windows phone ad fly

Now, we’re no strangers to Microsoft’s anti-Apple marketing antics. Whether it be Surface against iPad or Windows Phone against iPhone, the company has made it very clear that they are gunning for Tim Cook and his team out there in Cupertino.

And up until now, the effectiveness of Microsoft’s ads have been questionable at best—it’s tough to proclaim your product is better than another when sales and reviews suggest the opposite. But these new commercials have to be the worst yet…

Microsoft has posted seven new videos to its Windows Phone YouTube channel this afternoon, as part of a new series it calls ‘A fly on the wall in Cupertino’. The ads purport to show iPhone 5c and 5s product pitch meetings with top-level Apple execs.

Here’s one of the videos:

And here’s links to the other clips:

  • The phone for everyone
  • Colours
  • Innovative materials
  • Polycarbonate
  • Innovative materials
  • Fingerprint reader

Putting aside the fact that none of the videos mention how Windows Phone is better than iOS, or show any of Microsoft’s products at all for that matter, the executive in the video with his back to the camera bears a strong resemblance to Steve Jobs.

We’re not sure exactly what Microsoft’s goal was for these spots, but we’re struggling to remember anything worse. Perhaps its sole intention for the clips was to get the Internet talking about the brand. And I suppose in that regard, they’ve succeeded.

What do you think of the ads?

Update: Well somebody at Microsoft must’ve realized how terrible they were, because it has just pulled all of the adverts. The videos now read ‘Private.’

  • Maxim∑

    We will see who has the last laugh at Q4 earnings results…

    • DexterWhite

      The woman in this video is really sexy, wow. Name?

      • rubeN

        Lady Gaga is her name

      • ZeroFactorial

        I have been wondering the same. She is hot.

    • Liam Mulcahy


    • Hussain Alsanona

      Here we go… That’s what I want to say dude

  • Mago

    They cant just admit there windows software sucks!

    • Pitchy

      Windows Mobile is in a sad state, but I like to look at it. I think it’s designed nice with the tiles and the fonts they used. It’s very simple and clean, but without a lot of great quality apps, it’s pointless.

      Besides, Apple must have thought something was nice about Windows Mobile because it looks like they took some design cues from Microsoft on it and slapped it into iOS7.

    • Assaultive

      What software? lol

      • jocastro

        you know that crap software they make every one use to try to be like apple or Samsung. lol

      • Markus Hudobnik

        Pretty sure Windows is the most popular OS our there. try again.

        unless you are just talking about phone OS

      • CryptoCoin420

        pretty sure he is talking phone OS we are not discussing windows vs mac here…..get a clue.

    • Markus Hudobnik

      It doesn’t suck… But you know what sucks? These ads

      • Saeed Ghattas

        So this is a work of steve ballmer before he leaves microsoft? So low… He could have left in a “respective” way, but no…
        Microsoft sucks as all of their products!

      • Markus Hudobnik

        Nope. The Surface is actually pretty cool. I love their xbox, and windows 8 is actually really cool also.

      • Saeed Ghattas

        And that’s the funniest joke i have ever heard! LOL

      • Markus Hudobnik

        wow dude. apple fanboy much?

      • Saeed Ghattas

        Do you even live in this world “dude”?

      • Joseph

        Yes, I do, and so does he. As far as I’m aware, there’s not any other currently inhabited worlds, so that was a pretty bad question on your part.

      • Saeed Ghattas

        Keep on living…

      • quitcherbichinn

        wow dude. windows fanboy much?

        see how asinine it looks now?

        windows SUCKS. it is an opinion…MY opinion. i was on Windows for 15+ years…i didn’t switch to Mac until March 2011 but i gotta tell you…there is NO way i will ever switch back. i cringe at having to use windows. it’s always slow, choppy, crashing…just all around runs like crap and that goes for win7 and win8. i had a win8 tablet for 1 day and sent it back. i took it out of the box, powered it up, went to settings and BOOM!…it crashed and died. the only option was to restore the win8 pad. that’s how wonderful win8 and win8 tabs are.

        at this point windows is dominant in the workplace because it is what has been out there….the money has been invested over time…it’s way too expensive for most companies to switch over to Mac. ya know what though?? MOST new businesses i’ve seen….they run their business by Mac, not Windows. they have started from day 1 with Mac. think about it…you’ll get it.

        win8 is UGLY and complete garbage. sales have been abysmal, to say the least. sales of windows based pc’s are down and have been down for quite a while now. also going back…you will notice most businesses running on windows…they are running on XP and office 2003…they aren’t running the god awful, ugly, and dreadful office 365 or win8.

        it’s fine if you are a windows fanboy but don’t come to an iOS/Apple fan site and belittle people because of their preference for Apple products over Microsoft products. that’s like the straight moron going to the gay site to rag on people. it’s called TROLLING. don’t be a loser.

