Breaking all of the preconceived notions about the cyclicality of the iPhone, a new survey shows Apple’s iOS gaining on Google’s Android and the embattled BlackBerry during a three-month period ended August 2013. The iPhone gained 1.3 percentage points ranking as the top smartphone vendor in the United States with a cool 40.7 percent share of the nation’s smartphone subscribers.

Although Google’s Android  led with a dominating 51.6 percent share, its slice of the smartphone platform market actually shrank by 0.8 percentage points. What’s really interesting about Apple’s growth is that iOS outsold Android without the new iPhones. The full breakdown is after the break…

Together, Android and the iPhone took more than 92 percent of the U.S. smartphone market, comScore data shows. iOS went from 39.2 percent in May 2013 to 40.7 percent share in August. At the same time, Google’s Android declined, going from 52.4 in May to 51.6 percent of the U.S. smartphone platform share in August.

In the meantime, BlackBerry lost 0.8 percentage points in subscribers share and Microsoft’s Windows Phone gained a meager 0.2 percentage point share.

Screen Shot 2013-10-07 at 13.44.04

In terms of individual phone vendors Apple emerged victorious, its iPhone accounting for 40.7 percent of U.S. smartphone subscribers, up 1.5 percentage points from May. Even without the new iPhones, Apple zoomed past second-ranked Samsung which grabbed just 24.3 percent market share despite the launch of its flagship Galaxy S4 smartphone.

HTC  (7.4 percent), Motorola (6.9 percent) and LG (6.7 percent) rounded up the top five US phone vendors, though neither was able to grow its share compared to the three-month period ended May 2013.

Screen Shot 2013-10-07 at 13.44.00

In terms of mobile apps, Apple’s iOS Maps grabbed a 27.5 percent penetration compared to 46.1 percent for Google Maps.

As noted by AppleInsider, that means iOS Maps in its first year on the market has managed to achieve “40 percent of Google’s total audience reach, despite only being available on iOS, which comScore says represents 40.7 percent of the U.S. market”.

Based on comScores figures, at least two thirds of iOS users are continuing to use Apple’s Maps, while half of all smartphone users are either not using Google Maps or not using maps at all. If a significant proportion of iOS users simply don’t use maps, that means Apple Maps has even greater penetration among those that do.

In any case, the data does not support the idea that a significantly large proportion of iOS users have switched from Apple Maps to a competing product.

Facebook recorded a 75.7 percent reach among smartphone users on both platforms, followed  by Google Search (53.9 percent), Google Play (53.2 percent), YouTube (52.8 percent), Google Maps (46.1 percent) and Gmail (44.3 percent).

Google Maps 1.1 for iOS (teaser 001)

According to comScore, about 145 million people in the United States owned smartphones during the three months ending in August, a three-percent increase since May.

The figure represents a mobile market penetration of 60.8 percent.

Of course, comScore’s data doesn’t take into account the new iPhone 5s and iPhone 5c, which went on sale in the United States and ten major international markets on September 20. Apple confirmed opening weekend sales of the new iPhones hit nine million units.

Chart top of post: Brian Loftus / Fortune.

  • M Last

    nice to hear about that.

  • omrishtam

    i dont get what people has against apple maps….they are prety good now and also if you dont like it there is always google maps app which is also very nice

    • Rowan09

      I agree there is so much nonsense talk about Apple Maps as if there are no other alternatives on an IOS device. Apple maps is getting significantly better compared to its initial launch.

    • Cameron Chao

      The thing is, Google maps navigation is a lot more detailed, i find it guiding me better, like telling me in advance to keep to a lane, it has more street names and junctions in its database too (especially noticeable in a less established country), as much as Apple maps has improved its still no match for Google. This is the only google software i find irreplaceable by Apple at this moment, i was using chrome for awhile but ever since iOS 7 i moved back to a far superior Safari browser.

      • But I love Google Maps and fortunately I can still use it on my iPhone. the thing is, with time, Apple is making the best alternative without any doubt.

        Bing sucks, TomTom have some problems, Nokia Here is probably the worst map app I’ve ever used…

        So, after Google that it’s still the KING, Apple is making a really good job.

      • Cameron Chao

        yea, i said google maps is still on top. I find it hard to beat its huge database and smarter guiding. Apple still has much work to do with maps, the only way they can outdo google is by adding innovative features imho. I didnt think they can beat chrome for iOS but they did, its not impossible but is alot harder. Also, the reason why most people use Apple maps is that its stock, and most users are in the US and find no issues with Apple maps.

  • Not a surprise. After the bad experience with Android, they all come back.

    And Apple Maps is really getting better and better. I always loved the UI, performance and now the data accuracy is getting a lot better.

    Like any map app, they only needed time. And even with that, some times mistakes will happen. We can see that on Google Maps, Nokia Here, Bing Maps, TomTom… garmin.. and others.

    If someone say that they never got lost using a GPS app, they are lying.

    • Zoned

      I’ve never got lost using a gps app? PROBLEM?

      • Because you’re the kind of troll that never leave your moms basement, that’s why you’ve never got lost. Problem?

      • Zoned

        Haha. Still using juvenile insults like mom’s basement crap. How old are you? Please say under 16. You’re such a close minded dumbass that you dismiss people that don’t have the same experience as you as a troll? Are you 100% serious right now? I’ve never got lost using gps = troll? smh

      • Looks like you really had “a problem” with my comment, so clearly, we all can see whos the kid here.

        And yes, 100% of people that I know had some kind of problems even with their car GPS, so you really must be “special”. Try to use more often then… cheers!

      • xSeriouSx

        They exist dude…people who memorize the pattern of streets/avenues, they barely depend on their GPS and can easily find their way around.

    • Cameron Chao

      Thats very true in my case, lots of friend got affected by the ‘Apple sucks get Android’ crowd, they did welcome the change at first but soon realized the many problems and difficulty of Android, the Cons of Android far outweighs the benefits of it. Many of my friends have switched back to iPhone and some are in the process of getting the iPhone 5s as we speak.

  • shar

    the chart on the top is not using valid data, probably to create a false visual impression.

  • jameskatt

    Apple Maps is excellent and getting better. No need for Google maps on iOS.

  • AppleTechSpot

    How much money is that that Google is losing by losing the customers to Apple’s Maps? I can tell you this they aren’t making up that revenue by shipping Android. Sounds like they screwed the pooch on that one.

    Everyone tried to make out like Apple lost in the “Maps fiasco” but now Apple has a sizable portion of the market and Google was forced to ship a better iOS product. Win win for Apple!!!

  • Taf Khan

    Apple is in a league of its own, a bigger screen on an iPhone 6 may tempt many an Android user to switch so the share could grow.

    Personally I’m rooting for HTC to do well on Android. The os update on the One was good, and the phone design better than any other on Android. Hopefully the next HTC will improve further.

    • Hwang Lee

      I wish the Moto X and the Nexus lines would sell better, those phones are fantastic.

      But yeah, it’s sad to see HTC dying, the One was a fantastic phone.