designed together ad

Following the release of iOS 7 this morning, Apple has posted a new advertisement showcasing the redesigned software alongside the all-new iPhone 5c.

The ad is entitled ‘Designed Together,’ and similar to Apple’s recent ‘Plastic Perfected’ commercial, there’s no voiceover or dialogue. Instead, all you hear is catchy background music as various elements of iOS 7 and the iPhone 5c are displayed across the screen…

http://www.youtube.com/watch?v=cO3rsfE7GM0

I feel like the ad works, in that it presents Apple’s big iOS update and new plastic iPhone in a favorable light. The clip is fun, bouncy, and I really think that it will appeal to the younger crowd—which is the demographic Apple appears to be targeting here.

Whether this strategy will produce major results, however, still remains a mystery. We have yet to see any numbers regarding iPhone 5c pre-orders, and the jury is still out on what the masses will think of iOS 7. Early reviewers seem to really like both though.

  • chumawumba

    “hon”

  • Filip Zíka

    I don’t like 5c, but this ad is absolutely gorgeous.

  • Alex

    Wow, I actually really enjoyed this ad

  • Jonathan

    I think that’s the best add Apple has made yet.

    • chumawumba

      *ad

      • Jonathan

        How did I not catch that, thanks.

  • Dillon Kirton

    This ad is so cute c:

  • Mr. E

    It almost makes me wanna get an iPhone 5c

    “Almost”

  • Leon Everett

    Looks like a skittles commercial!

  • Delicious ad!!!!

  • Maxim∑

    Everything is coming together nicely!

  • Maxim∑

    Amazing how they pull hardware elements into the software design

  • Chindavon

    Could you imagine if they gave competitor phones air time trying to play the comparison game? Who would do such a thing??

  • veda99

    Awesome Like!!! Apple follows simple rule of thumb “Ads are supposed to show their product not to compare with other products!”

    • Kaptivator

      When you feel that you have a superior product, why waste your own ad time even mentioning another.

      • veda99

        perfect!

  • Shawn

    Apple does ads right.
    1. If you trust your product, don’t compare them.
    2. The best ad can be expressed without spoken words

  • on3simpleclick

    If only the 5c was as good as this ad is.

  • Joseph A. Ahmad

    Where the hell are the iPhone 5s ads though? This is a great, though! I give it a thumbs up.

  • reeiiko

    just the fact that this ad has lemaitre’s music in it makes it awesome