND HIS COCK HAD DEMOLISHED ALL THE WOMENS PUSSIES. IF YOU DO NOT COPY AND PASTE THIS TO 14 OTHER POSTS YOU SHALL BE MET WITH THE FATE OF PHEAKTRA MAO’S PENIS INSIDE OF YOU FOR ALL ETERNITY.

    I AM SORRY I DON’T WANT TO DIE BY HIS MIGHTY WRATH OF A COCK.

    • Jonathan

      Delete, please.

      • felixtaf

        What did he say @Flaminghorse:disqus?

      • Jonathan

        One of those “Now that you read this, you will die unless you post it like 10 times in other places.”

      • Mohsin

        Just for curiosity, What did he say?

      • Jonathan

        Answer above ^ 🙂

  • Guest

    • Jonathan

      Oh great, it reposted this even though I deleted it. -_-
      Can a mod delete it please?

      • marcus1324

        What did he say???

      • Jonathan

        I posted it, deleted it cause it posted weird, and it reposted it as a guest for some reason. It was the image above of “You don’t say” but it turned out really weird.

  • Jonathan

    ….

  • n0ahcruz3

    Translation :
    We’re scared of losing profit margin so we made the cheap plastic iphone and sell it at high price. Same thing goes to ipads. 399 ipad mini high end 299 entry level. We even offer the 2 yr old ipad 2 at 399 and discontinued the ipad 4 and introduce the ipad air as the high end.

    • Alex Blaha

      The iPad 3 AND 4.

    • iBanks

      The S4 cost $100 more than an 5c and the S4 is all plastic with no aluminum backing inside. So why the cry if Apple creating a cheap phone and selling at an high price? $99 is far from an high price for a really good smartphone.

      • n0ahcruz3

        S4 is made of “magical plastic”. Lol jokes aside. S4 cost more to manufacture than the 5s and 5c. And besides 4.9″ 1080p 430ppi screen cost more than the retina display of the iphone. Am i incorrect?

  • Dallas Groot

    the iPhone 5C was meant to replace the iPhone 5, Plastic is cheaper to make than aluminum

    • iBanks

      Apple wasn’t at a loss of money, so I don’t believe it was a matter if it being cheaper. From what I recall, there’s still an aluminum housing inside that the plastic surrounds. I still believe it’s plastic due to it being easier to color. Remember, the black iPhone 5 had scratch issues, can you imagine what the colored ones would look like if the 5c was aluminum backing? I really don’t see it being about the money, but more so providing solid options.

    • felixtaf

      We think its cheaper to make coz its plastic. But, infact its not a plastic mould,a machine crafted plastic.

  • felixtaf

    Title sounds odd.. Is it right?

    I think It shoud have been, ‘Apple never meant the iPhone 5c to be an entry-level phone’

    • Melvco

      No, I believe it’s correct. You would say, “I never meant for this to happen,” not “I never meant this to happen.”

      • felixtaf

        Ok. thanks..

  • Mohsin

    My one year old iPhone 5 still looks way better then that cheap plastic iPhone 5C. Whats the point of making overpriced cheap phone?

    • marcus1324

      Too make money and rip people off while doing it

      • Mohsin

        Exactly. Just to make fool of people.

    • appleyay

      for women and kids who are attracted to bright colors over specs and value

  • Apanizo2

    5C replaced the 5, the 5 would have been too similar to the 5S. There can oy bee one nicer looking phone with aluminum.

    • Kash Gummaraju

      English please

      • Blake Nguyen

        DON’T BE AN ASS PLEASE

      • appleyay

        lolollo human are so sensitive about everything

      • Norbi Whitney

        I’ve read his post 5 times now, and it reads very well. I don’t see any problems

  • blastingbigairs

    There is no such thing as entry-level anything with Apple.

  • mav3rick

    They also didn’t mean 5C to be a flop in sales.

    • appleyay

      lolololololo

  • appleyay

    apple overprices everything and just hopes for the best

  • arrontaylor

    iPhone 4s – Entry level
    iPhone 5c – Mid-tier
    iPhone 5s – God-tier