Flurry of details about Apple’s upcoming iPhone trade-in program emerge

By , Aug 26, 2013

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Bloomberg in June asserted that Apple was gearing up to launch a trade-in program for iPhones at its own retail stores. While the company has been accepting trade-ins through its Reuse and Recycle program for quite some time, this would mark the first time it’s made trade-in offers first hand, via its rumored partnership with the recycling firm Brightstar.

More details have surface Monday on the long-expected initiative designed to allow would-be buyers to earn instant credit for their old iPhones as a way of driving upgrades to newer models. According to one source, Apple will refurbish traded-in iPhones and potentially resell them, while clearing up Genius Bar to focus on non-swappable devices.

Jump past the fold for the full reveal…

Eric Slivka of MacRumors learned from several sources that Apple is now gearing up to launch the iPhone trade-in initiative as early as September, possibly coinciding with the upcoming iPhone 5S/5C launch.

Apple is requiring its retail employees to complete two hours of trade-in trading, with the first line of store trainers set to receive instruction about the program later today.

Those trainers will then begin training other store employees next week ahead of a program launch.

Mark Gurman of 9to5Mac followed up claiming that store employees must complete their training by September 6, four days before Apple’s big revealAllThingsD has confirmed independently that the iPhone trade-in program is indeed launching next month.

Gurman makes additional claims regarding the target roll-out dates for the trade-in program launch not necessarily coinciding with the rumored release dates for the upcoming iPhones, though sources have made it clear to expect the roll-out during the month of September.

He added:

According to one person with knowledge of the piloting, a couple of Apple Stores in Texas have internally tested procedures for the trade-in-program. In addition to this week’s training, deliveries of empty shipping boxes have arrived at Apple Stores.

These boxes will be used for Apple Stores to ship traded-in handsets. It is plausible that these devices will be refurbished or re-sold in emerging markets.

Matthew Panzarino of TechCrunch (what, you haven’t heard?) has confirmed Apple’s been piloting the program in some company stores:

Those stores aren’t just preparing internally for an eventual program, they’ve been offering trade-ins to customers for several weeks.

According to a source, this program was presented to them as something that may not be available at every Retail Store. Some of these pilot stores have been processing ‘multiple’ trade-ins a day at this point.

So basically, you’ll walk in with an old iPhone and walk out with a brand spanking new device.

An important caveat: carrier upgrades apply as the trade-in credit can be used against a new device only if a customer has an upgrade credit available – yes, there’s a carrier check involved in the whole process.

But what if you don’t have an upgrade credit with your carrier?

Easy, you could theoretically pay the early termination fee and use the trade-in credit towards a new device on another carrier.

It will be interesting seeing whether Apple’s sales initiative matches or beats what Gazelle and others are offering. Though trade-in values are dependent on a number of factors, including the condition/age/color of your device, “the range is said to be around $120-200 for 16GB iPhone 4 and 4S models,” Panzarino has learned.

That value can be used in credit for a new device but only if the customer has an upgrade credit available. So there is a carrier check involved.

If a user does not have an upgrade credit, they could presumably pay the early termination fee of their carrier and use the credit towards a new device on another carrier.

In addition to spurring upgrades, the trade-in initiative should incentivize damaged device owners to trade-in for a newer device, perhaps allowing Apple Store Geniuses to focus more on other customer issues.

Dissatisfied with the fact that only one out of each five iPhones is sold through Apple’s retail stores in the United States, CEO Tim Cook has warmed up to the trade-in idea.

Specifically, Cook told investors in Apple’s June earnings call that “I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me,” referring to the ongoing trade-in initiatives by U.S. carriers AT&T, Verizon and Sprint and retailers like Best Buy and Walmart.

Would you bring your rusty old iPhone 4S or iPhone 5 into an Apple Store for a chance to exchange it for a brand spanking new iPhone 5S or 5C at a discounted price?

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  • DevXav

    I definitely would!!

    Oh, wait…
    Just rememberd I’m fom Brazil…

  • OMG

    blah blah blah they will never give us fair value for our used iphone 5s…lol this is for rich folks who dont care

    • felixtaf

      Tell me who gives a fair value for used devices in a trade-in program. Its all cheating… I tried once with usell dot com and they offered me 3.50$ for a broken blackberry (which was selling for 50-60$ in ebay).

  • GuyBey0ndC00L

    Can you trade them in “Store Level” or do you have to get mail and rebate.

    • http://policydiary.com/ John S. Wilson

      Most likely store level. Apple would want you to immediately use the store credit. Heck, they should start doing this for Macs. I’d take advantage of it.

      • GuyBey0ndC00L

        Thats great but I would still need to wait to the iPhone 5S, C,D,E,F,G comes out before I can trade in my 32gb iPHone 5.

      • http://policydiary.com/ John S. Wilson

        lmao. You’ll see soon enough my friend. Sept 10th can’t come quick enough though.

      • GuyBey0ndC00L

        I know, I want a bigger iPhone screen. So I’m not to hyped about iPhone 5T, V,D

  • Darryl Barnes

    Yes I would.

  • cunotherside

    I agree with OMG, this is 4 RICH fools who just don’t care.

  • JT_CHITOWN

    “Would you bring your rusty old iPhone 4S or iPhone 5 into an Apple Store for a chance to exchange it for a brand spanking new iPhone 5S or 5C at a discounted price?”

    Most definitely! We are overdue for upgrades in our office. Some of us cannot wait for 4G, a slightly larger screen and lighter phone, and iOS 7. The usually great service we get at the Apple Store is just a bonus.

  • n0ahcruz3

    Same tactics as BEst buy target gazelle etc. 120-200 dollar credit for old devices. And they will sold this in emerging markets for top $ as refurbished product. I do this too actually i just dont label it refurbished lol

  • Raashid

    Hell no! All these trade-in programs are ripoffs….