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Marketing research firm NPD DisplaySearch has added to recent reports this weekend that Apple is telling its suppliers to cut iPhone 5c production and increase 5s output.

Citing ‘channel checks,’ the firm sent out a research note yesterday claiming that the Cupertino company is cutting 5c orders by 35%, and increasing 5s orders by 75%…

From yesterday’s research note (via AllThingsD):

“The diverging fates of Apple’s iPhone 5s and 5c have been widely reported, and our latest channel checks confirm that Apple indeed has cut back 5c production by 35% and increased 5s production by 75%.

…While the fate of the iPhone 5c is still to be determined, the iPhone 5s is doing quite well, indicating that Apple still has a strong hardcore base for its premium devices. It is worth mentioning that iPhone 5 production is scheduled to end Q3 2013; iPhone 4s’s end of life is still to be determined, as it still receives orders of 1 to 2 million units per month and only recently started selling in Indonesia.”

DisplaySearch’s report follows a similar one from The Wall Street Journal, which also noted the increases and decreases in 5s/5c orders. And they both echo a story from C Technology.

The consensus from much of the tech world seems to be that Apple cutting 5c orders is a sign that it’s not selling well, but there are also several valid counter-arguments to this theory.

Of course, we won’t know anything for sure until Apple announces its iPhone sales on October 28. I doubt they’ll break out 5s and 5c figures, but if the total is big enough, it won’t matter.

  • hkgsulphate

    50% the gold one

  • omrishtam


    • Question

      Lol what color is it?

      • omrishtam

        silver 😀

      • Question

        BRO THAT IS swaqqqq. Lol i want a 5s but im going to wait untill the 6 since i have the brand new itouch

      • omrishtam

        i had an iphone 3gs……not waiting anymore sorry :/

      • RarestName

        At least 16x improvement in performance with the upgrade, awesome!

      • 4p0c4lyps3

        One word…WOW !!! Kudos to you.

  • n0ahcruz3


  • n0ahcruz3

    Never underestimate the power of consumers Apple, repackaged iphone 5 with plastic enclosure and pricing it 100$ less than 5s, lol you get what u deserve. Now price it 350-450 off contract i might consider buying one.

    • xSeriouSx

      Lol, who’s to say that isn’t what they intended? This is the same marketing tactic that first came to play when they replaced the iPod touch 4 with the less appealing iPod touch without a rear camera; [I]they want you to cough up more cash and buy the latest[/i]. Turns out to be working very well; ’cause more and more people are paying out more cash to Apple to get the 5s…

  • leart za jmi

    using for some minutes a iphone 5c make me change my mind, ok 5s is the best for now, but 5c its really very fast and good loking 🙂 just the price is very high for a plastic covered device

    • Tom

      iphone 5s doesnt compare to 5c 5s is a beast

  • ClaudieX X

    Just bought the iphone 5s in Vienna, Austria. Silver 32 GB. Its a beast full of power!! Idowloadblog opens in a blink. Games looks incredible, i have the iphone 4 and the same game in the 5s looks like a new second version of the game. Very very satisfied.

  • mav3rick

    Now the article will come to “explain” that actually 5C is selling very well and the production cut a misunderstood measure.

    5s was low produced in the beginning to overhype the demand. No real marketing machine as they have can be so off to estimate the market need on a product and increase production 75% after only one month from launching.