The popularity of Apple’s iPhone 5c is increasing. After a string of reports suggesting more iPhone 5s handsets were being sold, new numbers shop the sales gap shrinking. In a curious move for a smartphone first thought to attract mainly emerging markets, the iPhone 5c popularity in the U.S. is higher than overall global demand.

According to researchers at Localytics, the ration of iPhone to iPhone 5s sales is 1.9, much smaller than the 3.4 ratio reported during the first week of sales for Apple’s two new iPhones…

“Globally, however, the gap is still wider for each active iPhone 5c, there are 2.3 iPhone 5s’,” the Localytics announced Monday. The disparity shows that “the relative popularity of the iPhone 5c vs. 5s is higher in the U.S. than the broader global market.” In China, where some believed the iPhone 5c would gain traction, the more expensive iPhone 5s was purchased by an overwhelming margin.


Although analytics offers no reasons for the narrowing of demand between the iPhone 5c and iPhone 5s, Apple has reportedly slashed future orders for the colorful smartphone. As well, a number of U.S. electronics chains began discounting the handset. At the same time, tales of more frequent app crashes on the iPhone 5s (due to the new A7 processor) could have swayed consumer opinion. Aside from the colorful outside, the iPhone 5c internally shares much with the iPhone 5, a more stable Apple handset.

Ahead of Apple’s new product announcements tomorrow, the analytics firm suggested the Cupertino, Calif. company needs to unveil groundbreaking technology to get people excited about upgrading their current iPad.


“According to our data, the current Mini has only achieved a 17 percent market share of all iOS tablets,” Localytics announced. Most interesting is that both the iPad mini and the 4th-gen iPad “combined represent only 35 percent of all active iOS tablets.” The possible reason? “The perceived differentiation of the latest-generation tablets is getting smaller with new release.” Ever more reason to think Apple could unveil a Retina-based iPad tomorrow.

  • RarestName

    That’s because the iPhone 5s is freaking sold out, and the stores only have the 5c.

    • nick

      So you’re saying that people really want an iPhone 5s but instead of waiting are buying the 5c?


      • RarestName

        Not every person cares about getting the latest or greatest. They just want to upgrade.

      • A Techwaret

        Yes, bullshit

      • RarestName

        It’s not bull, it’s normal. The 5c is literally cheaper, has almost the same performance as its predecessor, and handles iOS 7 well. And with that, you’re gaining access to the App Store and all of iOS services.

      • Hugh Jassol

        I guess you never heard of an impluse buy?

        When most people go out shopping for a phone…..they expect to bring something home that day.

        Many people will go with the intentions of buying a 5S but still end up settling for a 5C if the 5S is sold out. Sad but true. This is how most consumers operate.

    • icezar

      Wrong. Corporations finally approved iOS 7 for use in a business environment and as BlackBerry shows a lot of instability, decided to go with Apple products. However, iPhone 5S is a very expensive piece of technology to give to all your employees so they opt for iPhone 5C. That’s why the sales are going up. Companies usually buy in bulk (10.000 per order) so the jump will most probably last for 1 – 2 months and then it will level off.

  • Manu Bulteau

    Totally off topic. I noticed if i use airplay from my iphone to my apple TV and open the new facebook app and try to watch videos uploaded by users, the sound won’t go thru, and then sound won’t work with no app. I had to reboot my apple TV… Anyone else with this problem?

  • n0ahcruz3

    Yeah after the recent price cuts. Retailers better sell it at a loss than accumulate dust on store shelves