Apple to offer advanced iPhone 5s reservations on September 17 in China

By , Sep 13, 2013

iphone 5s 5c servation

With the iPhone 5c pre-order launch now well underway, the focus of the media turns to that of the iPhone 5s. Of course, we’ll have to wait another week for that, since Apple has opted not to allow advanced purchasing of the handset.

Unless you live in China. While most of the world will have to wait in line to purchase an iPhone 5s on launch day, it appears that folks in the country can take advantage of an advance reservations system beginning September 17…

Apple has been using a reservation system in China for a few years now, as a way of crowd control. In year’s past, scalpers have shown up to Hong Kong iPhone and iPad launches in droves in order to purchase and resell new products to people in non-launch countries at a profit.

The system is fairly simple. Apple takes your identification info and what device you want, and then sets up a time for you to come back and complete the transaction. But it’s particularly noteworthy in this instance, in that it will allow users to essentially “pre-order” an iPhone 5s.

apple china 5s pre-order

But that Apple is playing favorites in China right now shouldn’t surprise anyone. The company has shown an increasing interest in the marketplace—which is now #1 in the world for smartphones and tablets—and is believed to have just inked a major deal with China Mobile.

At any rate, those wishing to reserve an iPhone 5s in mainland China or Hong Kong can do so via Apple’s online store beginning [assumably] at 12:01 am local time on September 17, with pick-ups starting at 8 am on September 20.

And as for the rest of you, we’ll see you here at 12:01 am next Friday.

[via MacTrast]

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  • on3simpleclick

    Does anyone know if the final iOS7 beta (not the GM), will be able to update to the official release, that is coming out on the 18th?

    • ✪ aidan harris ✪

      Nobody knows that although I’d assume so since in most cases a golden master edition of a piece of software is very similar to the final product…

    • Joseph A. Ahmad

      It probably won’t get an OTA or an update via iTunes just because it thinks you’re on iOS 7. I know the build numbers are different but I’m pretty sure this is how it works whether its the GM or even a beta version. But I could be wrong.

    • pauleebe

      You might be able to option/shift click + update in iTunes to the GM, but there will be no automatic update or OTA update.

  • Guest

    Lol, the 5 was barely selling at that price tag, what makes them think the 5S will? Only time will tell…show Apple your thinking power Asians, they seem to think you’re Americans…

    • planetcoalition

      You have absolutely no idea what you’re talking about. Why some of the Americans always tend to think the Chinese are all poor?

      • n0ahcruz3

        Uhm median income in china is $4000 annualy? And the iphone 5C cost $749 i think. Whereas local products cost less than $150 eg. Xiaomi. But samsung remains dominant. So apple remains a niche player.

    • n0ahcruz3

      You nailed it. And by the looks of it the 5C received a lukewarm
      Attention in China. Not good. China will remain elusive market for apple. At 5% marketshare yikes. Apple choose high profit margins than marketshare.

  • pauleebe

    Perfect. Let’s give the country with lower 5s demand a reservation system, but not to the USA – the country that supported Apple’s initial successes and has a burning desire for the 5s

    • http://policydiary.com/ John S. Wilson

      What makes you think there will be lower demand in China?

      • on3simpleclick

        He’s assuming that everyone in China is poor, which is not the case; since China has a booming economy & a sizable percentage of the Chinese workforce have a sustainable, well paying jobs & could afford to buy an iPhone on a plan. They also just past the 1 million mark for millionaires in the country last year.

        Apple’s problem have been providing a phone that is competitive with all of the other cheap smart phones that are tailored specifically towards the Chinese people. There isn’t a low demand for the iPhone 5s/c, it just hasn’t hit the sweet spot that most consumers are looking for me.

      • pauleebe

        I’m not assuming they are poor. iPhones are too expensive in China compared to the USA, and there is a reason iPhones have HORRIBLE market share compared to other smartphones.

      • planetcoalition

        It is only because Apple failed to partner with the nation’s largest mobile carrier until now.

    • Nate McKelvie

      This is not really a preorder. It’s more of a reservation. I place the order then still have to go to the store on the 20th to pick up the phone

  • Brandon Lee Robinson

    GM should be the final release. Version numbers should even match up with the one thats released on all devices. I think I have only seen a second GM once and that was when there were major problems with GM. Even then, Apple could use the GM as the final release, however release a 7.0.1 patch right off the bat to fix some of the issues that are in the GM.

  • Ernesto Barron

    Does anybody remember when the iPhone 5 was launched, did they offer any kind of reservation to pick up at launch date?

    • planetcoalition

      Yes.

  • solidsephiroth

    I got so excited when I read the headline……until I reached the end…”in China.”

  • Patrick

    im getting mine on the 20th here in the UK and i better not wait like 2 weeks for it to arrive

  • Ignacio Virgen

    The reservation in Hong Kong was supposed to start at 6:00am local time. By 6:01am the page was down, until almost 7:40am I could log in. All gold iPhones were sold out already. Luckily I got my reservation for a 32gb space grey for friday at 8:00am…

    Now almost 8:00am, all iPhones 5s are sold out…

    • Pissed of guy

      You serious? It said 8am and i went to apple stone online at 8am .Heck i Even tried 12 am and I could see nothing there.Fuck apple srs.

      • Ignacio Virgen

        Iya, I wanted to get an space grey 64gb and a gold 16 for my wife. Just was able to get the space grey 32gb. Now waiting for my carrier 3HK to see if I can get the gold one or I might order it online when the order window opens at 20th.