5c greetings

Apple posted a new commercial to its YouTube channel earlier this evening. It’s called ‘Greetings,’ and it depicts a number of people from various walks of life using the just-released iPhone 5c.

The ad is a major departure from Apple’s marketing strategy in its first two 5c spots, which featured no dialogue, catchy music, and a focus on the plastic handset. This one is all about the users…


Apple captions the clip with: “Say hello to the iPhone 5c. For those who don’t just love color, but love being colorful.” And that’s fitting, considering it’s reminiscent of Apple’s first iPhone ad ‘Hello.’

It’s unclear thus far how well the iPhone 5c is selling for Apple. The company said on Friday that it is seeing ‘incredible demand’ for its new iPhone 5s, but it has yet to comment on the 5c’s performance.

Anyway, what do you think of the new commercial?

  • omrishtam

    lol DAT “WAAAT!” at the end

  • Zip

    0:19 is a lie. NO PERSON in a suit would EVER use this phone.

    • Falk M.

      Start looking behind the clothes of people.

      Not everyone matches the personality stereotypically assigned with clothes.
      People wear suits because they have to much of the time.
      Many enjoy them, but there’s a good deal of people who’d rather not need them.
      And of either group I think there’s folks who like colors.
      Can you imagine it, people liking colors and suits being filled by people, not robots.

      I know, crazy right?

  • sh1ny

    I saw this iPhone 5c ad on Apple website earlier this week, but this one is slightly changed…

    • on3simpleclick

      It’s still just as lame as the rest though.

    • ɑղժɾҽա

      This one was shortened to 30 seconds instead.

  • prasad1287

    Meow? 😀

    • sh1ny


    • ɑղժɾҽա

      Japanese people…

  • Matthew

    Apple played this one at the event.

    • sh1ny

      I think that was 1-minute version of the ad. 🙂

  • Med Mohamed


  • deepdvd

    “Case sold separately” They show only one case in the entire ad, so if anyone missed that spot, I wonder if they might think the colored plastic was sold separately. Then again, they would have had to read that fine print as well.

  • Amazing 🙂

  • ✪ aidan harris ✪

    Apple before you air that in the UK don’t forget to put the ‘u’ in ‘colourful’ 😉

    • Benchmark Apps

      Same as Australia. 😛

  • n0ahcruz3

    What is so captivating about the 5C again? Or any wow features? *crickets*

  • Shannon Montgomery