Android 4.4 Kit Kat (Teaser 002)

Whoa, it’s indeed been a crazy news day. First we learned that Microsoft is buying Nokia’s devices division for north of $7 billion, then Apple came official with its iPhone event and now – just minutes after Apple’s September 10 keynote confirmation – came word straight from the Internet giant Google that the next version of Android is going to be called KitKat.

Way to go to steal Apple’s thunder, Google! I’m not kidding: the KitKat Google+ page just went live making the code-name official.

On top of this, the brown chocolate-like statue has joined the crew outside Google’s Mountain View, California headquarters. Plus, the Android 4.4 web page is now live, too. Is the use of the KitKat name meant to suggest Google will now “take a break” from innovation? Go past the fold for the full reveal…

Android’s recently-minted head Sundar Pichai made the Android 4.4 announcement on Twitter, also boasting that Google has activated one billion Android devices to date.

The promo graphics for the new version lays out the company’s goal with Android 4.4 KitKat: to make “an amazing Android experience available for everybody”.

I’ve consulted resident Google kremlinologists who’ve deciphered this as a sign of Android 4.4 perhaps being optimized for lower-cost phones that are currently fueling tremendous growth in the emerging markets, where Android rules the landscape. Android 4.4 Kit Kat (Teaser 001)

The official Android web page offers the explanation of Google’s naming scheme:

Android is the operating system that powers over 1 billion smartphones and tablets. Since these devices make our lives so sweet, each Android version is named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean.

As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kitkat®!

Sweet!

Pinchai’s Google+ post notes that the bar is “one of our team’s favorites”. Does that mean Google paid a sum to Nestlé for the rights to use the KitKat name in association with its mobile operating system?

I’d reckon they cut a deal – otherwise this would file as a trademark infringement – with The Hershey Company which makes the famous wafer biscuit bar in the United States under license.

Android’s Google+ post throws light on the matter:

KitKat has been a favorite candy on the team for some time, so for the KitKat release, we asked if they’d be willing to lend their iconic candy bar to its name.

Note that Android 4.4 is named KitKat while the chocolate bar’s name is spelled out as Kit Kat. Anyways, Google stopped short of providing more details about Android 4.4’s availability, but you can sign up for email alerts when they launch the release.

Jokers as they are, Google even put in the ‘Learn More About KitKat’ link which leads straight to the chocolate maker’s mini web-site where they host a promotion with the chance to win a free Nexus 7 2013 or Google Play Store credit.

BBC News has the full story of how the tie-up happened. Apparently neither party paid each other for such un unusual yet admittedly mutually beneficial cross-promotion.

Oh, and Amazon has announced a new Kindle Paperwhite, shipping in October.

Not bad for a Tuesday, huh?

So, what’s your preference: a KitKat or those nice colors?

  • jocastro

    and the controversy begins

    • CollegiateLad

      What controversy?

      • jocastro

        lol it was more of a joke, saying everything is towards race lately

      • TesticularFortitude

        Oh I see… 🙂

  • alfonso hall

    A smell a lawsuit

  • rosssimpson

    I think it’s kinda cute, and sure makes me want a KitKat!

  • This is the most gay marketing stunt ever.

    • FOFF

      typical android BS

      • Spasillium

        You’ve got that mixed up with “innovative” and “revolutionary” features that are considered “new” by Apple in iOS.

      • Yeah that joke makes sense when it comes to Android, The most stable OS for phones and tablets. No!

      • Kash Gummaraju

        Wait what? Yeah you know control center, the flat design, card multitasking, live wallpapers, the ios 7 lockscreen, Are all “new” and “original” and also very “innovative” because they obviously haven’t been i android since gingerbread or anything or webOS for that matter.

    • seyss

      6 homosexuals downvoted you

    • PainToad

      How exactly is it homosexual?

      • Okay. What If I told you for example McLaren will produce a car called McLaren KitKat AMG. Plus what’s good about mentioning specific sweet trademark while previous releases were named as general confectionery. Like Donuts, Ice-cream Sandwich.

      • Matthew Cleveland

        You called a marketing thing gay, which is why he asked how it was homosexual since it’s an object that doesn’t have sexuality. It was his way of calling you an ignorant ass without actually saying it.

      • Excuse me, But in my country when we call something it’s gay. It doesn’t mean it must be homosexual. We consider it as satire, Maybe?

      • dialogueanalog

        Satire? What country is that? Opposite land?

  • Swifity

    I’m going to go buy a whole bunch of white chocolate KitKats now.

    • mehrab

      I like white chocolate more

  • abdullah575

    LOL

  • Glorin

    next do the Kinder Bueno!

    • Patrick

      i adore kinder beuno, can eat them in masses

    • They’ve already done K with KitKat, the next version has gotta start with a L, perhaps Lollipop…

  • Jonathan

    My brother and I thought Keylime.

  • Alexander Reimann

    Twix is better 😉

    • Pitchy

      They seem to be doing their release names in alphabetical order. Twix has a long way to go as it starts with a T and we are just now hitting K.

  • Tardroid

    Next: Android L
    L for Lame

    • Dan

      as opposed to Apple iPhone 5C

      C for crap?

    • Pitchy

      that’s about as clever as iOStale

  • ✪ aidan harris ✪

    How much did Nestle have to pay Google for this? Seems like a waste of time although who know’s maybe this will benefit both parties. Certainly gave me a good laugh anyway…

  • Aaron de Silva

    The next Android OS will probably be Lollipop, then Marshmallow.. Haha

  • Patrick

    omg these silly silly names, their phone are probably aimed at obese little kids not working class adult, forever apple

    • Pitchy

      wow! really? so everyone who owns an Android device in your head is fat and unemployed children?

      • Patrick

        no it was more of a joke but seem people don’t have a lot of brain cells to understand jokes

      • Pitchy

        Jokes are supposed to be funny.

      • Patrick

        see i was going to make a pussy joke aswell but you wouldn’t get that either

      • Pitchy

        how’s that working out for you? being clever?

      • Carlos Franklin

        to read this kind of brainless comments would be a waste if brain-cell energy!!!

      • Patrick

        would be a waste OF brain cell energy not IF

      • Carlos Franklin

        lol…I guess you DO have A brain-cell after all!

  • therealjjohnson

    I know this article just made me want a kit kat. Like in real life…lol

  • Awesome-kms

    Please, boycott Nestlé products. Go watch Youtube videos about the evil things this Company does.
    This has nothing to do with Android 4.4, just dont Support nestlé.

    • pawfyd

      I like Chocapic and Cini Minis and all!!1 :<

  • Jeff Laing

    Cue the Microsoft and Apple ads pointing out to people that “Googles primary goal is advertising”. Its “fun and unexpected” in as much as noone would expect them to be so blatant about their intentions.

  • Glorin

    Next do the Apple pie

    • Elvin Topalov

      It goes in alphabetical order…

  • Ted Forbes

    OK KitKat will sell a lot of candy as for Google they will sell a lot of phones. As for Apple they will sell a lot of Apples, and then a lot of iPhones and then their will be another campaign and then another and then another….What else is there to say about operating systems, candies and apples?

  • laszlo gaspar

    Well it’s a nice surprise from what we thought would be Key Lime Pie.

  • It will a good taste? what do you think guys?