Life on iPad (image 001)

In addition to the inaugural iPad Air television commercial dubbed ‘Pencil’ and the promotional video featuring Jony Ive and other executives who talk about solving the design challenges of making the iPad Air 28 percent lighter and 20 percent thinner, another video has just gone live on Apple’s YouTube channel.

Appropriately titled ‘Life on iPad,’ this one celebrates Apple customers’ creativity and genius in using their iPads and covers a wide range of uses in business, education, entertainment, health and in many other fields.

It’s included right after the jump so give it a quick watch right now…

Per Apple:

We wanted to document those changes. During three weeks in September and October of 2013, we traveled the world to see how people are using iPad. Here are some of the examples we found.

Check it out.

As you can see for yourself, the video promotes quite a few iPad apps, and not just Apple’s iLife/iWork suite of apps (now free with every new iOS device purchase).

Here are all the showcased apps, in no particular order:

• PDF Expert
• FieldView
• Dartfish Express
• Coach’s Eye
• Benthic Transect
• Numbers
• MenuPad
• Topo Maps
• MotionX GPS HD
• CloudAhoy
• GoodReader
• StageWrite
• Fraunhofer MEVIS Liver Explorer
• junaio Augmented Reality Browser
• Clinometer HD
• Stop Motion Studio Pro
• SketchBook Pro for iPad
• Procreate
• Traditional Furniture
• Magic Piano by Smule
• djay 1
• GarageBand
• Theodolite HD
• Hudl
• iPhoto

Feel free to add the ones I might have omitted down in the comments section.

And here’s the promo clip featuring Jony Ive, in case you haven’t seen it yesterday.

So, does this video make you feel proud to have been an iPad owner?

It is a pretty heartwarming video, isn’t it?

They don’t call Apple the world’s greatest marketing machine for no apparent reason…

  • Jonathan

    That guy in the yellow tent…. man I couldn’t stand that!

    • Fahad AlMaamari

      Just wanna know how he did it ??

      • Jonathan

        That and how he’s not screaming his head off. Unless it’s green screen ,but I highly doubt it.

  • chumawumba

    It’s the same shit every year. We get it apple, iPad is great.

    • And what would you rather they do? Don’t talk about the iPad, air no ads and let the competition steal their thunder? MArketing is as much part of Apple as it is for any other company – if not more. Get used to it…

      • bigtalk

        yup the leader usually get lazy untill they get some competition.. and apple has none

  • Fahad AlMaamari

    can’t find “Benthic Transect”

  • n0ahcruz3

    Design challenges? Lol u mean making the battery smaller.

    • bigtalk

      lol yup

  • felixtaf

    Thanks for the list of apps. Apple always show cool apps in videos but fail to mention them in description.

  • Abdl


  • David Carter

    Whats the name of the app in the desert driving scene?