Along with Apple’s just announced A7 chip, comes a companion chip called the M7 that serves as a “Motion coprocessor.” The purpose of this chip is to constantly measure motion data from the accelerometer, gyroscope, and compass built into the iPhone 5s.
This promises to open up a new playing field for health and fitness apps, in that they can actively track whether or not you’re stationary, walking, driving, and more.
Developers will, of course, be able to take advantage of the dedicated motion processing, and Nike is on board with a brand new app called Nike+ Move.