chinese iphone event

Just one day after Apple sent out invitations to a September 10 media event to take place at its Cupertino, California headquarters, the company has apparently sent out invites to a separate event to be held in China a day later.

The event will take place at Beijing’s World Trade Center, and notably, the invitation looks exactly like the one sent out yesterday, albeit the Chinese text. So why would would Apple want to hold a separate iPhone event in China?

Apple CEO Tim Cook walks with employees as he arrives at the headquarters of China Telecom in Beijing

There’s actually several possible reasons. First off, the company has acknowledged that China is a major area of growth for them. It’s the largest market for smartphones and tablets, and it has 3 of the world’s top 10 wireless carriers.

Tim Cook himself has declared the need for Apple to up its presence in the country—a stance further evidenced by his recent trip to Beijing. In fact, Cook has been spotted in various parts of China at least 3 times within the last 2 years.

china mobile sign

Additionally, the fact that Apple has scheduled a separate media event for China could be due to a new China Mobile partnership. The carrier is the largest in the world, with 600 million subscribers, and it doesn’t currently offer the iPhone.

But that’s not due to the lack of trying, as the two companies have met on a number of occasions over the past few years. Recent talks, however, have seemed much more successful, so it’s possible that the firms have finally struck a deal.

Budget iPhone (NowhereElse 001, blue)

Finally, the reason could simply have something to do with the iPhone 5C. Seeing as how a majority of China’s wireless customers are prepaid, the announcement of a new colorful $300ish handset could certainly be worth its own event in the country.

Or perhaps it’s a combination of all three. Either way, it’s an interesting move—one that I don’t recall Apple making in recent years. So I’m looking forward to seeing what the company has in store, for both events. Next week can’t come soon enough.

According to Chinese outlet Sena Tech, the Beijing event will kick off at 10am CST on September 11.


  • omrishtam

    hmmmm interesting….maybe something about a new verison of iphone for china mobile…like they did to verizon

  • Willie

    I have a feeling that September 10 = iPhone 5s.
    September 11 = iPhone 5c, and it would be exclusively for the Chinese people before it hit the international market

    • Thoughts

      That’s what I was thinking as I read this, “5C” is for China….but after all this interest and talk about it they need to launch it everywhere eventually.

      • Willie

        i think that the c doesnt mean china, but colourful.. and it is to attract the wide audience and population in china, especially if china telecom sells the iphone.

      • batongxue

        Well if the C stands for China the one with the rest of world buy this phone.
        I don’t think everybody loves China. = =


    The 9/11 Apple Event in China? so in the iPhone 5c, “c” Stands for China?

    • Yunsar

      Not to mention it’s at the world trade center

  • RarestName


    Sounds different from the English invitation.

    • batongxue

      Well the Chinese is a very very colorful and interesting language. Nobody should just translate the literal meaning when dealing with Chinese. 🙂

  • batongxue

    “Just one day after”, actually it’s just half-day after.
    I think it means this year iPhone would go on sale in China simultaneously with other major areas, and the deal between Apple and China Mobile has definitely been done. Congratulations

    • Kurt

      Actually same day. Both events will go on during Sept 11 for China and the rest of Asia. The one in California will be at 2 or 3am CST on Sept 11th, then just hours later at 10am CST will be the Chinese event.

      • ✘✘Aineel Nocum

        who would have an event at 2 am?

      • Kurt

        2am in china is about 10am or 9am PST. you know that thing called time zones

  • Terence Ho

    9/11 iPhone announcement in China? Really?

    • At the World Trade Center!!!

      • Sounds bad LOL

      • Hopefully it doesn’t end up in smoke this time…

  • Matthew

    I would guess this means that the 5C will be launched on the 11th in china and other emerging markets.