Gold iPhone 5s top of the screen

Apple took some criticism yesterday for not announcing any iPhone 5c sales numbers from its pre-order launch weekend. Many pundits took the PR silence as a sign that the plastic handset isn’t selling very well.

But that doesn’t seem to be the case with the company’s flagship iPhone 5s. The phone just became available for advanced reservation in Hong Kong and mainland China, and several models have already sold out…


As noted by MacRumors, multiple stores in the country have sold out of all models of the iPhone 5s, though some are still offering the “Space Gray” 16GB. And wouldn’t you know it, the gold version was the first to go.

Chinese news outlet Sina Tech reports (rough Google translation):

“As of press time golden version of iPhone 5s no contract edition has been fully booked at Beijing, Sanlitun, Joy, and Wangfujing Apple Stores. Golden version of iPhone 5s become part of the greatest popular models.

Reservation users will eventually be asked to enter your name, e-mail, identity card number and other information, and select the September 20 specific to the store pick up time.”

Apple has been using a reservation system in China for while now, in an effort to thwart unruly crowds of scalpers forming outside of stores on launch day. That it’s opened reservations two days early, however, is notable.

The rest of us will have to wait until Friday morning to order the iPhone 5s, or to pick one up from a brick and mortar store. Whichever route you take, make sure you act quickly, as supplies appear to be extremely limited.

  • omrishtam


  • Ignacio Virgen

    Most of all 5s’s took about one hour to be sold out in Hong Kong. The Golden iPhone was sold out 30 minutes after the reservation window open.

  • batongxue

    Same crazy in China mainland

  • ✪ aidan harris ✪

    I don’t see the point of this considering I bet a lot of the sold iPhones will now or soon be on eBay to sell for a ridiculous amount of money to those that cannot wait…

  • diggitydang

    I thought that Cook’s key strength was retail production lines and this would be less of an issue with him as the leader… Unless it’s intended… Hmmmm…

    • Rowan09

      In business no one wants to make too much until its proven they need to. Microsoft most have broken this rule by making too many Surface tablets, hence the $900 mil+ loss. It’s also a PR stunt, if something is sold out people will want to inquire why.

  • Ignacio Irigoyen

    Nothing sells as fast as saying “limited supply” only a few units left.

  • lw9090

    I hope everyone in US goes for gold first because I want the Space Gray

  • veda99

    Apple started sending tracking numbers to 5c pre-orders!

  • S J

    The word going around is that there were only 3500 units available to pre-order…….this has yet to be confirmed, but i am hearing this from a number of usually reliable and totally separate sources, so it could well be true.


    Clearwater Capital $AAPL
    iPhone 5S Said to Sell Out in China Ahead of Launch.. Didn’t tell you
    only 3500 available for sale.. AAPL playing BBRY games.. sad

  • uSell

    Apple always creates this demand for its products, and it works. If something is sold out, it’s got to be good, right?
    I’m a fan of the Gold myself, but not the Space Grey. I wonder how the 5C will sell in China? My guess is not as well as the 5S of course.