      • Markus Hudobnik

        Uhm. belittle? hahahahahahaahahahahahahahahahaha. You have issues. I go to this site a ton and i always comment on how I love Apple. I LOVE apple products. You have a really big issue. I said and I quote “Nope. The Surface is actually pretty cool. I love their xbox, and windows 8 is actually really cool also.”

        Did i say it was the best? Nope. Did I say it was better than apple? Nope. Did I say I hated Apple? Nope.

        I have an iPhone 5 and an iPad. I want a Macbook Pro, but feel they are too expensive but I want one (i will dual boot it with windows 8 too).

        Chill out dude. And you shouldn’t be feeling this immense amount of emotion towards a company.

      • quitcherbichinn

        why would i know anything about you? not to mention why would i care?

        my reply to you above is in regards to YOUR comments in this thread, nothing more. YOUR words are your words, not mine.

        you were the one attacking Saeed with “wow dude. apple fanboy much”….that wasn’t me who attacked him…that was YOU. own it.

        yep your comments come across as negative towards him because he said something against Windows. what is one to take away from that? pull your head out of your backside bud.

        i feel nothing “immense” about anything. LOL i’m here laughing at you and your comments….i think you are a tard. will i remember you in 30 seconds? nope.

      • Markus Hudobnik

        So I was “Attacking” him. Okay then. I was just calling him a fanboy because he didn’t even respond with an argument. He just said what world do i live on.

        And why do you care? and why are you laughing? Makes zero sense tbh. Just go back into your emotion hole.

        Wow and calling me a tard. Good one. Very mature of you.

      • quitcherbichinn

        he left his thoughts…he replied to your comment…you called him a fanboy, which is meant to be derogatory and insulting…so yes you were the one in the wrong.

        don’t really much care though it is funny seeing you twitch. i’m laughing because you are a fool. my emotion hole? umm..sure whatever that’s supposed to mean. i like it when tards make shit up…it’s fun. =)

        calling you a tard is no less mature than you calling Saeed a fanboy, in an attempt to degrade and belittle. you are a tard. end of discussion

      • Markus Hudobnik

        Yes he did leave his thoughts. I responded with my thoughts. He gave a low-IQ response with no argument, so I called him a fanboy. A fanboy is someone who completely dismisses the competition as filthy trash. Saeed apparently thinks that way by saying “Microsoft sucks as all of their products!” You are also a fanboy if you HATE Microsoft that much and feel that strongly about them. And News Flash: calling someone a tard is ten times more derogatory than calling someone a fanboy.

        End. Of. Discussion.

        PS. You obviously care TOO much if you keep responding, actually, even responding in the first place shows that you care. It’s like if when I called him a fanboy, it somehow offended you and Apple as a whole. I don’t get it. All I have to say is chill out.

    • Antzboogie

      The second video had nothing to do with Apple WTF?

  • Marlber Cruz

    Terrible you say? I believe they just about hit the mark!

  • Pitchy

    That first one is pretty funny. But I have a sense of humor about all things.

  • Charlie Val

    As an Android user, these are terrible.

  • That was…embarrassing….they didn’t even promote their own product….and to post multiple videos just reeks of dire desperation.

  • Trevor Salmon

    I don’t understand why media has bashed so hard on the 5S. Since when has apple had big upgrades in the “S” updates. They have all used the same body but has been boosted internally.

    • p_amXtr

      Besides I think this is the largest upgrade an S has ever gotten. And this is still better than all of their phones combined!

      • Zero

        I agree, biggest S upgrade I seen from apple, and a new gold color, and maybe space gray color if you wanna count that as a new color, personally I think is a new awesome color.

  • p_amXtr

    I am honestly so done with Microsoft, like do they realise that they couldn’t sell their tablets without having to cut the price to half of what it was? They just want attention. Atleast Apple doesn’t bash them and everything they do wile still being ahead of them. PROUD!

    • Matthew Cooper

      Apple at one time played the role of the basher. Remember the Mac vs PC ads a few years back?

