Plants vss Zombies 2 (teaser 001)

Electronic Arts-owned studio PopCap released the highly anticipated sequel to its popular Plants vs. Zombies game on the 16th of August, and it only took them two weeks to rack up a staggering 25 million downloads.

As you can imagine, this played out very well for Apple, as the game has been and still is an iOS-exclusive. And according to a report, the Cupertino company paid EA a ‘truckload’ of money to make that happen…

Giant Bomb has the story, which spawned from comments made by EA’s Frank Gibeu at a company town hall meeting.

Apple gave us a truckload of money to delay the Android version [of Plants vs Zombies 2],” said Frank Gibeau, head of EA Labels.

Giant Bomb confirmed the quote with several sources who watched the presentation today. 

It is unclear what a “truckload of money” means, and we have no further details on the apparent agreement between Apple and EA. Apple has not yet responded to my requests for comment.

Both Apple and EA have commented on the report, with an Apple spokesperson saying that ‘no money was exchanged,’ and Electronic Arts issuing a statement saying that Gibeu’s comments were taken out of context:

A comment from an internal meeting taken out of context has created an unfortunate misunderstanding. Reports of a paid relationship between Apple and EA are factually inaccurate, and we apologise for any confusion.”

Giant Bomb speculates that the deal between EA and Apple probably didn’t include a briefcase full of cash as Gibeu’s comments suggest. It was more likely a marketing deal, giving it prominent App Store placement.

Either way, this is the first time we’ve ever heard of Apple being involved in a deal like this, and it suggests the company is taking the gaming space more seriously. It also just added support for game controllers in iOS 7.

What do you make of all of this?

  • kayla

    I don’t know why, But, I feel like Apple would do something like this…

    • Jason Duong

      Why does it matter? Microsoft pays a truckload of money to Activision to get COD and its new content a month earlier on the xBox then the PS/PC. Apple isn’t the only company doing this, if it’s actually doing it.

      • ɑղժɾҽա

        Microsoft also pay GameStop to promote the Xbox One over the PS4.

      • pegger1

        Since when is Microsoft against the PC?

      • Jason Duong

        Since they stopped releasing Halo for PC. =]

  • Terms

    Apple did Android users a favor considering this game is utter crap.

    • Really? A utter crap that got more than 25 million downloads in two weeks. I wish I had created a utter crap like that.

      • Terms

        Lol right right. Because quality is defined by how many downloads/sales something gets. How many one hit wonders/cheesy ass songs have made it to number one in the music industry? Please tell me you’re smarter than this? Smdh. -___-

  • Yujin

    This is called business. Everyone does it from google paying bloggers and tech sites to get “Good” reviews to samsung paying people to post negative comments about apple and other companies. Sure there is an ethical line at one point which in Asia is nonexistent but overall exclusive deals are just that… Deals to make sure one platform is the best.

  • AMB_07

    I can believe that.
    In the video game industry this isn’t something new though. Rockstar was paid handsomely to keep the GTAIV expansions on Xbox 360 exclusively for a while and Sony pays developers to input exclusive features to the PS3 versions of their games all the time.

  • Patrick

    good, no one likes android anyway

  • I think Apple does the same thing with Chair and the Infinity Blade series… don’t they?

    • Joseph

      No. Chair stated that they wanted to develop for Android but they’re waiting for some sort of opportunity or something.

  • Liam Mulcahy

    Apple did this to support the the launch of the iPhone 5s and 5c

  • Chindavon

    EA wants to make money before allowing SpamDroid to share this to the gaming pirates.

    • Byambaa

      how do you pirate a free game?

      • Chindavon

        The in app purchases like coins & keys.

      • Richard Cunningham

        You are aware that you can hack the iOS version without a jailbreak right?
        I have done this myself using a hex editor.

      • Chindavon

        Nope. Wasn’t aware of that. I wonder how many people are.