      • Tobias9413

        those were bad… but honestly i think these are worse.

      • Matthew Cooper


      • p_amXtr

        But they don’t do it anymore, on the other hand Microsoft’s bashing has gotten to the point that they don’t even compare the Apple products to theirs they just bash them. Look at this I don’t see one Microsoft product on this videos and besides they are always agains Apple like have you seen their Microsoft Surface comercial. It’s not even funny anymore.

      • richrich

        yeah, but that was then, and they realized quickly it wasn’t the best strategy, and it was, or would be, hurting their brand.

      • Or, perhaps they realised it’s no use after Windows Se7en instantly grabbed significantly more market share on release week compared to their <5% market share gain after years of trash-talking Windows.

  • jocastro

    fail for Microsoft

  • Martin

    Is that supposed to be Steve Jobs? Microsoft is pathetic.

  • Hermès Vainstar Chu

    bunch of losers

  • Joseph Thebigragu Plaza

    Their acting is so bad that they couldn’t do it in one shoot.

  • Samus

    -___- Microsoft doesn’t even know that megapixels doesn’t mean quality…

    • Inf Meth

      Oh trust me they’re well aware. They’re just playing on the ignorance of the masses.

      • Saeed Ghattas

        They are just being pigs!

  • p_amXtr

    I don’t get the point of this. Where they trying to make a fool out of themselves because thats all I got.

  • Nasser Cedeño

    iphone is the best Smart phone in the world

  • Pathetic

  • Jaya Susila

    Dear Microsoft, if you guys can’t make surface better than ipad, or widows phone better than iphone, at least make a better ad than apple. These ones just failed. I remember how Ballmer laughed at the first iphone, now their phones couldnt even hit the market, maybe thats why he’s about to leave.

    • Vitaliy Anonymous

      I have to agree with you on some points, but disagree on some points.
      I do agree how terrible that ad was. It wasn’t promoting any products, but bashing, but at the same time, Apple isn’t innocent with their Mac vs PC ads from back in the day. Also, you mentioned that Surface is not better than iPad. That, I beg to differ. You can do what an iPad does on the Surface, and more.

  • Jacob S

    It is true that MS sucks at their phones and tablets yet. But these videos are hilarious and makes sense!

  • Om

    Wait, are they allowed to use the Apple logo? I mean don’t they need permission from Apple to use the logo? Correct me if I’m wrong.

  • Dri

    Sad Microsoft relly sad. Dont make others look bad when our own produkt is crap

  • Matthew Cooper

    Girl on the left is strangely hot. I didnt pay much attention to the rest. Just pictured me and that lady sharing my playstation and porn collection.

    • DexterWhite

      THIS! Totally agree with you. Let’s team up, do some research and get her name?

      This is what makes me proud, people like Matthew Cooper.

      • Matthew Cooper

        Haha hey I seen her first!!!!

  • SkyFall

    Did they just made these videos private?

    • Tobias9413

      I believe so. Maybe they got so much hate they took them down. Good job iDB, making the world a better place by helping take down shitty videos one at a time

  • Matthew Cooper

    Dont companies realize when they talk about others products that they indirectly give them free advertisement. If I see a company down another I always end trying out the two to see why one thinks its better. In this case Apple would win if I compared it to anything Microsoft. Any fool could see that

  • TonyVee73

    Those ads are awful.

  • Joseph

    Why do you all even care? You know what device you like already. Just wondering.

    • Tom Brady

      Its a blog site. They inform us about everything idevice related and we discuss that’s why

      • Joseph

        I’m referring to the reactions in the comments, not them posting it.

      • Michael Crabtree

        Yes. They post stuff. We discuss it. That’s why. Also why do you care if they care?

      • Joseph

        “Why do you all even care? You know what device you like already. **Just wondering**.”

  • Smfh

    LMAO! They’ve hidden the videos HAHAHAHAHA. That’s too funny. On youtibe you could see the dislikes was higher than likes on every vid. Honestly whp the hell authorizes these garbage ads. They’re just making fools of themselves.

    • Tom Brady

      I cant see em either.

  • p_amXtr
  • Prasoon Singh

    Microsoft needs to get laid.

  • Joseph A. Ahmad

    Rocking my Xbox 360 but that’s it. Even the PS4 is sure to outsell the Xbox One. But we’ll see.

  • richrich

    As an international corporation with xx years of experience, Microsoft should be wise to realize the ‘making fun of’ type of ads are not hurting anyone but the company who produces them. It’s embarrassing, immature and it shows fear. I have no business in Microsoft getting smarter, but they really ought to quit – especially with their falling sales and bosses admitting their newly released product was a failure.

  • DexterWhite

    The girl in this video is really sexy, anyone knows her name?

    • DexterWhite


    • DexterWhite


    • rubeN

      Lady Gaga

  • Gally Dikenson

    It’s awful!!! They are struggling

  • Riley Freeman

    i think some of you people takes this crap way too seriously. i only saw the one thats embedded here and i thought it was funny. does it make me want to get rid of my iphone 5 and ipad mini? NO. does it make me want to buy a windows phone? NO. did it make me laugh? ABSOLUTELY.

    anytime a company spends money on a ad that has nothing to do with their own product or talks more about the competition than their own product, they’ve already lost.

    lets stop complaining about these ads and enjoy the humour in it.


    So Microsoft how does that foot feel? Ya know, the one you just shot. Last time I checked YOU had to win over the hearts and minds of us Apple fans. Not sure making fun of a recently deceased, strongly missed, and beloved former CEO is the best strategy. I’m no market analyst but pretty sure that was crossing the line. Can’t believe they had the balls. Wow!!!

  • chumawumba

    How desperate can they get

  • Wow, typical terrible marketing. Doesn’t advertise any of their products, just bad mouths the competition…seriously Ballmer, what’s going through that bald skull of yours? What a goofball…

  • ✪ aidan harris ✪

    Wow that was the most pathetic advertisement I have ever seen much worse than any other Microsoft advert before in my opinion. Firstly they have normal names not the fancy rubbish the video portrayed. On Apples website we see they are available in white, pink, yellow, blue and green. As far as the gold standard goes Microsoft do any of your phones have a fingerprint sensor or a 64bit processor? No is the answer to that. I do not even know how Microsoft can suggest that any of their phones are better overall than the iPhone 5s. As far as the 5c is concerned Microsoft has plenty of plastic phones so I don’t know how they can criticise Apple there.

    tl;dr Microsofts phones suck and this advertisement is clearly a joke. If it’s not a joke then Ballmers most likely taken a leaf out of Steve Jobs book and is off his head on lsd.

  • eddykop

    What a Sad company

  • Nipasaurus

    Yes. Let’s bash the finger print sensor because, yuh know, a password that’s incredibly convenient and basically unhackable is sooo lame. No inovation there at all. Nope. None. Not even secure.

    *sarcasm incase you can’t tell

  • Gregory D Foster

    So funny you mentioned Steve Jobs. I was thinking the same thing the whole time I was watching.

  • smtp25

    You know that ms are right though ?? A year later and they come out with just different colours?? A finger print reader is not innovation

  • AMB_07

    ….the girl in it looks nice. Thats about all what is good about the video.

  • Rowan09

    Wow that was really bad? If I didn’t know it was Microsoft I couldn’t tell what they were trying to accomplish. Are they saying they have something better or what are they even selling? I like the Nokia commercials those are at least sticking to a point with the camera quality in low light conditions and zooming. Man this is just horrible. Microsoft should be better than this and instead of making dumb commercials focus on the Surface 2 and Surface Pro 2 which will both flop again. Why come out with two products which will confuse consumers by using an RT model but changing the name to just Surface 2 and Windows 8 model on the Pro? The Pro is too expensive especially for a tablet even though it runs Windows 8 people will usually buy a laptop for the thing the Surface Pro does. Good luck Microsoft but these commercials are terrible.


    I don’t get it Range Rover and Land Cruiser only change the their look 4 times since 1988, other major companies like MB and BMW change their Look every 7 years because they design to last! Apple changing the mindset on gadgets too … you don’t need to buy a new thing every 6 months. they are still selling 4S because damn it it’s a great phone and it’s been in the market since Q3 2011!

  • Jay Kay

    WTF was that, all we can expect from car broker Steve Ballmer

  • Qasim Bashir

    thats plain pathetic

  • OrphanNonFostered

    Classic Microsoft. “I know! Let’s bash the users we should be trying to win over! That’ll drive sales!”

  • yes

    Haha this guy is a major apple fanboy. Those were hilarious

  • Sandy Cook

    Sales has nothing to do with the hardware’s capability. But by all means, don’t take the dick out of your mouth just for me